IPC Media is a UK based company that operates in 3 publishing divisions; those being ‘IPC CONNECT’, ‘IPC
INSPIRE’ and ‘IPC SOUTHBANK’. Along with those publishing divisions the company also operates ‘IPC
ADVERTISING’, which manages the advertising found within their products and ‘IPC MARKETFORCE’ ,
what they claim to be the UK’s leading newstrade sales and distribution company.
Key statistics found within their ‘about us’ section:
- Female readers: “2/3 of UK women”.
- Male readers: “42% of UK men”.
- Readers: “26million UK adults”.
- Brands operating: “more than 60 iconic media brands”.
- Web traffic: “over 25million users globally every month”.
IPC Media - NME:
Median age: 23,
ABCe Unique Users: 5,342,246.
One of the magazines published by IPC Media is NME, a weekly magazine specialising
in music and one of the magazines which I chose to analyse.
NME is published under IPC Media’s ‘INSPIRE’ division, which is described as being a
“men's” division. This would suggest that IPC Media intends the NME brand to focus
on a male audience. This is further enforced in the statistics provided, which show
almost ¾ of NME readers being male.
The publisher provides both physical and digital editions of
the magazine to what they claim to be “1.1 million fans
every week”. Along with the magazine however, they also
boast to have the “world’s biggest standalone music site” in
the form of NME.com.
NME – Media Pack Content:
Included within the media pack is a description
of an NME reader and what their interests and
personality is like.
Other Magazines Published:
IPC Media publishes a wide range of magazines of many genres. Their music magazine range is limited
however, with only 2 magazines focusing primarily on music. All of their products are print based media
with an electronic form accompanying each brand.
List of magazines found on IPC Media’s website:
The magazine also boasts a strong
foundation on social media stating
within the media pack that they have
“THE BIGGEST FACEBOOK PRESENCE OF
ANY WORLDWIDE MUSIC MAG” out
performing many well-known magazines.
The magazine claims to have a
strong, hourly updated, web-based
counterpart, with viewers who trust the
content they release.