w w w. a x i s v i s u a l . c o m


Note: For use in SlideShare we had
to eliminate all the animations that
made the pres...
What is Marketing?


WHAT?
Marketing
                       is the strategy
                       and the tactical
                       implementa...
What is Graphic Design?


WHAT?
Graphic Design
                            creates a visual
                            "package" for
                    ...
HOW?
How Do Marketing and
Graphic Design Relate?
Closely!

Simply, in a linear
work flow marketing
is done first with
research and strategic
development.
                 ...
Closely!

Simply, in a linear
work flow marketing
is done first with
research and strategic
development.
                 ...
Closely!

Simply, in a linear
work flow marketing
is done first with
research and strategic
development.
                 ...
Closely!

Simply, in a linear
work flow marketing
is done first with
research and strategic
development.
                 ...
WHY?
Why do they work?
WHY?
Why do they work?
WHY?
Why do they work?
WHY?
Why do they work?
WHY?
Why else do they work?
WHY?
Why else do they work?
WHY?
Why else do they work?
WHY?
Why else do they work?
WHY?
Why else do they work?
WHY?
Why else do they work?
                         It’s
                         human
                         nature.
...
What visual languages does design use?


         WHAT?
What visual languages does design use?


         WHAT?
What visual languages does design use?


         WHAT?
What visual languages does design use?


         WHAT?
What visual languages does design use?


         WHAT?
What visual languages does design use?


         WHAT?
What visual languages does design use?


         WHAT?
WHERE?
  Where does design fit into business?
WHERE?
  Where does design fit into business?
WHERE?
  Where does design fit into business?
RISK
 Does effective design require risk?
There is risk in trying
 to stand apart from
 the crowd... But there
 is a greater risk in
 getting lost in it.




RISK
 ...
All companies want results
                 for their marketing
  –
RE
  SU
    LTS




          +




              RISK...
All companies want results
                             +
                                                 for their marke...
Companies using defensive
                             +
                                                 marketing strate...
Companies using offensive
                             +
                                                 marketing strate...
RISK
Can you take too great a creative risk in marketing?
Sales




RISK                 Conservative                Creative




                     YES!
Can you take too great a...
Every company has a
                   marketing sweet spot




                 Sales




RISK                 Conservati...
Every company has a
                   marketing sweet spot




                 Sales




RISK                 Conservati...
Every company has a
                   marketing sweet spot




                 Sales




RISK                 Conservati...
However,
                                               Few companies
                   Every company has a         make ...
FUN
 ... Should marketing be “fun?”
Fun entertains and holds our attention.
 This time can be used to deliver a message
 and an emotional connection about you...
Fun entertains and holds our attention.
 This time can be used to deliver a message
 and an emotional connection about you...
HOW?
 How are Projects developed?
HOW?
   How are Projects developed?
                  1 Learn about the client, product and the competition
              ...
What can be designed?


WHAT?
Corporate Identity
  Printed Promotional Materials
  Advertising (Print or web)
  Product Design
  TV Experiences
  Web Ex...
WORK
SAMPLES
CORPORATE A company’s first impression
     IDENTITY
Marketing Strategy




CORPORATE A company’s first impression
     IDENTITY
Medical Services



CORPORATE
     IDENTITY
Software &
                Web based
                applications




CORPORATE
     IDENTITY
Golf Resort




CORPORATE
     IDENTITY
Homeless shelter




CORPORATE
     IDENTITY
Homeless shelter




CORPORATE
     IDENTITY
Homeless shelter




CORPORATE
     IDENTITY
Loud speaker
           manufacturer




CORPORATE
     IDENTITY
Specialty
      Food Store




CORPORATE
     IDENTITY
Specialty
      Food Store




CORPORATE
     IDENTITY
Cigar company




CORPORATE
     IDENTITY
PRINTED
PROMOTIONAL
       MATERIAL
          Introduction or
          Staying Visible
PRINTED
PROMOTIONAL
       MATERIAL
                 Introduction or
                 Staying Visible




       Event pos...
PRINTED
             PROMOTIONAL
                    MATERIAL




Trade show materials
PRINTED
             PROMOTIONAL
                    MATERIAL




Trade show materials
PRINTED
             PROMOTIONAL
                    MATERIAL




Trade show materials
PRINTED
             PROMOTIONAL
                    MATERIAL




Trade show materials
PRINTED
             PROMOTIONAL
                    MATERIAL




Trade show materials
PRINTED
             PROMOTIONAL
                    MATERIAL




Trade show materials
PRINTED
PROMOTIONAL
       MATERIAL



       Marketing Materials
       for Software Company
PRINTED
PROMOTIONAL
       MATERIAL



       Marketing Materials
       for Software Company
PRINTED
                   PROMOTIONAL
                          MATERIAL




Brochure Designs
PRINTED
                   PROMOTIONAL
                          MATERIAL




Brochure Designs
PRINTED
                   PROMOTIONAL
                          MATERIAL




Brochure Designs
PRINTED
                   PROMOTIONAL
                          MATERIAL




Brochure Designs
PRINTED
                   PROMOTIONAL
                          MATERIAL




Brochure Designs
PRINTED
                   PROMOTIONAL
                          MATERIAL




Brochure Designs
PRINTED
                   PROMOTIONAL
                          MATERIAL




Brochure Designs
PRINTED
                   PROMOTIONAL
                          MATERIAL




Brochure Designs
PRINTED
                   PROMOTIONAL
                          MATERIAL




Brochure Designs
PRINTED
PROMOTIONAL
       MATERIAL



         Promotion for
         paper company
         Target audience:
         20...
PRINTED
PROMOTIONAL
       MATERIAL



         Promotion for
         paper company
         Target audience:
         20...
PRINTED
PROMOTIONAL
       MATERIAL



         Promotion for
         paper company
         Target audience:
         20...
PRINTED
PROMOTIONAL
       MATERIAL



         Promotion for
         paper company
         Target audience:
         20...
PRINTED
PROMOTIONAL
       MATERIAL



         Promotion for
         paper company
         Target audience:
         20...
PRINTED
PROMOTIONAL
       MATERIAL



         Promotion for
         paper company
         Target audience:
         20...
PRINTED
PROMOTIONAL
       MATERIAL



         Promotion for
         paper company
         Target audience:
         20...
PRINTED
PROMOTIONAL
       MATERIAL



         Promotion for
         paper company
         Target audience:
         20...
PRINTED
PROMOTIONAL
       MATERIAL



         Promotion for
         paper company
         Target audience:
         20...
PRINTED
PROMOTIONAL
       MATERIAL



         Promotion for
         paper company
         Target audience:
         20...
PRINTED
PROMOTIONAL
       MATERIAL



         Promotion for
         paper company
         Target audience:
         20...
PRINTED
      PROMOTIONAL
             MATERIAL




Pharmaceutical
company
brochure cover
PRINTED
PROMOTIONAL
       MATERIAL
        Direct Mail
        Campaign
PRINTED
PROMOTIONAL
       MATERIAL
        Direct Mail
        Campaign
PRINTED
PROMOTIONAL
       MATERIAL
        Direct Mail
        Campaign
PRINTED
PROMOTIONAL
       MATERIAL
        Direct Mail
        Campaign
PRINTED
PROMOTIONAL
       MATERIAL
        Direct Mail
        Campaign
PRINTED
            PROMOTIONAL
                   MATERIAL



Promotion for
paper company
Target audience:
Designers of
a...
PRINTED
            PROMOTIONAL
                   MATERIAL



Promotion for
paper company
Target audience:
Designers of
a...
PRINTED
            PROMOTIONAL
                   MATERIAL



Promotion for
paper company
Target audience:
Designers of
a...
PRINTED
            PROMOTIONAL
                   MATERIAL



Promotion for
paper company
Target audience:
Designers of
a...
PRINTED
            PROMOTIONAL
                   MATERIAL



Promotion for
paper company
Target audience:
Designers of
a...
PRINTED
            PROMOTIONAL
                   MATERIAL



Promotion for
paper company
Target audience:
Designers of
a...
PRINTED
            PROMOTIONAL
                   MATERIAL



Promotion for
paper company
Target audience:
Designers of
a...
PRINTED
            PROMOTIONAL
                   MATERIAL



Promotion for
paper company
Target audience:
Designers of
a...
PRINTED
            PROMOTIONAL
                   MATERIAL



Promotion for
paper company
Target audience:
Designers of
a...
PRINTED
            PROMOTIONAL
                   MATERIAL



Promotion for
paper company
Target audience:
Designers of
a...
PRINTED
            PROMOTIONAL
                   MATERIAL



Promotion for
paper company
Target audience:
Designers of
a...
PRINTED
            PROMOTIONAL
                   MATERIAL



Promotion for
paper company
Target audience:
Designers of
a...
PRINTED
            PROMOTIONAL
                   MATERIAL



Promotion for
paper company
Target audience:
Designers of
a...
PRINTED
PROMOTIONAL
       MATERIAL



           Pharmaceutical
           promotional
           material for
          ...
PRINTED
PROMOTIONAL
       MATERIAL



           Pharmaceutical
           promotional
           material for
          ...
PRINTED
PROMOTIONAL
       MATERIAL



           Pharmaceutical
           promotional
           material for
          ...
PRINTED
PROMOTIONAL
       MATERIAL




      Direct Mail promotion
      for a research product
INTERNET     Quick
             information or
  EXPOSURE   entertainment?
INTERNET          Quick
                  information or
  EXPOSURE        entertainment?




 IT network,
 administration...
INTERNET
  EXPOSURE
             Loudspeaker
             development
             company
INTERNET
  EXPOSURE


Public Relations
company
INTERNET
  EXPOSURE
             Marketing
             and promotional
             company
INTERNET
  EXPOSURE
Software
development
company
INTERNET
  EXPOSURE
             Marketing
             strategy
             company
Getting on
      the soapbox



ADVERTISING
4 page ad insert
  for a paper company




             Getting on
             the soapbox



ADVERTISING
For floor polish
chemistry          ADVERTISING
Pharmaceutical.
   Post surgery
   bruise reduction




ADVERTISING
Martin guitar
ad proposal
Option 1




                ADVERTISING
Martin guitar
ad proposal
Option 2




                ADVERTISING
Martin guitar
ad proposal
Option 3




                ADVERTISING
Ad series for targeted
marketing company



ADVERTISING
Wi l l i a m M i l n a z i k
                          w w w. a x i s v i s u a l . c o m
                          billm@...
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Axis - What is Design

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This presentation goes through the questions of what is design and marketing and how do the relate? It discusses how creativity is used for business promotion, what areas of business can benefit from design creativity and how different businesses utilize creative marketing. Lastly it ends with some AXIS visual samples.

Published in: Design, Business
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  • AXIS visual
  • 2)
    WHAT
    What is Design?

    Graphic design creates a visual "package" for a company, product or service and is intended to motivate the potential customer to act (usually buy)


    To Do - Add photos
  • 2)
    WHAT
    What is Design?

    Graphic design creates a visual "package" for a company, product or service and is intended to motivate the potential customer to act (usually buy)


    To Do - Add photos
  • 2)
    WHAT
    What is Design?

    Graphic design creates a visual "package" for a company, product or service and is intended to motivate the potential customer to act (usually buy)


    To Do - Add photos
  • 2)
    WHAT
    What is Design?

    Graphic design creates a visual "package" for a company, product or service and is intended to motivate the potential customer to act (usually buy)


    To Do - Add photos
  • 2)
    WHAT
    What is Design?

    Graphic design creates a visual "package" for a company, product or service and is intended to motivate the potential customer to act (usually buy)


    To Do - Add photos
  • 2)
    WHAT
    What is Design?

    Graphic design creates a visual "package" for a company, product or service and is intended to motivate the potential customer to act (usually buy)


    To Do - Add photos
  • 2)
    WHAT
    What is Design?

    Graphic design creates a visual "package" for a company, product or service and is intended to motivate the potential customer to act (usually buy)


    To Do - Add photos
  • 2)
    WHAT
    What is Design?

    Graphic design creates a visual "package" for a company, product or service and is intended to motivate the potential customer to act (usually buy)


    To Do - Add photos
  • 2)
    WHAT
    What is Design?

    Graphic design creates a visual "package" for a company, product or service and is intended to motivate the potential customer to act (usually buy)


    To Do - Add photos
  • 2)
    WHAT
    What is Design?

    Graphic design creates a visual "package" for a company, product or service and is intended to motivate the potential customer to act (usually buy)


    To Do - Add photos
  • 2)
    WHAT
    What is Design?

    Graphic design creates a visual "package" for a company, product or service and is intended to motivate the potential customer to act (usually buy)


    To Do - Add photos
  • 2)
    WHAT
    What is Design?

    Graphic design creates a visual "package" for a company, product or service and is intended to motivate the potential customer to act (usually buy)


    To Do - Add photos
  • 2)
    WHAT
    What is Design?

    Graphic design creates a visual "package" for a company, product or service and is intended to motivate the potential customer to act (usually buy)


    To Do - Add photos
  • 3)
    WHY
    Why does it work?

    It Communicates
  • 3)
    WHY
    Why does it work?

    It Communicates
  • 3)
    WHY
    Why does it work?

    It Communicates
  • 4)
    WHY
    Why else does it work?

    It’s human nature. We Observe, we evaluate, we make choices.
  • 4)
    WHY
    Why else does it work?

    It’s human nature. We Observe, we evaluate, we make choices.
  • 4)
    WHY
    Why else does it work?

    It’s human nature. We Observe, we evaluate, we make choices.
  • 4)
    WHY
    Why else does it work?

    It’s human nature. We Observe, we evaluate, we make choices.
  • 4)
    WHY
    Why else does it work?

    It’s human nature. We Observe, we evaluate, we make choices.
  • 4)
    WHY
    Why else does it work?

    It’s human nature. We Observe, we evaluate, we make choices.
  • 4)
    WHY
    Why else does it work?

    It’s human nature. We Observe, we evaluate, we make choices.
  • 4)
    WHY
    Why else does it work?

    It’s human nature. We Observe, we evaluate, we make choices.
  • 4)
    WHY
    Why else does it work?

    It’s human nature. We Observe, we evaluate, we make choices.
  • 4)
    WHY
    Why else does it work?

    It’s human nature. We Observe, we evaluate, we make choices.
  • 4)
    WHY
    Why else does it work?

    It’s human nature. We Observe, we evaluate, we make choices.
  • 5) What
    What Languages do we use?

    Typography
    Color
    Photography
    Illustration
    Concept
    Symbolism
  • 5) What
    What Languages do we use?

    Typography
    Color
    Photography
    Illustration
    Concept
    Symbolism
  • 5) What
    What Languages do we use?

    Typography
    Color
    Photography
    Illustration
    Concept
    Symbolism
  • 5) What
    What Languages do we use?

    Typography
    Color
    Photography
    Illustration
    Concept
    Symbolism
  • 5) What
    What Languages do we use?

    Typography
    Color
    Photography
    Illustration
    Concept
    Symbolism
  • 5) What
    What Languages do we use?

    Typography
    Color
    Photography
    Illustration
    Concept
    Symbolism
  • 6) Where
    Where does design fit into business

    1 Cool Business Idea
    2) Build the Business
    3) Develop Prototype
    4) Acquire Funding
    5) Prefect the product
    6) Promote the product
    7) Sell the product
    8) Gain Capital
    9) Invest in product development
    10) Start again
  • 6) Where
    Where does design fit into business

    1 Cool Business Idea
    2) Build the Business
    3) Develop Prototype
    4) Acquire Funding
    5) Prefect the product
    6) Promote the product
    7) Sell the product
    8) Gain Capital
    9) Invest in product development
    10) Start again
  • 6) Where
    Where does design fit into business

    1 Cool Business Idea
    2) Build the Business
    3) Develop Prototype
    4) Acquire Funding
    5) Prefect the product
    6) Promote the product
    7) Sell the product
    8) Gain Capital
    9) Invest in product development
    10) Start again
  • 6) Where
    Where does design fit into business

    1 Cool Business Idea
    2) Build the Business
    3) Develop Prototype
    4) Acquire Funding
    5) Prefect the product
    6) Promote the product
    7) Sell the product
    8) Gain Capital
    9) Invest in product development
    10) Start again
  • 6) Where
    Where does design fit into business

    1 Cool Business Idea
    2) Build the Business
    3) Develop Prototype
    4) Acquire Funding
    5) Prefect the product
    6) Promote the product
    7) Sell the product
    8) Gain Capital
    9) Invest in product development
    10) Start again
  • 6) Where
    Where does design fit into business

    1 Cool Business Idea
    2) Build the Business
    3) Develop Prototype
    4) Acquire Funding
    5) Prefect the product
    6) Promote the product
    7) Sell the product
    8) Gain Capital
    9) Invest in product development
    10) Start again
  • 6) Where
    Where does design fit into business

    1 Cool Business Idea
    2) Build the Business
    3) Develop Prototype
    4) Acquire Funding
    5) Prefect the product
    6) Promote the product
    7) Sell the product
    8) Gain Capital
    9) Invest in product development
    10) Start again
  • 6) Where
    Where does design fit into business

    1 Cool Business Idea
    2) Build the Business
    3) Develop Prototype
    4) Acquire Funding
    5) Prefect the product
    6) Promote the product
    7) Sell the product
    8) Gain Capital
    9) Invest in product development
    10) Start again
  • 6) Where
    Where does design fit into business

    1 Cool Business Idea
    2) Build the Business
    3) Develop Prototype
    4) Acquire Funding
    5) Prefect the product
    6) Promote the product
    7) Sell the product
    8) Gain Capital
    9) Invest in product development
    10) Start again
  • 6) Where
    Where does design fit into business

    1 Cool Business Idea
    2) Build the Business
    3) Develop Prototype
    4) Acquire Funding
    5) Prefect the product
    6) Promote the product
    7) Sell the product
    8) Gain Capital
    9) Invest in product development
    10) Start again
  • 6) Where
    Where does design fit into business

    1 Cool Business Idea
    2) Build the Business
    3) Develop Prototype
    4) Acquire Funding
    5) Prefect the product
    6) Promote the product
    7) Sell the product
    8) Gain Capital
    9) Invest in product development
    10) Start again
  • 6) Where
    Where does design fit into business

    1 Cool Business Idea
    2) Build the Business
    3) Develop Prototype
    4) Acquire Funding
    5) Prefect the product
    6) Promote the product
    7) Sell the product
    8) Gain Capital
    9) Invest in product development
    10) Start again
  • 6) Where
    Where does design fit into business

    1 Cool Business Idea
    2) Build the Business
    3) Develop Prototype
    4) Acquire Funding
    5) Prefect the product
    6) Promote the product
    7) Sell the product
    8) Gain Capital
    9) Invest in product development
    10) Start again
  • 6) Where
    Where does design fit into business

    1 Cool Business Idea
    2) Build the Business
    3) Develop Prototype
    4) Acquire Funding
    5) Prefect the product
    6) Promote the product
    7) Sell the product
    8) Gain Capital
    9) Invest in product development
    10) Start again
  • 6) Where
    Where does design fit into business

    1 Cool Business Idea
    2) Build the Business
    3) Develop Prototype
    4) Acquire Funding
    5) Prefect the product
    6) Promote the product
    7) Sell the product
    8) Gain Capital
    9) Invest in product development
    10) Start again
  • 6) Where
    Where does design fit into business

    1 Cool Business Idea
    2) Build the Business
    3) Develop Prototype
    4) Acquire Funding
    5) Prefect the product
    6) Promote the product
    7) Sell the product
    8) Gain Capital
    9) Invest in product development
    10) Start again
  • 6) Where
    Where does design fit into business

    1 Cool Business Idea
    2) Build the Business
    3) Develop Prototype
    4) Acquire Funding
    5) Prefect the product
    6) Promote the product
    7) Sell the product
    8) Gain Capital
    9) Invest in product development
    10) Start again
  • 9)
    What makes it fun
    • The opportunity to solve a problem
    • Developing a completely new answer.
    • Helping other companies
    • Making something beautiful
    • Experimentation
    • Learning
    • 2+2 doesn't always equal 4
    • Positive Feedback
  • 9)
    What makes it fun
    • The opportunity to solve a problem
    • Developing a completely new answer.
    • Helping other companies
    • Making something beautiful
    • Experimentation
    • Learning
    • 2+2 doesn't always equal 4
    • Positive Feedback
  • 9)
    What makes it fun
    • The opportunity to solve a problem
    • Developing a completely new answer.
    • Helping other companies
    • Making something beautiful
    • Experimentation
    • Learning
    • 2+2 doesn't always equal 4
    • Positive Feedback
  • 10)
    How is Design Done

    1 Learn about the client and their product (ask "why.")
    2 Think (Analytical and Emotional)
    3 Think again
    4 Sketch... a lot!
    5 Edit sketches down to 3-5 best
    6 Evaluate & modify (always)
    7 Polish ideas
    8 Deliver to client
    9 Revise (But keep your integrity)
    10 Client approval
    11 Final production (Know how it is being produced
    12 Sit back, have a beer and bask in your own brilliance
  • 10)
    How is Design Done

    1 Learn about the client and their product (ask "why.")
    2 Think (Analytical and Emotional)
    3 Think again
    4 Sketch... a lot!
    5 Edit sketches down to 3-5 best
    6 Evaluate & modify (always)
    7 Polish ideas
    8 Deliver to client
    9 Revise (But keep your integrity)
    10 Client approval
    11 Final production (Know how it is being produced
    12 Sit back, have a beer and bask in your own brilliance
  • 10)
    How is Design Done

    1 Learn about the client and their product (ask "why.")
    2 Think (Analytical and Emotional)
    3 Think again
    4 Sketch... a lot!
    5 Edit sketches down to 3-5 best
    6 Evaluate & modify (always)
    7 Polish ideas
    8 Deliver to client
    9 Revise (But keep your integrity)
    10 Client approval
    11 Final production (Know how it is being produced
    12 Sit back, have a beer and bask in your own brilliance
  • 10)
    How is Design Done

    1 Learn about the client and their product (ask "why.")
    2 Think (Analytical and Emotional)
    3 Think again
    4 Sketch... a lot!
    5 Edit sketches down to 3-5 best
    6 Evaluate & modify (always)
    7 Polish ideas
    8 Deliver to client
    9 Revise (But keep your integrity)
    10 Client approval
    11 Final production (Know how it is being produced
    12 Sit back, have a beer and bask in your own brilliance
  • 10)
    How is Design Done

    1 Learn about the client and their product (ask "why.")
    2 Think (Analytical and Emotional)
    3 Think again
    4 Sketch... a lot!
    5 Edit sketches down to 3-5 best
    6 Evaluate & modify (always)
    7 Polish ideas
    8 Deliver to client
    9 Revise (But keep your integrity)
    10 Client approval
    11 Final production (Know how it is being produced
    12 Sit back, have a beer and bask in your own brilliance
  • 10)
    How is Design Done

    1 Learn about the client and their product (ask "why.")
    2 Think (Analytical and Emotional)
    3 Think again
    4 Sketch... a lot!
    5 Edit sketches down to 3-5 best
    6 Evaluate & modify (always)
    7 Polish ideas
    8 Deliver to client
    9 Revise (But keep your integrity)
    10 Client approval
    11 Final production (Know how it is being produced
    12 Sit back, have a beer and bask in your own brilliance
  • 10)
    How is Design Done

    1 Learn about the client and their product (ask "why.")
    2 Think (Analytical and Emotional)
    3 Think again
    4 Sketch... a lot!
    5 Edit sketches down to 3-5 best
    6 Evaluate & modify (always)
    7 Polish ideas
    8 Deliver to client
    9 Revise (But keep your integrity)
    10 Client approval
    11 Final production (Know how it is being produced
    12 Sit back, have a beer and bask in your own brilliance
  • 10)
    How is Design Done

    1 Learn about the client and their product (ask "why.")
    2 Think (Analytical and Emotional)
    3 Think again
    4 Sketch... a lot!
    5 Edit sketches down to 3-5 best
    6 Evaluate & modify (always)
    7 Polish ideas
    8 Deliver to client
    9 Revise (But keep your integrity)
    10 Client approval
    11 Final production (Know how it is being produced
    12 Sit back, have a beer and bask in your own brilliance
  • 10)
    How is Design Done

    1 Learn about the client and their product (ask "why.")
    2 Think (Analytical and Emotional)
    3 Think again
    4 Sketch... a lot!
    5 Edit sketches down to 3-5 best
    6 Evaluate & modify (always)
    7 Polish ideas
    8 Deliver to client
    9 Revise (But keep your integrity)
    10 Client approval
    11 Final production (Know how it is being produced
    12 Sit back, have a beer and bask in your own brilliance
  • 10)
    How is Design Done

    1 Learn about the client and their product (ask "why.")
    2 Think (Analytical and Emotional)
    3 Think again
    4 Sketch... a lot!
    5 Edit sketches down to 3-5 best
    6 Evaluate & modify (always)
    7 Polish ideas
    8 Deliver to client
    9 Revise (But keep your integrity)
    10 Client approval
    11 Final production (Know how it is being produced
    12 Sit back, have a beer and bask in your own brilliance
  • 10)
    How is Design Done

    1 Learn about the client and their product (ask "why.")
    2 Think (Analytical and Emotional)
    3 Think again
    4 Sketch... a lot!
    5 Edit sketches down to 3-5 best
    6 Evaluate & modify (always)
    7 Polish ideas
    8 Deliver to client
    9 Revise (But keep your integrity)
    10 Client approval
    11 Final production (Know how it is being produced
    12 Sit back, have a beer and bask in your own brilliance
  • 10)
    How is Design Done

    1 Learn about the client and their product (ask "why.")
    2 Think (Analytical and Emotional)
    3 Think again
    4 Sketch... a lot!
    5 Edit sketches down to 3-5 best
    6 Evaluate & modify (always)
    7 Polish ideas
    8 Deliver to client
    9 Revise (But keep your integrity)
    10 Client approval
    11 Final production (Know how it is being produced
    12 Sit back, have a beer and bask in your own brilliance
  • 10)
    How is Design Done

    1 Learn about the client and their product (ask "why.")
    2 Think (Analytical and Emotional)
    3 Think again
    4 Sketch... a lot!
    5 Edit sketches down to 3-5 best
    6 Evaluate & modify (always)
    7 Polish ideas
    8 Deliver to client
    9 Revise (But keep your integrity)
    10 Client approval
    11 Final production (Know how it is being produced
    12 Sit back, have a beer and bask in your own brilliance
  • 7) What
    What can be designed?

    Corporate Identity
    Printed Promotional Materials
    Advertising
    Product Design
    TV Experiences
    Web Exposure
    Illustrations
    Display Design
    Store Interiors
    Software Interface
  • 7) What
    What can be designed?

    Corporate Identity
    Printed Promotional Materials
    Advertising
    Product Design
    TV Experiences
    Web Exposure
    Illustrations
    Display Design
    Store Interiors
    Software Interface
  • 7) What
    What can be designed?

    Corporate Identity
    Printed Promotional Materials
    Advertising
    Product Design
    TV Experiences
    Web Exposure
    Illustrations
    Display Design
    Store Interiors
    Software Interface
  • 7) What
    What can be designed?

    Corporate Identity
    Printed Promotional Materials
    Advertising
    Product Design
    TV Experiences
    Web Exposure
    Illustrations
    Display Design
    Store Interiors
    Software Interface
  • 7) What
    What can be designed?

    Corporate Identity
    Printed Promotional Materials
    Advertising
    Product Design
    TV Experiences
    Web Exposure
    Illustrations
    Display Design
    Store Interiors
    Software Interface
  • 7) What
    What can be designed?

    Corporate Identity
    Printed Promotional Materials
    Advertising
    Product Design
    TV Experiences
    Web Exposure
    Illustrations
    Display Design
    Store Interiors
    Software Interface
  • 7) What
    What can be designed?

    Corporate Identity
    Printed Promotional Materials
    Advertising
    Product Design
    TV Experiences
    Web Exposure
    Illustrations
    Display Design
    Store Interiors
    Software Interface
  • 7) What
    What can be designed?

    Corporate Identity
    Printed Promotional Materials
    Advertising
    Product Design
    TV Experiences
    Web Exposure
    Illustrations
    Display Design
    Store Interiors
    Software Interface
  • 7) What
    What can be designed?

    Corporate Identity
    Printed Promotional Materials
    Advertising
    Product Design
    TV Experiences
    Web Exposure
    Illustrations
    Display Design
    Store Interiors
    Software Interface
  • 7) What
    What can be designed?

    Corporate Identity
    Printed Promotional Materials
    Advertising
    Product Design
    TV Experiences
    Web Exposure
    Illustrations
    Display Design
    Store Interiors
    Software Interface
  • 7) What
    What can be designed?

    Corporate Identity
    Printed Promotional Materials
    Advertising
    Product Design
    TV Experiences
    Web Exposure
    Illustrations
    Display Design
    Store Interiors
    Software Interface
  • 13) Identity

    A companies first impression

    Acute Strategy
  • 15)

    Revolutionary Health Services
  • 17)

    Ternary
  • 19)

    Paradise Resort
  • 21)

    San Diego Rescue Mission
  • 21)

    San Diego Rescue Mission
  • 22)

    Impact
  • 24)

    Cigar
  • 25)

    Promotional Material

    Art of Beer
  • 26)

    Impact Material
  • 26)

    Impact Material
  • 26)

    Impact Material
  • 27)

    Ternary material
  • 28)

    ISI brochures
  • 28)

    ISI brochures
  • 28)

    ISI brochures
  • 28)

    ISI brochures
  • 28)

    ISI brochures
  • 28)

    ISI brochures
  • 28)

    ISI brochures
  • 28)

    ISI brochures
  • 29)

    Paper Promo - voices
  • 29)

    Paper Promo - voices
  • 29)

    Paper Promo - voices
  • 29)

    Paper Promo - voices
  • 29)

    Paper Promo - voices
  • 29)

    Paper Promo - voices
  • 29)

    Paper Promo - voices
  • 29)

    Paper Promo - voices
  • 29)

    Paper Promo - voices
  • 29)

    Paper Promo - voices
  • 29)

    Paper Promo - voices
  • 30)

    Pharma brochure
  • 31)

    UI Promo
  • 31)

    UI Promo
  • 32)

    Paper Promo - annuals
  • 32)

    Paper Promo - annuals
  • 32)

    Paper Promo - annuals
  • 32)

    Paper Promo - annuals
  • 32)

    Paper Promo - annuals
  • 32)

    Paper Promo - annuals
  • 32)

    Paper Promo - annuals
  • 33)

    CME material
  • 34)

    ISI direct mail
  • 35)

    Web Work

    Fort Hill
  • 36)

    Impact
  • 37)

    SSG
  • 38)

    White Tiger
  • 39)

    Ternary
  • 40)

    Stratos
  • Axis - What is Design

    1. 1. w w w. a x i s v i s u a l . c o m Note: For use in SlideShare we had to eliminate all the animations that made the presentation a little more fun. But you’ll get the idea.
    2. 2. What is Marketing? WHAT?
    3. 3. Marketing is the strategy and the tactical implementation that inspires people to What is Marketing? think in a new WHAT? way about a product, service or company.* *usually that they want or need it.
    4. 4. What is Graphic Design? WHAT?
    5. 5. Graphic Design creates a visual "package" for a company, product or service and What is Graphic Design? is intended to motivate WHAT? the potential customer to respond*. *usually to buy something
    6. 6. HOW? How Do Marketing and Graphic Design Relate?
    7. 7. Closely! Simply, in a linear work flow marketing is done first with research and strategic development. HOW? How Do Marketing and That information is then passed on to Graphic Design Relate? the design professionals where a verbal strategy is translated into a visual message.
    8. 8. Closely! Simply, in a linear work flow marketing is done first with research and strategic development. HOW? How Do Marketing and That information is then passed on to Graphic Design Relate? the design professionals where a verbal strategy is translated into a visual message.
    9. 9. Closely! Simply, in a linear work flow marketing is done first with research and strategic development. HOW? How Do Marketing and That information is then passed on to Graphic Design Relate? the design professionals where a verbal strategy is translated into a visual message.
    10. 10. Closely! Simply, in a linear work flow marketing is done first with research and strategic development. HOW? How Do Marketing and That information is then passed on to Graphic Design Relate? the design professionals where a verbal strategy is translated into a visual message.
    11. 11. WHY? Why do they work?
    12. 12. WHY? Why do they work?
    13. 13. WHY? Why do they work?
    14. 14. WHY? Why do they work?
    15. 15. WHY? Why else do they work?
    16. 16. WHY? Why else do they work?
    17. 17. WHY? Why else do they work?
    18. 18. WHY? Why else do they work?
    19. 19. WHY? Why else do they work?
    20. 20. WHY? Why else do they work? It’s human nature. We observe, we evaluate, we make choices.
    21. 21. What visual languages does design use? WHAT?
    22. 22. What visual languages does design use? WHAT?
    23. 23. What visual languages does design use? WHAT?
    24. 24. What visual languages does design use? WHAT?
    25. 25. What visual languages does design use? WHAT?
    26. 26. What visual languages does design use? WHAT?
    27. 27. What visual languages does design use? WHAT?
    28. 28. WHERE? Where does design fit into business?
    29. 29. WHERE? Where does design fit into business?
    30. 30. WHERE? Where does design fit into business?
    31. 31. RISK Does effective design require risk?
    32. 32. There is risk in trying to stand apart from the crowd... But there is a greater risk in getting lost in it. RISK Does effective design require risk?
    33. 33. All companies want results for their marketing – RE SU LTS + RISK & COST
    34. 34. All companies want results + for their marketing CREATIVE RISK – But what about Cost & Creative Risk? RE SU – LTS + – + COST RISK & COST
    35. 35. Companies using defensive + marketing strategies CREATIVE RISK – • Protecting existing customer base • Higher cost / higher mktg. volume RE SU – • Lower creativity LTS + – + COST • fear of upsetting existing audience RISK & COST
    36. 36. Companies using offensive + marketing strategies CREATIVE RISK – • Obtaining new customer base • Lower budget / lower mktg. volume RE SU – • Higher creativity needed to be noticed LTS + – + COST RISK & COST
    37. 37. RISK Can you take too great a creative risk in marketing?
    38. 38. Sales RISK Conservative Creative YES! Can you take too great a creative risk in marketing?
    39. 39. Every company has a marketing sweet spot Sales RISK Conservative Creative YES! Can you take too great a creative risk in marketing?
    40. 40. Every company has a marketing sweet spot Sales RISK Conservative Creative YES! Can you take too great a creative risk in marketing?
    41. 41. Every company has a marketing sweet spot Sales RISK Conservative Creative YES! Can you take too great a creative risk in marketing?
    42. 42. However, Few companies Every company has a make an error on this side. marketing sweet spot Sales RISK Conservative Creative YES! Can you take too great a creative risk in marketing?
    43. 43. FUN ... Should marketing be “fun?”
    44. 44. Fun entertains and holds our attention. This time can be used to deliver a message and an emotional connection about your business or product. FUN ... Should marketing be “fun?”
    45. 45. Fun entertains and holds our attention. This time can be used to deliver a message and an emotional connection about your business or product. HOWEVER, the amount of “fun” needs to be in line with the subject of the material. Promoting cancer drug therapy is very different from promoting a local night club. So, to answer the question “Should it be fun?” YES, but... FUN ... Should marketing be “fun?”
    46. 46. HOW? How are Projects developed?
    47. 47. HOW? How are Projects developed? 1 Learn about the client, product and the competition 2 Think (Analytical and Emotional) 3 Think again 4 Sketch... a lot! 5 Edit sketches down the best 6 Evaluate & modify (always) 7 Polish ideas 8 Deliver to client Not necessarily 9 Revise (But keep the integrity) a “one-step” process here. 10 Client approval 11 Final production 12 Evaluate (or sit back and enjoy the results)
    48. 48. What can be designed? WHAT?
    49. 49. Corporate Identity Printed Promotional Materials Advertising (Print or web) Product Design TV Experiences Web Exposure Illustrations / Diagrams Display Design Store Interiors ANYTHING Software Interface What can be designed? WHAT?
    50. 50. WORK SAMPLES
    51. 51. CORPORATE A company’s first impression IDENTITY
    52. 52. Marketing Strategy CORPORATE A company’s first impression IDENTITY
    53. 53. Medical Services CORPORATE IDENTITY
    54. 54. Software & Web based applications CORPORATE IDENTITY
    55. 55. Golf Resort CORPORATE IDENTITY
    56. 56. Homeless shelter CORPORATE IDENTITY
    57. 57. Homeless shelter CORPORATE IDENTITY
    58. 58. Homeless shelter CORPORATE IDENTITY
    59. 59. Loud speaker manufacturer CORPORATE IDENTITY
    60. 60. Specialty Food Store CORPORATE IDENTITY
    61. 61. Specialty Food Store CORPORATE IDENTITY
    62. 62. Cigar company CORPORATE IDENTITY
    63. 63. PRINTED PROMOTIONAL MATERIAL Introduction or Staying Visible
    64. 64. PRINTED PROMOTIONAL MATERIAL Introduction or Staying Visible Event poster for Art Director’s Club of Philadelphia
    65. 65. PRINTED PROMOTIONAL MATERIAL Trade show materials
    66. 66. PRINTED PROMOTIONAL MATERIAL Trade show materials
    67. 67. PRINTED PROMOTIONAL MATERIAL Trade show materials
    68. 68. PRINTED PROMOTIONAL MATERIAL Trade show materials
    69. 69. PRINTED PROMOTIONAL MATERIAL Trade show materials
    70. 70. PRINTED PROMOTIONAL MATERIAL Trade show materials
    71. 71. PRINTED PROMOTIONAL MATERIAL Marketing Materials for Software Company
    72. 72. PRINTED PROMOTIONAL MATERIAL Marketing Materials for Software Company
    73. 73. PRINTED PROMOTIONAL MATERIAL Brochure Designs
    74. 74. PRINTED PROMOTIONAL MATERIAL Brochure Designs
    75. 75. PRINTED PROMOTIONAL MATERIAL Brochure Designs
    76. 76. PRINTED PROMOTIONAL MATERIAL Brochure Designs
    77. 77. PRINTED PROMOTIONAL MATERIAL Brochure Designs
    78. 78. PRINTED PROMOTIONAL MATERIAL Brochure Designs
    79. 79. PRINTED PROMOTIONAL MATERIAL Brochure Designs
    80. 80. PRINTED PROMOTIONAL MATERIAL Brochure Designs
    81. 81. PRINTED PROMOTIONAL MATERIAL Brochure Designs
    82. 82. PRINTED PROMOTIONAL MATERIAL Promotion for paper company Target audience: 20-28 year old graphic designers
    83. 83. PRINTED PROMOTIONAL MATERIAL Promotion for paper company Target audience: 20-28 year old graphic designers
    84. 84. PRINTED PROMOTIONAL MATERIAL Promotion for paper company Target audience: 20-28 year old graphic designers
    85. 85. PRINTED PROMOTIONAL MATERIAL Promotion for paper company Target audience: 20-28 year old graphic designers
    86. 86. PRINTED PROMOTIONAL MATERIAL Promotion for paper company Target audience: 20-28 year old graphic designers
    87. 87. PRINTED PROMOTIONAL MATERIAL Promotion for paper company Target audience: 20-28 year old graphic designers
    88. 88. PRINTED PROMOTIONAL MATERIAL Promotion for paper company Target audience: 20-28 year old graphic designers
    89. 89. PRINTED PROMOTIONAL MATERIAL Promotion for paper company Target audience: 20-28 year old graphic designers
    90. 90. PRINTED PROMOTIONAL MATERIAL Promotion for paper company Target audience: 20-28 year old graphic designers
    91. 91. PRINTED PROMOTIONAL MATERIAL Promotion for paper company Target audience: 20-28 year old graphic designers
    92. 92. PRINTED PROMOTIONAL MATERIAL Promotion for paper company Target audience: 20-28 year old graphic designers
    93. 93. PRINTED PROMOTIONAL MATERIAL Pharmaceutical company brochure cover
    94. 94. PRINTED PROMOTIONAL MATERIAL Direct Mail Campaign
    95. 95. PRINTED PROMOTIONAL MATERIAL Direct Mail Campaign
    96. 96. PRINTED PROMOTIONAL MATERIAL Direct Mail Campaign
    97. 97. PRINTED PROMOTIONAL MATERIAL Direct Mail Campaign
    98. 98. PRINTED PROMOTIONAL MATERIAL Direct Mail Campaign
    99. 99. PRINTED PROMOTIONAL MATERIAL Promotion for paper company Target audience: Designers of annual reports
    100. 100. PRINTED PROMOTIONAL MATERIAL Promotion for paper company Target audience: Designers of annual reports
    101. 101. PRINTED PROMOTIONAL MATERIAL Promotion for paper company Target audience: Designers of annual reports
    102. 102. PRINTED PROMOTIONAL MATERIAL Promotion for paper company Target audience: Designers of annual reports
    103. 103. PRINTED PROMOTIONAL MATERIAL Promotion for paper company Target audience: Designers of annual reports
    104. 104. PRINTED PROMOTIONAL MATERIAL Promotion for paper company Target audience: Designers of annual reports
    105. 105. PRINTED PROMOTIONAL MATERIAL Promotion for paper company Target audience: Designers of annual reports
    106. 106. PRINTED PROMOTIONAL MATERIAL Promotion for paper company Target audience: Designers of annual reports
    107. 107. PRINTED PROMOTIONAL MATERIAL Promotion for paper company Target audience: Designers of annual reports
    108. 108. PRINTED PROMOTIONAL MATERIAL Promotion for paper company Target audience: Designers of annual reports
    109. 109. PRINTED PROMOTIONAL MATERIAL Promotion for paper company Target audience: Designers of annual reports
    110. 110. PRINTED PROMOTIONAL MATERIAL Promotion for paper company Target audience: Designers of annual reports
    111. 111. PRINTED PROMOTIONAL MATERIAL Promotion for paper company Target audience: Designers of annual reports
    112. 112. PRINTED PROMOTIONAL MATERIAL Pharmaceutical promotional material for MS drug
    113. 113. PRINTED PROMOTIONAL MATERIAL Pharmaceutical promotional material for MS drug
    114. 114. PRINTED PROMOTIONAL MATERIAL Pharmaceutical promotional material for MS drug
    115. 115. PRINTED PROMOTIONAL MATERIAL Direct Mail promotion for a research product
    116. 116. INTERNET Quick information or EXPOSURE entertainment?
    117. 117. INTERNET Quick information or EXPOSURE entertainment? IT network, administration and strategy company
    118. 118. INTERNET EXPOSURE Loudspeaker development company
    119. 119. INTERNET EXPOSURE Public Relations company
    120. 120. INTERNET EXPOSURE Marketing and promotional company
    121. 121. INTERNET EXPOSURE Software development company
    122. 122. INTERNET EXPOSURE Marketing strategy company
    123. 123. Getting on the soapbox ADVERTISING
    124. 124. 4 page ad insert for a paper company Getting on the soapbox ADVERTISING
    125. 125. For floor polish chemistry ADVERTISING
    126. 126. Pharmaceutical. Post surgery bruise reduction ADVERTISING
    127. 127. Martin guitar ad proposal Option 1 ADVERTISING
    128. 128. Martin guitar ad proposal Option 2 ADVERTISING
    129. 129. Martin guitar ad proposal Option 3 ADVERTISING
    130. 130. Ad series for targeted marketing company ADVERTISING
    131. 131. Wi l l i a m M i l n a z i k w w w. a x i s v i s u a l . c o m billm@axisvisual.com Please feel free to contact for your design and marketing needs
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