BOLO 2010<br />Mobile Marketing Do’s & Don’ts<br />
Smartphone vs. Household Internet<br />Source: google<br />
Internet Traffic<br />Year 2013<br />50% of Web traffic will come through mobile devices in 3 years<br />50% Mobile<br />5...
Hardware Market Share<br />http://blog.nielsen.com/nielsenwire/online_mobile/android-most-popular-operating-system-in-u-s-...
Consumption Market Share<br />
Brands Need Help<br />
So do Agencies<br />
Sitewire<br />
User Agent Detection - Bad<br />
User Agent Detection - Good<br />
URL Structure - Bad<br />
URL Structure - Good<br />
Minding the Side Door - Bad<br />
Minding the Side Door- Good<br />?<br />
Paid Search + Mobile - Bad<br />
Paid Search + Mobile - Good<br />
Mobile Display - Bad<br />
Mobile Display - Good<br />
Mobile Commerce - Bad<br />
Mobile Commerce - Bad<br />
Mobile Commerce - Bad<br />
Mobile Commerce - Bad<br />
Mobile Commerce - Bad<br />
Mobile Commerce - Bad<br />
Mobile Commerce - Bad<br />
Mobile Commerce - Bad<br />
Mobile Commerce - Bad<br />
Mobile Commerce - Good<br />
Mobile Commerce - Good<br />
Mobile Commerce - Good<br />
Mobile Commerce - Good<br />
Mobile Commerce - Good<br />
Mobile Commerce - Good<br />
Mobile Commerce - Good<br />
Promote Your App<br />
Integrate Social<br />
Sean Bartlett<br />Director of Mobile Strategy<br />sbartlett@sitewire.com<br />@sean_bartlett<br />http://www.sitewire.co...
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BOLO2010 Bartlett

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The little screen that could. Mobile marketing do's and don't's from experts who have been there.

Published in: Business, Technology
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Transcript of "BOLO2010 Bartlett"

  1. 1. BOLO 2010<br />Mobile Marketing Do’s & Don’ts<br />
  2. 2. Smartphone vs. Household Internet<br />Source: google<br />
  3. 3. Internet Traffic<br />Year 2013<br />50% of Web traffic will come through mobile devices in 3 years<br />50% Mobile<br />50% PC<br />Source: IDC<br />
  4. 4. Hardware Market Share<br />http://blog.nielsen.com/nielsenwire/online_mobile/android-most-popular-operating-system-in-u-s-among-recent-smartphone-buyers/<br />
  5. 5. Consumption Market Share<br />
  6. 6. Brands Need Help<br />
  7. 7. So do Agencies<br />
  8. 8. Sitewire<br />
  9. 9. User Agent Detection - Bad<br />
  10. 10. User Agent Detection - Good<br />
  11. 11. URL Structure - Bad<br />
  12. 12. URL Structure - Good<br />
  13. 13. Minding the Side Door - Bad<br />
  14. 14. Minding the Side Door- Good<br />?<br />
  15. 15. Paid Search + Mobile - Bad<br />
  16. 16. Paid Search + Mobile - Good<br />
  17. 17. Mobile Display - Bad<br />
  18. 18. Mobile Display - Good<br />
  19. 19. Mobile Commerce - Bad<br />
  20. 20. Mobile Commerce - Bad<br />
  21. 21. Mobile Commerce - Bad<br />
  22. 22. Mobile Commerce - Bad<br />
  23. 23. Mobile Commerce - Bad<br />
  24. 24. Mobile Commerce - Bad<br />
  25. 25. Mobile Commerce - Bad<br />
  26. 26. Mobile Commerce - Bad<br />
  27. 27. Mobile Commerce - Bad<br />
  28. 28. Mobile Commerce - Good<br />
  29. 29. Mobile Commerce - Good<br />
  30. 30. Mobile Commerce - Good<br />
  31. 31. Mobile Commerce - Good<br />
  32. 32. Mobile Commerce - Good<br />
  33. 33. Mobile Commerce - Good<br />
  34. 34. Mobile Commerce - Good<br />
  35. 35. Promote Your App<br />
  36. 36. Integrate Social<br />
  37. 37. Sean Bartlett<br />Director of Mobile Strategy<br />sbartlett@sitewire.com<br />@sean_bartlett<br />http://www.sitewire.com/blog/category/mobile/ <br />
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