Presentation on October 15,2015 focused on how the National Association of Broadcasters is using data to power the NAB SHOW.

1. How the National Association of
Broadcasters (NAB) uses data to power
the NAB Show.
#EventData

2. Thank YOU.#EventData

3. $335M
in association revenue
analyzed to date
68M+
data points
21
awesome clients
3
Joe Colangelo
CEO & Co-
Founder
Eric Misic
Vice President
of BD
Nick Colangelo
Senior Data Shaper
Carolyn Maguire
Marketing Specialist
Winnie Liu
Data Analyst
Marissa Maybee
Director, Insights &
Analytics

4. 4
Chris Brown
EVP, Convention & Business Operations
National Association of Broadcasters
@CBrownNAB
Joseph Colangelo
@JoeColangelo
CEO and Co-Founder
Bear Analytics
Michelle Kelly
SVP, Content Development & Marketing
National Association of Broadcasters
Moderated
by:
#EventData

5. The NAB Show
#EventData

6. #EventData
Exhibition Growth 2010-2015
+53%
Square
Footage
+45%
Exhibition
Revenues
+28%
Exhibiting
Companies
2.3 to 1
Ratio of growing
exhibitors to shrinking
66%
Revenue generated
from loyal exhibitors
35%
Growth of first-time
exhibitors from ’09-’15

7. #EventData Analysis powered by:
Mapping Our Customers

8. Attendee Acquisition
#EventData

9. #EventData
Registrant Growth
27%
International registrants
from 50+ countries
49%
Average number of
registrants who are
first-timers
57%
Increase in marketing
runway’09-’15
+14%
NAB Show Registrants
2010 2015
Over 100k
registrants!

10. Attracting
Attendees
Earlier
Analysis powered by:
0%
20%
40%
60%
80%
100%
0123456789101112131415161718192021222324252627
PercentVerified
Weeks Out
2012 2013 2014 2015
40
Days Out in
2010
63
Days Out in
2015
#EventData

11. Visuals powered by:
A Truly Global Event
#EventData

12. Attendee Personas
Powered by behaviors
601k
Reg Records
#EventData
The Engaged Core
The New Entrant
The High Hurdler
o Most familiar & loyal to NAB Show
o Represent ¾ of all reg revenues
o Highest concentration of US ind.
o High recency score & first-timers
o More likely to travel farther and
thus register earlier
o Persona is ripe for strategic re-
engagement – lower cost
o Lower recency score and behaviors
indicate they may change roles

13. Intelligence into Practice
#EventData
Subject Line:
Rochelle, don’t let another year go by! Registration is now OPEN.

14. The Value of
Intelligence
#EventData
Strategy
Teams
Industry

15. Where Do I
Start?
#EventData

16. Thank you for being part of the only industry
event series dedicated to #EventData
We make data simple.