From Conversation to Conversion:Turning Social Media into SalesThursday September 29, 2011Sponsored by:
The Stryve Group Story
What were our options?
What’s the difference?              =Chat at coffee shop              Great for packaged goods or              consumable ...
Why are we here today? Social media and how it  relates to sales Social media and sales  success stories 6 things your ...
What is Social Media?            Media:the means of communication that reach or influence people widely  • Traditional - r...
What is Social Media?      Internet, Computers, SmartphonesSocial = the ability to have a conversation re.  what you’ve ju...
What is Social Media?  “Social media is the use of     technology to build arelationship of know, like andtrust with frien...
Why Bother?Customer Buying Behaviour is Changing: 93% of buyers use online  search to begin the  buying process 37% post...
Standard Sales Pipeline                    Generate / Qualify                    Sell / Convert                    Trade U...
Herrle’s Farms
Herrle’s Farms
Reflect on Style and Use Ask yourself: When do I have idle time on my  hands? Easily monitor what your competitors are  ...
Creating Your Own Strategy1.   Know yourself2.   Know your audience3.   Know your vehicles of communication4.   Align your...
Join and Complete Your ProfileBest practices of completing a profileInsider Tip:Link your Twitter account to your LinkedIn...
Join and Complete Your ProfileExample of a Well-Done Twitter Profile
Creating a Facebook Page                       VersusProfile = Individual            Pages = Business
Create a Facebook Page1. Post Pictures2. Post promotions that will get people to share3. Don’t forget to comment on things...
Build your followingStep 1: Import all your Outlook calendar  contacts into your LinkedIn account
Build Your FollowingStep 2: Import  your LinkedIn  connections to  your Twitter  account
How To Follow ExpertsStep 1: Use the search function in Twitter, find the  experts in your field and follow themStep 2: Re...
What should you “Tweet” and Post?1.   Re-tweet and hit the “Share” button on an article or a website2.   Listen + Respond ...
Join GroupsStep 1: Go to LinkedIn.comStep 2: Type target market into the search barInsider tips:• Look for groups that are...
Add Apps to your SmartphoneStep 1: Go to Blackberry  App World or iPhone App  StoreStep 2: Search “Twitter”,  “LinkedIn” a...
6 Things Every Business Owner Should Do1. Join Twitter, Facebook and LinkedIn    Complete your profile – 100%2. Find your...
Thank-you to our sponsors:
Thanks for coming!www.businessguru.caFollow us @BizGuruCanada
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Business Guru: Conversation to Conversion

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Social Media for business presentation by Sourov De of Stryve Group

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Business Guru: Conversation to Conversion

  1. 1. From Conversation to Conversion:Turning Social Media into SalesThursday September 29, 2011Sponsored by:
  2. 2. The Stryve Group Story
  3. 3. What were our options?
  4. 4. What’s the difference? =Chat at coffee shop Great for packaged goods or consumable products =Networking event B2B, finding key industry contacts =Tradeshow party Lots of noise and quick conversations—both personal and business
  5. 5. Why are we here today? Social media and how it relates to sales Social media and sales success stories 6 things your can start doing tomorrow that will lead to better results using social media
  6. 6. What is Social Media? Media:the means of communication that reach or influence people widely • Traditional - radio and television, newspapers, magazines =One-way communication
  7. 7. What is Social Media? Internet, Computers, SmartphonesSocial = the ability to have a conversation re. what you’ve just read, watched or heard =Two way communication
  8. 8. What is Social Media? “Social media is the use of technology to build arelationship of know, like andtrust with friends, colleagues and customers”
  9. 9. Why Bother?Customer Buying Behaviour is Changing: 93% of buyers use online search to begin the buying process 37% post questions on social networking sites In 2010, 8 out of 10 households had access to the Internet (Stats Can.) 49% of consumers use social media daily
  10. 10. Standard Sales Pipeline Generate / Qualify Sell / Convert Trade Up / Referral Evangelize / Referral
  11. 11. Herrle’s Farms
  12. 12. Herrle’s Farms
  13. 13. Reflect on Style and Use Ask yourself: When do I have idle time on my hands? Easily monitor what your competitors are doing by following their social media profiles Post messages to build rapport and trust Are you on Twitter? Facebook? LinkedIn? Focus on the social media platform that fits your personality
  14. 14. Creating Your Own Strategy1. Know yourself2. Know your audience3. Know your vehicles of communication4. Align your resources (time, people and money)5. Plan your work6. Work your plan7. Make adjustments
  15. 15. Join and Complete Your ProfileBest practices of completing a profileInsider Tip:Link your Twitter account to your LinkedIn Account
  16. 16. Join and Complete Your ProfileExample of a Well-Done Twitter Profile
  17. 17. Creating a Facebook Page VersusProfile = Individual Pages = Business
  18. 18. Create a Facebook Page1. Post Pictures2. Post promotions that will get people to share3. Don’t forget to comment on things not directly related to your business = build rapport and engagement
  19. 19. Build your followingStep 1: Import all your Outlook calendar contacts into your LinkedIn account
  20. 20. Build Your FollowingStep 2: Import your LinkedIn connections to your Twitter account
  21. 21. How To Follow ExpertsStep 1: Use the search function in Twitter, find the experts in your field and follow themStep 2: Re-tweet their informationStep 3: Look like a GENIUS EXPERT in the eyes of your own friends and followers
  22. 22. What should you “Tweet” and Post?1. Re-tweet and hit the “Share” button on an article or a website2. Listen + Respond = Engage • @ashleysmith “I just had the worst bagel at The Bagel Cafe!” • @bagelcafe “Sorry to hear that. Which one did you get? How can I help?”3. Sharing Tips and Tricks and News  “How to prevent a pipe from bursting in your home http://bit.ly.92Vd5”  “Google offers free WiFi in 47 airports http://bit.ly/12RWAc ”4. Humorous  “Isn’t Disney World just a people trap operated by a mouse?”5. Questions  “How can I use Facebook for my business? Suggestions and tips are welcome!”6. In the Trenches (how or what you’re doing in business)  “Going to the Business Guru event this morning, very excited! #bizguru”
  23. 23. Join GroupsStep 1: Go to LinkedIn.comStep 2: Type target market into the search barInsider tips:• Look for groups that are geographically located near you
  24. 24. Add Apps to your SmartphoneStep 1: Go to Blackberry App World or iPhone App StoreStep 2: Search “Twitter”, “LinkedIn” and “Facebook” respectivelyStep 3: Download each app
  25. 25. 6 Things Every Business Owner Should Do1. Join Twitter, Facebook and LinkedIn  Complete your profile – 100%2. Find your friends and colleagues  Add them to your networks3. Follow other experts & influencers in your field  Share the information the experts are sending out4. Post Updates and Tweet at least once a day5. Join Groups  Comment on topics of discussions6. Add mobile social media apps to your smartphone
  26. 26. Thank-you to our sponsors:
  27. 27. Thanks for coming!www.businessguru.caFollow us @BizGuruCanada

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