Transmedia Biz Models, Pixel Lab

Re:nventing Business Models/ Financing Brian Newman springboardmedia.blogspot.com @bnewman01

The Model is Broken

Old World $

Old World $ • Play festival

Old World $ • Play festival • Sell to distributor/broadcaster (s)

Old World $ • Play festival • Sell to distributor/broadcaster (s) • Advance • Percentage of revenues

Old World $ • Play festival • Sell to distributor/broadcaster (s) • Advance • Percentage of revenues • They sell to audience

Old World $ • Play festival • Sell to distributor/broadcaster (s) • Advance • Percentage of revenues • They sell to audience • Who pays for the film

Old World $ • Play festival • Sell to distributor/broadcaster • Advance • Percentage of revenues • They sell to audience • Who pays for the film • $ to distributor • $ to filmmakers • $ to investors

Old World $ H • Play festival T • Sell to distributor/broadcaster • Advance Y • Percentage of revenues M • They sell to audience • Who pays for the film • $ to distributor • $ to filmmakers • $ to investors • Everyone is happy....

Old World $ Play festival Maybe

Old World $ Play festival Maybe Sell to distributor/broadcaster(s) Maybe – forever, everywhere

Old World $ Play festival Maybe Sell to distributor/broadcaster(s) Maybe – forever, everywhere Advance $0 - $15,000 avg Percentage of revenues 30% - 60% after expenses

Old World $ Play festival Maybe Sell to distributor/broadcaster(s) Maybe – forever, everywhere Advance $0 - $15,000 avg Percentage of revenues 30% - 60% after expenses They sell to audience Hopefully

Old World $ Play festival Maybe Sell to distributor/broadcaster(s) Maybe – forever, everywhere Advance $0 - $15,000 avg Percentage of revenues 30% - 60% after expenses They sell to audience Hopefully Who pays for the film If theaters book it or buyers buy

Old World $ Play festival Maybe Sell to distributor/broadcaster(s) Maybe – forever, everywhere Advance $0 - $15,000 avg Percentage of revenues 30% - 60% after expenses They sell to audience Hopefully Who pays for the film If theaters book it or buyers buy $ to distributor But, marketing, P&A, staffing, cross- collateralization, fees, delivery

Old World $ Play festival Maybe Sell to distributor/broadcaster(s) Maybe – forever, everywhere Advance $0 - $15,000 avg Percentage of revenues 30% - 60% after expenses They sell to audience Hopefully Who pays for the film If theaters book it or buyers buy $ to distributor But, marketing, P&A, staffing, cross- collateralization, fees, delivery $0 to filmakers $0 to investors No one is happy...and you don’t even own your film anymore

Disruptive Innovation Disruptive technology and disruptive innovation are terms used in business and technology literature to describe innovations that improve a product or service in ways that the market does not expect, typically by being lower priced or designed for a different set of consumers. Clayton Christensen via Wikipedia

It’s not until the tide goes out until you see who’s wearing the swim trunks - Warren Buffett

Value has changed.

Old Media World Value: Scarcity New Media World Value: Overabundance

Attention Economy

Engagement

Participatory Culture A Conversation

Authenticity

Convenience & Immediacy

Localism

Reward

Multiple Access Points

Creating context is more important than creating content. The greatest creative and business opportunities are everything around the content Taylor Davidson

People spend their money, time and passion to better their lives, not to better yours. Accept it. Remind yourself of this mantra every time you create, market and deliver a product or service, and it will make you focus on exactly why someone should spend their money, time and passion on you. Taylor Davidson

Monetizing It Ideal

Monetizing It Now

Market Conditions + Established Practices/Incumbent Players + Fear = Less Experimentation

Photo Credit: FFFFound

NEW + OLD

Embrace Multi-modality In biz plan

Multi-Modal Practices Platforms Theatrical Events Nontheatrical (incl. fests) Games Educational ARG Broadcast Interactive DVD Experiences VOD/EST Apps Online + Viral Content Marketing Piracy/Peer to Peer PR Territories Print Mobile/Portable Devices Merchandise Windows Other....

Multi-Modal Practices Platforms Theatrical Events Nontheatrical (incl. fests) Games Educational ARG A Broadcast U Interactive D DVD I Experiences E VOD/EST N Apps C Online + Viral Content Marketing E Piracy/Peer to Peer PR Territories Print Mobile/Portable Devices Merchandise Windows Other....

Multi-Modal Practices Business/Finance Models Foundations Co-Op Marketing Government Licensing Nonprofit/NGO Partnerships Gap Corporate/Brands Debt Individual Donors Free Investment Subscription Tax Incentives/Rebates/Credits Advertising Sales Affiliate Models Sales Agents Lease Related Sales (merchandise, stock footage....) Co-Production Post Other....

Each platform will probably have multiple business models

The biggest problem with most projects, and with the industry generally, is a total disconnect from the audience. We need to put as much creativity and work into <thinking about, learning about/from, developing> our audience as we put into creating our stories.

The Rules...Today Keep Budgets Low Raise Enough to Distribute & Market Your Project

Only Three Things Matter: Creativity Deal-Making Marketing Peter Dekom

....Or Maybe Just One Data

The best way to predict the future is to invent it Alan Kay

Blog: www.springboardmedia.blogspot.com Email:bnewman001@gmail.com Twitter: @Bnewman01

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Transmedia Biz Models, Pixel Lab

by Brian Newman on Jul 06, 2010

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Transmedia Biz Models, Pixel Lab — Presentation Transcript