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BOLO2010 Bartlett
 

BOLO2010 Bartlett

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The little screen that could. Mobile marketing do's and don't's from experts who have been there.

The little screen that could. Mobile marketing do's and don't's from experts who have been there.

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    BOLO2010 Bartlett BOLO2010 Bartlett Presentation Transcript

    • BOLO 2010
      Mobile Marketing Do’s & Don’ts
    • Smartphone vs. Household Internet
      Source: google
    • Internet Traffic
      Year 2013
      50% of Web traffic will come through mobile devices in 3 years
      50% Mobile
      50% PC
      Source: IDC
    • Hardware Market Share
      http://blog.nielsen.com/nielsenwire/online_mobile/android-most-popular-operating-system-in-u-s-among-recent-smartphone-buyers/
    • Consumption Market Share
    • Brands Need Help
    • So do Agencies
    • Sitewire
    • User Agent Detection - Bad
    • User Agent Detection - Good
    • URL Structure - Bad
    • URL Structure - Good
    • Minding the Side Door - Bad
    • Minding the Side Door- Good
      ?
    • Paid Search + Mobile - Bad
    • Paid Search + Mobile - Good
    • Mobile Display - Bad
    • Mobile Display - Good
    • Mobile Commerce - Bad
    • Mobile Commerce - Bad
    • Mobile Commerce - Bad
    • Mobile Commerce - Bad
    • Mobile Commerce - Bad
    • Mobile Commerce - Bad
    • Mobile Commerce - Bad
    • Mobile Commerce - Bad
    • Mobile Commerce - Bad
    • Mobile Commerce - Good
    • Mobile Commerce - Good
    • Mobile Commerce - Good
    • Mobile Commerce - Good
    • Mobile Commerce - Good
    • Mobile Commerce - Good
    • Mobile Commerce - Good
    • Promote Your App
    • Integrate Social
    • Sean Bartlett
      Director of Mobile Strategy
      sbartlett@sitewire.com
      @sean_bartlett
      http://www.sitewire.com/blog/category/mobile/