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Bear Analytics -Leveraging Event Data (October 2015)

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Presentation on October 15,2015 focused on how the National Association of Broadcasters is using data to power the NAB SHOW.

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Bear Analytics -Leveraging Event Data (October 2015)

  1. 1. How the National Association of Broadcasters (NAB) uses data to power the NAB Show. #EventData
  2. 2. Thank YOU.#EventData
  3. 3. $335M in association revenue analyzed to date 68M+ data points 21 awesome clients 3 Joe Colangelo CEO & Co- Founder Eric Misic Vice President of BD Nick Colangelo Senior Data Shaper Carolyn Maguire Marketing Specialist Winnie Liu Data Analyst Marissa Maybee Director, Insights & Analytics
  4. 4. 4 Chris Brown EVP, Convention & Business Operations National Association of Broadcasters @CBrownNAB Joseph Colangelo @JoeColangelo CEO and Co-Founder Bear Analytics Michelle Kelly SVP, Content Development & Marketing National Association of Broadcasters Moderated by: #EventData
  5. 5. The NAB Show #EventData
  6. 6. #EventData Exhibition Growth 2010-2015 +53% Square Footage +45% Exhibition Revenues +28% Exhibiting Companies 2.3 to 1 Ratio of growing exhibitors to shrinking 66% Revenue generated from loyal exhibitors 35% Growth of first-time exhibitors from ’09-’15
  7. 7. #EventData Analysis powered by: Mapping Our Customers
  8. 8. Attendee Acquisition #EventData
  9. 9. #EventData Registrant Growth 27% International registrants from 50+ countries 49% Average number of registrants who are first-timers 57% Increase in marketing runway’09-’15 +14% NAB Show Registrants 2010 2015 Over 100k registrants!
  10. 10. Attracting Attendees Earlier Analysis powered by: 0% 20% 40% 60% 80% 100% 0123456789101112131415161718192021222324252627 PercentVerified Weeks Out 2012 2013 2014 2015 40 Days Out in 2010 63 Days Out in 2015 #EventData
  11. 11. Visuals powered by: A Truly Global Event #EventData
  12. 12. Attendee Personas Powered by behaviors 601k Reg Records #EventData The Engaged Core The New Entrant The High Hurdler o Most familiar & loyal to NAB Show o Represent ¾ of all reg revenues o Highest concentration of US ind. o High recency score & first-timers o More likely to travel farther and thus register earlier o Persona is ripe for strategic re- engagement – lower cost o Lower recency score and behaviors indicate they may change roles
  13. 13. Intelligence into Practice #EventData Subject Line: Rochelle, don’t let another year go by! Registration is now OPEN.
  14. 14. The Value of Intelligence #EventData Strategy Teams Industry
  15. 15. Where Do I Start? #EventData
  16. 16. Thank you for being part of the only industry event series dedicated to #EventData We make data simple.

Presentation on October 15,2015 focused on how the National Association of Broadcasters is using data to power the NAB SHOW.

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