Hello Mobile, meet Marketing. <br />
WHAT IS IT?<br />
MARKETING IN THE MOBILE CHANNEL.<br />
SIMPLY ANOTHER MARKETING CHANNEL IN YOUR MIX.<br />
IT’S ABOUT DEVICES.<br />
IT’S ABOUT MOBILITY.<br />
OPPORTUNITIES<br />
ARE ENDLESS<br />
WHY IS IT IMPORTANT?<br />
50%<br />INCREASE IN MOBILE MARKETING SPEND IN 2011.<br />
3000%<br />INCREASE IN AUSTRALIAN MOBILE INTERNET USAGE IN THE LAST THREE  YEARS.<br />
MOBILE SEARCH <br />AUSTRALIANS ARE <br />DOING IT. <br />
48%<br />OF AUSTRALIANS SEARCH ON MOBILE.<br />17%<br />AT LEAST ONCE A DAY.<br />
2013<br />MORE INTERNET SEARCHES WILL BE DONE ON MOBILES THAN DESKTOPS.<br />
MOBLE COMMERCE<br />AN EMERGING TREND. <br />
$119bn<br />CONSUMER SPEND VIA MOBILE IN 2015.<br />8%<br />OF  TOTAL E-COMMERCE.<br />
26%<br />OF AUSTRALIANS PURCHASED PRODUCTS ON MOBILE.<br />14%<br />BY CREDIT CARD.<br />
MOBILE USER EXPERIENCE <br />IT REALLY MATTERS. <br />
61%<br />OF USERS ARE UNLIKELY TO RETURN TO A MOBILE SITE THEY HAD TROUBLE ACCESSING.<br />
40%<br />OF USERS WILL VISIT A COMPETITOR’S MOBILE SITE INSTEAD. <br />
WHAT CAN YOU DO ABOUT IT?<br />
RESEARCH:IDENTIFY CONSUMER NEEDS AND GAPS<br />
STRATEGY:A PLAN TO ADDRESS THESE OPPORTUNITIES<br />
EXECUTION:BRINGING THIS PLAN TO LIFE<br />
MEASUREMENT:MAKING SURE  YOU’RE DOING IT RIGHT<br />
WHAT ARE WE DOING ABOUT IT?<br />
A UNIQUE MOBILE OFFER<br />INTEGRATED INTO <br />OUR EXISTING SPECIALIST UNITS.<br />
GET  THE  COMPLETE  STORY.<br />
STRATEGY PRODUCTIONMEASUREMENT<br />
STRATEGY<br />RESEARCH-BASED CHANNEL PLANNING, INTEGRATION AND CREATIVE IDEAS.<br />
PRODUCTION<br />EXECUTION OF STRATEGY IN-HOUSE OR IN PARTNERSHIP WITH DEVELOPERS. <br />
MEASUREMENT<br />ACTIVE AND POST-CAMPAIGN REPORTING AND ANALYSIS.<br />
GET IN TOUCH.<br />Dan Richardson | Business Development Director<br />Switched On MediaLevel 12, 60 Miller St. North Sydn...
IMAGE CREDITS<br />http://www.flickr.com/photos/jepoirrier/4304184469/<br />http://www.flickr.com/photos/jerine/2813082037...
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Mobile Marketing - Switched On Media

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  • http://www.mediabuyerplanner.com/entry/109179/report-52-of-marketers-say-customer-retention-is-top-priority/
  • http://m.zdnet.com.au/phones-to-overtake-desktops-for-internet-339316103.htm
  • http://m.zdnet.com.au/phones-to-overtake-desktops-for-internet-339316103.htm
  • AIMIA . The Australian Mobile Phone Lifestyle Index . October 2010
  • http://m.zdnet.com.au/phones-to-overtake-desktops-for-internet-339316103.htm
  • http://https://www.abiresearch.com/press/1605-Shopping+by+Mobile+Will+Grow+to+$119+Billion+in+2015
  • AIMIA . The Australian Mobile Phone Lifestyle Index . October 2010
  • http://m.zdnet.com.au/phones-to-overtake-desktops-for-internet-339316103.htm
  • http://googlemobileads.blogspot.com/2011/06/mobile-insights-learn-from-marketings.html?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+GoogleMobileAdsBlog+%28Google+Mobile+Ads+Blog%29
  • http://googlemobileads.blogspot.com/2011/06/mobile-insights-learn-from-marketings.html?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+GoogleMobileAdsBlog+%28Google+Mobile+Ads+Blog%29
  • http://m.zdnet.com.au/phones-to-overtake-desktops-for-internet-339316103.htm
  • How each BU fits into this. Top line costs, changes depending on scope/project.
  • http://m.zdnet.com.au/phones-to-overtake-desktops-for-internet-339316103.htm
  • http://m.zdnet.com.au/phones-to-overtake-desktops-for-internet-339316103.htm
  • http://m.zdnet.com.au/phones-to-overtake-desktops-for-internet-339316103.htm
  • Mobile Marketing - Switched On Media

    1. 1. Hello Mobile, meet Marketing. <br />
    2. 2. WHAT IS IT?<br />
    3. 3. MARKETING IN THE MOBILE CHANNEL.<br />
    4. 4. SIMPLY ANOTHER MARKETING CHANNEL IN YOUR MIX.<br />
    5. 5. IT’S ABOUT DEVICES.<br />
    6. 6. IT’S ABOUT MOBILITY.<br />
    7. 7. OPPORTUNITIES<br />
    8. 8. ARE ENDLESS<br />
    9. 9. WHY IS IT IMPORTANT?<br />
    10. 10. 50%<br />INCREASE IN MOBILE MARKETING SPEND IN 2011.<br />
    11. 11. 3000%<br />INCREASE IN AUSTRALIAN MOBILE INTERNET USAGE IN THE LAST THREE YEARS.<br />
    12. 12. MOBILE SEARCH <br />AUSTRALIANS ARE <br />DOING IT. <br />
    13. 13. 48%<br />OF AUSTRALIANS SEARCH ON MOBILE.<br />17%<br />AT LEAST ONCE A DAY.<br />
    14. 14. 2013<br />MORE INTERNET SEARCHES WILL BE DONE ON MOBILES THAN DESKTOPS.<br />
    15. 15. MOBLE COMMERCE<br />AN EMERGING TREND. <br />
    16. 16. $119bn<br />CONSUMER SPEND VIA MOBILE IN 2015.<br />8%<br />OF TOTAL E-COMMERCE.<br />
    17. 17. 26%<br />OF AUSTRALIANS PURCHASED PRODUCTS ON MOBILE.<br />14%<br />BY CREDIT CARD.<br />
    18. 18. MOBILE USER EXPERIENCE <br />IT REALLY MATTERS. <br />
    19. 19. 61%<br />OF USERS ARE UNLIKELY TO RETURN TO A MOBILE SITE THEY HAD TROUBLE ACCESSING.<br />
    20. 20. 40%<br />OF USERS WILL VISIT A COMPETITOR’S MOBILE SITE INSTEAD. <br />
    21. 21. WHAT CAN YOU DO ABOUT IT?<br />
    22. 22. RESEARCH:IDENTIFY CONSUMER NEEDS AND GAPS<br />
    23. 23. STRATEGY:A PLAN TO ADDRESS THESE OPPORTUNITIES<br />
    24. 24. EXECUTION:BRINGING THIS PLAN TO LIFE<br />
    25. 25. MEASUREMENT:MAKING SURE YOU’RE DOING IT RIGHT<br />
    26. 26. WHAT ARE WE DOING ABOUT IT?<br />
    27. 27. A UNIQUE MOBILE OFFER<br />INTEGRATED INTO <br />OUR EXISTING SPECIALIST UNITS.<br />
    28. 28. GET THE COMPLETE STORY.<br />
    29. 29. STRATEGY PRODUCTIONMEASUREMENT<br />
    30. 30. STRATEGY<br />RESEARCH-BASED CHANNEL PLANNING, INTEGRATION AND CREATIVE IDEAS.<br />
    31. 31. PRODUCTION<br />EXECUTION OF STRATEGY IN-HOUSE OR IN PARTNERSHIP WITH DEVELOPERS. <br />
    32. 32. MEASUREMENT<br />ACTIVE AND POST-CAMPAIGN REPORTING AND ANALYSIS.<br />
    33. 33. GET IN TOUCH.<br />Dan Richardson | Business Development Director<br />Switched On MediaLevel 12, 60 Miller St. North Sydney NSW 2060p: 61 2 8248 5007 | f: 61 2 8580 5052 | m: 61 432 274 411<br />e: dan@switchedonmedia.com.au<br />
    34. 34. IMAGE CREDITS<br />http://www.flickr.com/photos/jepoirrier/4304184469/<br />http://www.flickr.com/photos/jerine/2813082037/<br />http://www.flickr.com/photos/seanhobson/4504828599/<br />http://www.flickr.com/photos/fotografar/5772738444/<br />http://www.flickr.com/photos/kwl/3573458354/<br />http://www.flickr.com/photos/pfig/2297533963/<br />http://www.flickr.com/photos/pat00139/5773953057/<br />http://www.flickr.com/photos/markhillary/3038379673/<br />http://www.flickr.com/photos/aidanmorgan/5588604053/<br />http://www.flickr.com/photos/bfishadow/4930961643/<br />http://www.flickr.com/photos/hadesigns/3223831119/<br />

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