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BOLO2010 Bartlett
BOLO2010 Bartlett
BOLO2010 Bartlett
BOLO2010 Bartlett
BOLO2010 Bartlett
BOLO2010 Bartlett
BOLO2010 Bartlett
BOLO2010 Bartlett
BOLO2010 Bartlett
BOLO2010 Bartlett
BOLO2010 Bartlett
BOLO2010 Bartlett
BOLO2010 Bartlett
BOLO2010 Bartlett
BOLO2010 Bartlett
BOLO2010 Bartlett
BOLO2010 Bartlett
BOLO2010 Bartlett
BOLO2010 Bartlett
BOLO2010 Bartlett
BOLO2010 Bartlett
BOLO2010 Bartlett
BOLO2010 Bartlett
BOLO2010 Bartlett
BOLO2010 Bartlett
BOLO2010 Bartlett
BOLO2010 Bartlett
BOLO2010 Bartlett
BOLO2010 Bartlett
BOLO2010 Bartlett
BOLO2010 Bartlett
BOLO2010 Bartlett
BOLO2010 Bartlett
BOLO2010 Bartlett
BOLO2010 Bartlett
BOLO2010 Bartlett
BOLO2010 Bartlett
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BOLO2010 Bartlett

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The little screen that could. Mobile marketing do's and don't's from experts who have been there.

The little screen that could. Mobile marketing do's and don't's from experts who have been there.

Published in: Business, Technology
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Transcript

  • 1. BOLO 2010<br />Mobile Marketing Do’s & Don’ts<br />
  • 2. Smartphone vs. Household Internet<br />Source: google<br />
  • 3. Internet Traffic<br />Year 2013<br />50% of Web traffic will come through mobile devices in 3 years<br />50% Mobile<br />50% PC<br />Source: IDC<br />
  • 4. Hardware Market Share<br />http://blog.nielsen.com/nielsenwire/online_mobile/android-most-popular-operating-system-in-u-s-among-recent-smartphone-buyers/<br />
  • 5. Consumption Market Share<br />
  • 6. Brands Need Help<br />
  • 7. So do Agencies<br />
  • 8. Sitewire<br />
  • 9. User Agent Detection - Bad<br />
  • 10. User Agent Detection - Good<br />
  • 11. URL Structure - Bad<br />
  • 12. URL Structure - Good<br />
  • 13. Minding the Side Door - Bad<br />
  • 14. Minding the Side Door- Good<br />?<br />
  • 15. Paid Search + Mobile - Bad<br />
  • 16. Paid Search + Mobile - Good<br />
  • 17. Mobile Display - Bad<br />
  • 18. Mobile Display - Good<br />
  • 19. Mobile Commerce - Bad<br />
  • 20. Mobile Commerce - Bad<br />
  • 21. Mobile Commerce - Bad<br />
  • 22. Mobile Commerce - Bad<br />
  • 23. Mobile Commerce - Bad<br />
  • 24. Mobile Commerce - Bad<br />
  • 25. Mobile Commerce - Bad<br />
  • 26. Mobile Commerce - Bad<br />
  • 27. Mobile Commerce - Bad<br />
  • 28. Mobile Commerce - Good<br />
  • 29. Mobile Commerce - Good<br />
  • 30. Mobile Commerce - Good<br />
  • 31. Mobile Commerce - Good<br />
  • 32. Mobile Commerce - Good<br />
  • 33. Mobile Commerce - Good<br />
  • 34. Mobile Commerce - Good<br />
  • 35. Promote Your App<br />
  • 36. Integrate Social<br />
  • 37. Sean Bartlett<br />Director of Mobile Strategy<br />sbartlett@sitewire.com<br />@sean_bartlett<br />http://www.sitewire.com/blog/category/mobile/ <br />

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