Android Affiliate Mobile Marketing


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How best to integrate your affiliate program for the mobile web & applications along with mobile advertising & marketing options for all devices including the fastest growing mobile platform, Android.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Mobile Marketing/SEO

Michael Martin, Owner, Mobile Martin (Twitter @googleandblog)

Published in: Business
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  • Poll: Q&A for Android Affiliate Mobile Mark...

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  • Android Affiliate Mobile Marketing

    1. 1. Affiliate Summit East 2010<br />Android Affiliate Mobile Marketing <br />Michael Martin PMP<br />Owner, Mobile Martin<br />
    2. 2. Topics<br /><ul><li>Mobile’s Importance to Affiliates
    3. 3. Android’s Importance to Mobile & Search
    4. 4. Mobile Search Importance to Affiliates
    5. 5. Mobile SEO
    6. 6. Mobile User Behavior
    7. 7. Mobile Advertising Options
    8. 8. Other Affiliate Opportunities in Mobile</li></li></ul><li>Why Mobile is Important to Affiliates<br /><ul><li>1st personal mass media of the 6 before it</li></ul>(print, recordings, cinema, radio, TV, Internet)<br /><ul><li>Permanently carried & always on
    9. 9. Built-in payment mechanism
    10. 10. Provides real one-to-one marketing
    11. 11. Most accurate audience measurement
    12. 12. Allows augmented reality to be used in media
    13. 13. Mobile Web Will Overtake Desktop in 5 years – Morgan Stanley </li></li></ul><li>
    14. 14. Why is Android Important to Mobile & Affiliates?<br /><ul><li>Smartphones are used by approximately a quarter of the nearly 250 million mobile users in the US & will be over 50% by 2011 according to Nielson
    15. 15. Smartphones such as Blackberries advanced mobile email & the iPhone advanced applications while Android is advancing the mobile web
    16. 16. Google licenses Android essentially for free to a multitude of manufacturers in order to expand this mobile web & search market</li></li></ul><li>Why Does Google care about the Mobile Web & Search?<br />
    17. 17.
    18. 18. Why Should Affiliates Care About Mobile Search?<br />
    19. 19. How Does an Affiliate Get Ahead in Mobile Search?<br /><div xmlns:v="" typeof="v:Person"><br /> <span property="v:name">Michael Martin</span> <br /> <span rel="v:address"><br /> <span typeof="v:Address"><br /> <span property="v:locality">San Diego</span><br /> <span property="v:region">Ca</span> <br /> <span property="v:postal-code">92122</span><br /> <span property="v:country-name">USA</span><br /> </span><br /> </span><br /> <div rel="v:geo"><br /> <span typeof="v:Geo"><br /> <span property="v:latitude" content="32.8675" /></span><br /> <span property="v:longitude" content="-117.2215" /></span><br /> </span><br /> </div><br /></div><br />
    20. 20. What is a Mobile User Internet Behavior?<br />According to Opera the bulk of mobile web usage is between 8pm & Midnight<br />
    21. 21. What is Mobile User Purchasing Behavior?<br /><ul><li>Mobile users are more about finding than searching
    22. 22. Mobile users purchase based on location & impulse
    23. 23. Smartphone use is led by Males 24-35 making over $100K
    24. 24. Same demographic leads in mobile shopping & coupon use</li></li></ul><li>Location-based services provide for retailers a combination of information (deals & products nearby) + financial incentive (mobile coupons & vouchers) which can be compelling for consumers<br />
    25. 25. How Does an Affiliate Monetize Mobile Efforts?<br />Mobile ads that offer a location generally see an average 8 percent increase in click-through rates over plain-vanilla mobile ads, and click-to-call mobile ads see a 6 percent increase in clicks according to Google<br />
    26. 26. Other Mobile Affiliate Opportunities<br /><ul><li>Apps
    27. 27. App Directories
    28. 28. Augmented Reality Advertising & use for Real Estate
    29. 29. Click to Call – Pay per Call
    30. 30. Location Based Ads
    31. 31. Mobile Payment Services
    32. 32. Mobile Casino Games
    33. 33. Mobile Video
    34. 34. Mobile Web Directories
    35. 35. Near Field Communication (NFC) Services
    36. 36. Online to Offline Affiliate Marketing with Mobile Coupons</li></li></ul><li>Thank You<br />Michael Martin PMP<br />Twitter: GoogleAndBlog<br />Mobile Marketing Site:<br />
    37. 37. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.<br />Poll: Q&A for Android Affiliate Mobile Mark...<br />