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NetBooster & eConsultancy 2013 UK SEM benchmark report highlights

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Some highlights of our annual SEM Benchmark report made with eConsultancy.
Courtesy from Linus Gregoriadis / eConsultancy
Full document here: http://bit.ly/SEMbench13

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NetBooster & eConsultancy 2013 UK SEM benchmark report highlights

  1. 1. Linus Gregoriadis Research Director, Econsultancy linus@econsultancy.com http://econsultancy.com The State of Affiliate Marketing: Budgets, Trends, Challenges UK Search Engine Marketing Benchmark Report In association with NetBooster http://econsultancy.com/reports/uk-search-engine-marketing- benchmark-report
  2. 2. | Search Engine Marketing Benchmark Report| 2 Budgets Integration Content marketing Enhanced campaigns Google+
  3. 3. | Search Engine Marketing Benchmark Report| 3 Methodology  Online survey  Seventh annual UK Search Engine Marketing Benchmark report  Over 700 UK respondents, including: – 428 company marketers – 288 supply-side respondents  Across a wide range of business sectors
  4. 4. | Search Engine Marketing Benchmark Report| 4 Budgets Integration Content marketing Enhanced campaigns Google+
  5. 5. | Search Engine Marketing Benchmark Report| 5 Digital marketing budgets set to increase Econsultancy / NetBooster UK Search Engine Benchmark Report http://econsultancy.com/reports/uk-search-engine-benchmark-report
  6. 6. | Search Engine Marketing Benchmark Report| 6 Has your budget for the following search engines increased or decreased this year?
  7. 7. | Search Engine Marketing Benchmark Report| 7 Social media sites companies have paid to advertise on
  8. 8. | Search Engine Marketing Benchmark Report| 8 Significant increases for LinkedIn and YouTube
  9. 9. | Search Engine Marketing Benchmark Report| 9 Budgets Integration Content marketing Enhanced campaigns Google+
  10. 10. | Search Engine Marketing Benchmark Report| 10 #MoMaMa “Modern marketing must be connected, joined-up and integrated ... across digital and classic skills.”
  11. 11. | Search Engine Marketing Benchmark Report| 11 Agencies are offering a fuller range of services Photo credit: www.komarketingassociates.com
  12. 12. | Search Engine Marketing Benchmark Report| 12 Significant increase in full-service agencies
  13. 13. | Search Engine Marketing Benchmark Report| 13 Search is becoming more integrated with display
  14. 14. | Search Engine Marketing Benchmark Report| 14 Search is becoming more integrated with display 58% of companies and 80 % of agencies … integrating paid search marketing with display
  15. 15. | Search Engine Marketing Benchmark Report| 15 Paid search and display integration: change since 2012
  16. 16. | Search Engine Marketing Benchmark Report| 16 Search is becoming more integrated with social
  17. 17. | Search Engine Marketing Benchmark Report| 17 Budgets Integration Content marketing Enhanced campaigns Google+
  18. 18. | Search Engine Marketing Benchmark Report| 18 #MoMaMa “We believe that content marketing and the focus on owned and earned media represents a fundamental shift in marketing that is more than a fad.”
  19. 19. | Search Engine Marketing Benchmark Report| 19 “Content marketing will become more important over the next 12 months.” 90%
  20. 20. | Search Engine Marketing Benchmark Report| 20 “Content marketing will become more important over the next 12 months.” 90% “Content marketing is its own discipline, like SEO or email marketing.”64%
  21. 21. | Search Engine Marketing Benchmark Report| 21 Relationship between SEO and content marketing
  22. 22. | Search Engine Marketing Benchmark Report| 22 Shifting SEO sands Photo credit: mikebaird on flickr
  23. 23. | Search Engine Marketing Benchmark Report| 23 Budgets Integration Content marketing Enhanced Campaigns Google+
  24. 24. | Search Engine Marketing Benchmark Report| 24 Proportion of budget spent on mobile search
  25. 25. | Search Engine Marketing Benchmark Report| 25 „Enhanced Campaigns‟ gets a mixed reception Photo credit: Zach Dischner on flickr
  26. 26. | Search Engine Marketing Benchmark Report| 26 Do you think Enhanced Campaigns will have a positive impact on paid search marketing?
  27. 27. | Search Engine Marketing Benchmark Report| 27 “It will allow us to manage our campaigns more effectively as they will be streamlined and I think it will be easier to make optimisations.”
  28. 28. | Search Engine Marketing Benchmark Report| 28 “More targeted with more relevant messaging.”
  29. 29. | Search Engine Marketing Benchmark Report| 29 “We rely on segmenting mobile, desktop and tablet campaigns to lower CPA and improve ROI.”
  30. 30. | Search Engine Marketing Benchmark Report| 30 “We are concerned that our non mobile-optimised site will result in dreadful conversion and could impact overall quality score.”
  31. 31. | Search Engine Marketing Benchmark Report| 31 Budgets Integration Content marketing Enhanced Campaigns Google+
  32. 32. | The State of Search Marketing| 32 The impact of Google+ is still not widely understood Photo credit: commons.wikipedia.org
  33. 33. | The State of Search Marketing| 33 Impact of Google+ on search campaigns
  34. 34. | The State of Search Marketing| 34 Action taken since launch of Google+
  35. 35. | The State of Search Marketing| 35 Agency perspective
  36. 36. | The State of Search Marketing| 36 Are you linking AdWords campaigns to your Google+ account?
  37. 37. | The State of Search Marketing| 37 Budgets Integration Content marketing Enhanced campaigns Google+
  38. 38. | Search Engine Marketing Benchmark Report| 38 Questions? Download this year’s full report http://econsultancy.com/reports/uk-search-engine-marketing-benchmark- report All rights reserved. No part of this presentation may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2013.

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