Mobile Marketing for Auto Dealers - Cars2Go - Bob Bentz - World Telemedia 2012

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Bob Bentz presents Advanced Mobile's Cars2Go mobile marketing products for auto dealers. The Cars2Go platform includes an auto dealer app, mobile website, text message marketing, custom QR Code, and Text Chat services. You can learn more about Cars2Go at http://www.advancedmobile.com . Seminars from the show can be seen here: http://www.wtevent.co.uk/wt_2012/seminars_Day1.html .

World Telemedia 2012 was held in Marbella, Spain. This was the fourth consecutive year that Bob Bentz was a featured speaker at the show. http://www.advancedtele.com/blog/2012/10/around-the-ats-office-spain/

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Mobile Marketing for Auto Dealers - Cars2Go - Bob Bentz - World Telemedia 2012

  1. 1. Driving Car SalesPresented by: Bob BentzAdvanced Telecom ServicesWorld TelemediaMarbella, EspanaOctober 18, 2012bobb@advancedtele.com Scan to Link In with Bob Bentz Or Text BOB to 84444 (USA only)
  2. 2. 24/7 Always ConnectedSource: Mobile Marketing Association
  3. 3. Source: Pew Research Center’s Internet & American Life Project
  4. 4. Immediate ResponseSource: Mobile Marketing Association
  5. 5. Connect with Text Text v.s. Call3500300025002000 # of calls made/received1500 # of SMS sent/received1000 500 0 male female 13-17 18-24 25-34 35-44 45-54 55-64 65+ Source: Nielsen
  6. 6. A Large and Growing Market U.S. Mobile Internet Users (Millions)160140120100 80 60 40 20 0 2009 2010 2011 2012 2013 2014 2015 Source: Nielsen
  7. 7. 54% Now Own Smartphones
  8. 8. Smartphones Dominate Car Shopping100% Types of Devices Owned90%80%70%60%50%40%30%20%10% 0% Smartphone Mobile Phone with advanced features Tablet PC Desktop/Laptop Computer MP3/Portable Media Player Handheld Gaming Device E-book Source: Nielsen
  9. 9. Mobile Shoppers are… Nearly half have Age kids under 18 18-24 25-34 35-44 45-54 55+ ...Younger, More Affluent, and Building a FamilySource: Nielsen
  10. 10. Where Do Shoppers Go Mobile? 92% at Home 66% at the office 38% in the bathroom 60% of recent vehicle purchasers 64% OutsideOn used their device 59% at a on the dealershipThe Restaurant/Bar lot!Go 54% Waiting in Line Source: Nielsen
  11. 11. Car Shoppers Plan to Use Mobile 78% of people looking to buy a new car in the next year indicated that mobile will have a role in their car60% purchase process.50%40%30%20%10%0% Initial Research Price Comparison on the lot Finding dealerships Contacting No role sellers/dealerships Source: Greystripe
  12. 12. Mobile Users: Closer to Purchasing
  13. 13. Services:Mobile Suite for Dealers
  14. 14. Mobile Triple Playhttp://youtu.be/AKbYGo4rOnc
  15. 15. Mobile Apps Mobile Apps
  16. 16. Splash Page Home Page
  17. 17. Push Notifications
  18. 18. Push Notifications
  19. 19. Cell-UR-Car™
  20. 20. Cell-UR-Car™
  21. 21. APP – Promotion is Critical (online and offline) http://www.youtube.com/watch?v=AE3W0o6vrEQ
  22. 22. Mobile Apps Metrics
  23. 23. Custom Mobile Websites
  24. 24. Custom Mobile Websites
  25. 25. Mobile Websites – Dealer Groups
  26. 26. Mobile Web – Listing content to-go
  27. 27. Mobile Tools – Custom Content
  28. 28. Mobile Tools – eBrochure
  29. 29. Performance
  30. 30. Mobile Websites Metrics
  31. 31. Dealer TextChat InteractiveInstant Text MessageWeb-Based 24/7 Managed Track able
  32. 32. Dealer TextChatMobile Website Integration
  33. 33. Dealer TextChat – Notifications (web, SMS, email)
  34. 34. Dealer TextChat – Chat Management
  35. 35. Dealer TextChat – Chat Management on-the-go
  36. 36. Custom QR Codes
  37. 37. 23 Of The Coolest QR Codeshttp://money.cnn.com/galleries/2011/technology/1111/gallery.23_coolest_qr_codes.fortune/index.html
  38. 38. Custom Mobile Site – Window Sticker Texting/QR
  39. 39. Custom QR Codes
  40. 40. Text Message Marketing
  41. 41. Mobile ID
  42. 42. Making TV Interactive http://youtu.be/eBOCOUa6lio
  43. 43. Text Message Marketing Metrics
  44. 44. Looking for Country Franchisees

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