Magazine publisher research
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Magazine publisher research Magazine publisher research Presentation Transcript

  • Magazine Publishers Media Studies AS
  • Publisher – 1:
  • Publisher Information: IPC Media is a UK based company that operates in 3 publishing divisions; those being ‘IPC CONNECT’, ‘IPC INSPIRE’ and ‘IPC SOUTHBANK’. Along with those publishing divisions the company also operates ‘IPC ADVERTISING’, which manages the advertising found within their products and ‘IPC MARKETFORCE’ , what they claim to be the UK’s leading newstrade sales and distribution company. Key statistics found within their ‘about us’ section: - Female readers: “2/3 of UK women”. - Male readers: “42% of UK men”. - Readers: “26million UK adults”. - Brands operating: “more than 60 iconic media brands”. - Web traffic: “over 25million users globally every month”.
  • IPC Media - NME: Key Stats: Male: 74%, Female: 26%, Median age: 23, Student: 42%, ABC1: 68%, Circulation: 33,875, Readership: 325,000, ABCe Unique Users: 5,342,246. One of the magazines published by IPC Media is NME, a weekly magazine specialising in music and one of the magazines which I chose to analyse. NME is published under IPC Media’s ‘INSPIRE’ division, which is described as being a “men's” division. This would suggest that IPC Media intends the NME brand to focus on a male audience. This is further enforced in the statistics provided, which show almost ¾ of NME readers being male. The publisher provides both physical and digital editions of the magazine to what they claim to be “1.1 million fans every week”. Along with the magazine however, they also boast to have the “world’s biggest standalone music site” in the form of NME.com.
  • NME – Media Pack Content: Included within the media pack is a description of an NME reader and what their interests and personality is like.
  • Other Magazines Published: IPC Media publishes a wide range of magazines of many genres. Their music magazine range is limited however, with only 2 magazines focusing primarily on music. All of their products are print based media with an electronic form accompanying each brand. List of magazines found on IPC Media’s website:
  • Publisher – 2: ‘THRUST PUBLISHING LTD’
  • Content Found Within Media Pack:
  • The magazine also boasts a strong foundation on social media stating within the media pack that they have “THE BIGGEST FACEBOOK PRESENCE OF ANY WORLDWIDE MUSIC MAG” out performing many well-known magazines. The magazine claims to have a strong, hourly updated, web-based counterpart, with viewers who trust the content they release.