We are entering a golden age for event data where more data is available and tools are smarter, allowing for improved targeting, offerings, and resource allocation. Event data can provide insights into loyalty spend, retention, consumption, time spent at events, favorite sessions, transactions, and behaviors which differ year to year for first-time attendees, new companies or exhibitors. Suppliers should make their data available to clients, while organizers should provide aggregate data and exhibitors should ask for the data. The future includes more data collection through technologies and customized experiences through machine learning.

1. We are Entering a Golden Age
for Event Data

2. Event person for
8+ years.
@JoeColangelo
Hi, I’m Joe.
Chief Bear
Data + Events = ♡

3. Proof

4. Data Availability
Smarter Tools
Talent Pool
1
2
3

5. Transactional
Data
Dirty Data Better Tools

6. There
ARE
Tools…

9. Now What…..

10. That’s great…but
where’s the ROI?

11. Loyalty Spend
RetentionConsumption
Time on the
tradeshow floor?
Programming &
sessions
Galas and
Receptions
How many events
have they attended?
Which education tracks are
their favorite?
How do their transactions &
behaviors differ the next year?
o First-timers
o New companies
o New exhibitors
Which education tracks are
their favorite?
How much marginal revenue
do we make on students?
How are
first-timers
performing
year 2?

12. Targeted marketing
& messaging
Tailored offerings
Smarter allocation of
resources
Faster team learning

13. Suppliers - Are you the
creator of data? If so, are
you opening it up to your
clients?
Exhibitors - Ask for the data!
Organizers – make your
data available; in aggregate.
Suppliers
Event
Organizer
Attendee/
Exhibitor

14. The Future
Data collection: beacons,
smart floors, drones, IOT
Machine Learning: customized
experiences on demand

15. Tips & Tricks

16. DO Measure
Yourself

17. Don’t let anyone
hold YOUR data
hostage

18. Be Aggressive
with Goals

19. www.BearAnalytics.com
@JoeColangelo
Joe@BearAnalytics.com