About 12 years back when Digital media was supposed to be the next big thing, people said that almost 50 % of the advertisement will move there but what is the present reality? Only 12% is supposed to be Digital and the rest continues to be the same traditional old which means it took 12 years to reach to 12 %. So therefore the presentation that shows the traditional ways that Large and Medium size businesses are still practicing.

2. Pierre Omidyar- “Founder of eBay”
“We have technology,
finally that for the first
time in human history
allows people to really
maintain rich connections
with much larger numbers
of people”
[Source: Fueling Business News]

3. Tablet Ownership in
the UK rose five fold
between 2011 &
2012 from 2% to
11% (Ofcom)
Mobile ad spend
across China, Brazil
& India was
estimated to grow six
fold by 2016 (Yankee
Group via Media
Post)
Global ad spending
through real time
bidding rose 237%
between 2010 &
2011
(IDC/Pubmatic)

4. Such incredible
statistics of market
penetration and
there are big
companies that are
doing it right
OR are they??

5. Pitfalls

6. InMobile
Advertisement

7. According to a data shared by John Boyd from Yahoo!
and Christian Rohrer from eBay at User experience 2004
conference- “95% of the users answered Very
Negatively to pop-up ads showing on their cell
phones and computer screen

8. The Privacy has gone to the Popup Ads
“Angry birds, one of the most popular gaming apps of all time
takes up the countless hours of the consumers by bombarding
them with their pesky ads. To get rid of these ads, the consumer
without much options, moves from Freemium (free service) to
Premium ( paid service)”- by Cheryl Conner( Founder of
SnapConner PR)

9. Big Data

10. According to a Washington based advocacy
group – “There is a stampede by the cable
companies and wireless carriers to expand
data collection”
Scalability
Sharing
the data
The developer of the wildly popular Pokemon
Go, has full access to our Google accounts and
while so many players share their locations
and other personal data with the app the
company reserves the right to share the data
with the third parties
Privacy
Policy
In most cases Privacy Policy says that the
data will be used as a business asset and
if those companies are ever sold, the
data will go to another company
Big Problems
with Big Data
Intrusion in
the Private
space

12. Bombarding consumers
with newsfeeds and ads
Making Digital Media a Platform for a 2-way
Conversation
Taking information off
the buyers
Terrible Sourcing/
Targeting of ads
For instance a guy getting
a lingerie ad
70-20-10 rule where
80% of the ads should
be adding value and
20% of them should be
promotional
Talking to customers
about their experience
after purchase and
interacting even before
they post their reviews
and ratings

13. Making Digital Media a Platform for a 2-way
Conversation
Displaying the culture of
the company through
social media posts, photos
and design works
Having more stringency in
Big data security measures
and also a system where the
customers can choose the
data they want to share
Questioning customers
based on information
collected from Big Data
profiles
Asking customers only
for ratings and reviews

15. Digital Media is an amazing platform for a true human
interaction
A two way street that can be used to harness the
potential by thinking about what can the company
provide to its users and not just hitting them with
advertisements
Digital Media is the key for business scalability and
definitely the shaper of the future