This poster is advertising the sci-fi, romance film "The Host". The tagline uses three short sentences to hint at the film's themes of action and love without giving too much away. It is placed below the main image in bright font. The main image shows the main character framed between two male characters, implying a love triangle. None of the characters are looking at the camera, enticing viewers to wonder what they are looking at. The target audience is teenagers aged 12-18, especially female fans of Stephanie Meyer and the book the film is based on.

1. Poster Analysis
The Host
(Adventure, Romance, sci-fi)

2. This is the tagline or ‘hook’, which is being used
to interest the audience and draw them in,
making them ask questions about the film. It is
composed of three short and snappy sentences
making it clear and effective. This prevents an
overload of information which may not appeal
to the audience and doesn’t give away too much
of the story line- but enough to hint at themes
(I.e. action and love) to interest the target
audience and make them want to find out more.
The tagline has been placed below the main
image so that it does not ruin the effect of the
image, but is in a bright white font so that it
stands out against the dark background, making
it eye-catching and easy to read.
This tagline is advertising the fact
that the film is based on a book
written by someone who had also
written a widely popular franchise.
Therefore it is being used to attract
fans of Stephanie Meyer and the
Twilight Saga, drawing on an already
established fan base and expanding
their audience. It is placed above the
main image, separate from the rest
of the writing. This works to make it
stand out and emphasises the fact
that it is different information from
that related to the actual story of the
film.
The date for the release of the film is
bolder and larger than the rest of the
credit block, making it stand out
because it is more important and
interesting to the audience than the
rest of the credit block. The credit
block is in very small text at the
bottom of the page, due to the fact
that it is necessary to include one, but
it does not add to the effect of the
poster.
The title of the film is placed below the main
image so that it does not interfere with the
effect of the image, but is placed between the
tagline and the credit block framing it and
making it appear central. It is also in a larger
text and capital letters, making it more eye-
catching than the rest of the text. This
emphasises that it is an important part of the
poster. The text appears metallic and has a
blue glow around it, representing the sci-fi,
futuristic themes of the film that will help it
appeal to fans of the genre and their target
audience .

3. Main Image
• The image is a high angle shot, which gives the impression that the characters are somehow
powerful as they appear taller and bigger. Their stance also makes them appear heroic. This
is an effective technique which encourages the audience to be intrigued by these characters
that have been portrayed as great before they have even seen the film, therefore making
them want to watch the film to find out more.
• The main character of the film is placed in the centre of the image framed by the two male
characters, as well as emphasising who the main character is this suggest some kind of love
triangle, which would be likely to appeal to the target audience of the film. This would be a
concept familiar to Stephanie Meyer fans who would have seen very similar images of the
three main characters from the Twilight film. They are therefore using the placement in the
image to emphasise the films connection to the Twilight Saga, so as to appeal to the Sagas
well established fan base and expand there target audience.
• As part of the mise en scene none of the characters are looking directly at the camera. Two
of the characters are looking past the camera at something beyond the audiences point of
view. This entices the audience by posing the question ’what are they looking at?’. The third
character, the male character on the left when you are looking at the poster, is looking at
the female character. This has connotations of love and romance between the two
characters, which will help the poster appeal to the films target audience.

4. • Target Audience; the film has a 12
age rating, so the age demographic
for the film would be teenagers
between the ages of 12 and 18. The
main target audiences would be
females, due to the romantic themes.
They would want to appeal especially
fans of Stephanie Meyer, the Twilight
Saga and the book the film is based
on; which are already established fan
bases made up mostly of teenage girl
i.e. their demographic.
• Intertextual references; Under the
credit block there is reference to a
Facebook page (TheHostMovie)
and a hash tag for Twitter
(#TheHost). This indicates other
media platforms offering more
information about the film. The
intertextual references may then
reveal the trailer and other
exclusive clips and images to help
promote the film. The use of social
media, especially the Twitter hash
tag, are also a method of viral
marketing that can be used to
create an online buzz about the
film- free promotion.
• Effect and effectiveness; the
image is effective because it is
large and eye-catching but also
because of the use of colour. The
background is made up of quite
bright a light shades of blue and
orange, which makes the poster
stand out so that it will grab the
audiences attention. In contrast
the characters are dressed in dark
colours. The use of contrasting
colours is effective as it makes the
characters really stand out against
the background.