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BOLO2010 Bartlett

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The little screen that could. Mobile marketing do's and don't's from experts who have been there.

The little screen that could. Mobile marketing do's and don't's from experts who have been there.

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BOLO2010 Bartlett BOLO2010 Bartlett Presentation Transcript

  • BOLO 2010
    Mobile Marketing Do’s & Don’ts
  • Smartphone vs. Household Internet
    Source: google
  • Internet Traffic
    Year 2013
    50% of Web traffic will come through mobile devices in 3 years
    50% Mobile
    50% PC
    Source: IDC
  • Hardware Market Share
    http://blog.nielsen.com/nielsenwire/online_mobile/android-most-popular-operating-system-in-u-s-among-recent-smartphone-buyers/
  • Consumption Market Share
  • Brands Need Help
  • So do Agencies
  • Sitewire
  • User Agent Detection - Bad
  • User Agent Detection - Good
  • URL Structure - Bad
  • URL Structure - Good
  • Minding the Side Door - Bad
  • Minding the Side Door- Good
    ?
  • Paid Search + Mobile - Bad
  • Paid Search + Mobile - Good
  • Mobile Display - Bad
  • Mobile Display - Good
  • Mobile Commerce - Bad
  • Mobile Commerce - Bad
  • Mobile Commerce - Bad
  • Mobile Commerce - Bad
  • Mobile Commerce - Bad
  • Mobile Commerce - Bad
  • Mobile Commerce - Bad
  • Mobile Commerce - Bad
  • Mobile Commerce - Bad
  • Mobile Commerce - Good
  • Mobile Commerce - Good
  • Mobile Commerce - Good
  • Mobile Commerce - Good
  • Mobile Commerce - Good
  • Mobile Commerce - Good
  • Mobile Commerce - Good
  • Promote Your App
  • Integrate Social
  • Sean Bartlett
    Director of Mobile Strategy
    sbartlett@sitewire.com
    @sean_bartlett
    http://www.sitewire.com/blog/category/mobile/