E2MA Presentation

1. We are Entering a Golden Age
for Event Data

2. Event person for
8+ years.
@JoeColangelo
Hi, I’m Joe.
Chief Bear
Data + Events = ♡

3. Proof

4. Data Availability
Smarter Tools
Talent Pool
1
2
3

5. Transactional
Data
Dirty Data Better Tools

6. There
ARE
Tools…

9. Now What…..

10. That’s great…but
where’s the ROI?

11. Loyalty Spend
RetentionConsumption
Time on the
tradeshow floor?
Programming &
sessions
Galas and
Receptions
How many events
have they attended?
Which education tracks are
their favorite?
How do their transactions &
behaviors differ the next year?
o First-timers
o New companies
o New exhibitors
Which education tracks are
their favorite?
How much marginal revenue
do we make on students?
How are
first-timers
performing
year 2?

12. Targeted marketing
& messaging
Tailored offerings
Smarter allocation of
resources
Faster team learning

13. Suppliers - Are you the
creator of data? If so, are
you opening it up to your
clients?
Exhibitors - Ask for the data!
Organizers – make your
data available; in aggregate.
Suppliers
Event
Organizer
Attendee/
Exhibitor

14. The Future
Data collection: beacons,
smart floors, drones, IOT
Machine Learning: customized
experiences on demand

15. Tips & Tricks

16. DO Measure
Yourself

17. Don’t let anyone
hold YOUR data
hostage

18. Be Aggressive
with Goals

19. www.BearAnalytics.com
@JoeColangelo
Joe@BearAnalytics.com