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Axis - What is Design

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This presentation goes through the questions of what is design and marketing and how do the relate? It discusses how creativity is used for business promotion, what areas of business can benefit from …

This presentation goes through the questions of what is design and marketing and how do the relate? It discusses how creativity is used for business promotion, what areas of business can benefit from design creativity and how different businesses utilize creative marketing. Lastly it ends with some AXIS visual samples.

Published in: Design, Business
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  • AXIS visual
  • 2)
    WHAT
    What is Design?

    Graphic design creates a visual "package" for a company, product or service and is intended to motivate the potential customer to act (usually buy)


    To Do - Add photos
  • 2)
    WHAT
    What is Design?

    Graphic design creates a visual "package" for a company, product or service and is intended to motivate the potential customer to act (usually buy)


    To Do - Add photos
  • 2)
    WHAT
    What is Design?

    Graphic design creates a visual "package" for a company, product or service and is intended to motivate the potential customer to act (usually buy)


    To Do - Add photos
  • 2)
    WHAT
    What is Design?

    Graphic design creates a visual "package" for a company, product or service and is intended to motivate the potential customer to act (usually buy)


    To Do - Add photos
  • 2)
    WHAT
    What is Design?

    Graphic design creates a visual "package" for a company, product or service and is intended to motivate the potential customer to act (usually buy)


    To Do - Add photos
  • 2)
    WHAT
    What is Design?

    Graphic design creates a visual "package" for a company, product or service and is intended to motivate the potential customer to act (usually buy)


    To Do - Add photos
  • 2)
    WHAT
    What is Design?

    Graphic design creates a visual "package" for a company, product or service and is intended to motivate the potential customer to act (usually buy)


    To Do - Add photos
  • 2)
    WHAT
    What is Design?

    Graphic design creates a visual "package" for a company, product or service and is intended to motivate the potential customer to act (usually buy)


    To Do - Add photos
  • 2)
    WHAT
    What is Design?

    Graphic design creates a visual "package" for a company, product or service and is intended to motivate the potential customer to act (usually buy)


    To Do - Add photos
  • 2)
    WHAT
    What is Design?

    Graphic design creates a visual "package" for a company, product or service and is intended to motivate the potential customer to act (usually buy)


    To Do - Add photos
  • 2)
    WHAT
    What is Design?

    Graphic design creates a visual "package" for a company, product or service and is intended to motivate the potential customer to act (usually buy)


    To Do - Add photos
  • 2)
    WHAT
    What is Design?

    Graphic design creates a visual "package" for a company, product or service and is intended to motivate the potential customer to act (usually buy)


    To Do - Add photos
  • 2)
    WHAT
    What is Design?

    Graphic design creates a visual "package" for a company, product or service and is intended to motivate the potential customer to act (usually buy)


    To Do - Add photos
  • 3)
    WHY
    Why does it work?

    It Communicates
  • 3)
    WHY
    Why does it work?

    It Communicates
  • 3)
    WHY
    Why does it work?

    It Communicates
  • 4)
    WHY
    Why else does it work?

    It’s human nature. We Observe, we evaluate, we make choices.
  • 4)
    WHY
    Why else does it work?

    It’s human nature. We Observe, we evaluate, we make choices.
  • 4)
    WHY
    Why else does it work?

    It’s human nature. We Observe, we evaluate, we make choices.
  • 4)
    WHY
    Why else does it work?

    It’s human nature. We Observe, we evaluate, we make choices.
  • 4)
    WHY
    Why else does it work?

    It’s human nature. We Observe, we evaluate, we make choices.
  • 4)
    WHY
    Why else does it work?

    It’s human nature. We Observe, we evaluate, we make choices.
  • 4)
    WHY
    Why else does it work?

    It’s human nature. We Observe, we evaluate, we make choices.
  • 4)
    WHY
    Why else does it work?

    It’s human nature. We Observe, we evaluate, we make choices.
  • 4)
    WHY
    Why else does it work?

    It’s human nature. We Observe, we evaluate, we make choices.
  • 4)
    WHY
    Why else does it work?

    It’s human nature. We Observe, we evaluate, we make choices.
  • 4)
    WHY
    Why else does it work?

    It’s human nature. We Observe, we evaluate, we make choices.
  • 5) What
    What Languages do we use?

    Typography
    Color
    Photography
    Illustration
    Concept
    Symbolism
  • 5) What
    What Languages do we use?

    Typography
    Color
    Photography
    Illustration
    Concept
    Symbolism
  • 5) What
    What Languages do we use?

    Typography
    Color
    Photography
    Illustration
    Concept
    Symbolism
  • 5) What
    What Languages do we use?

    Typography
    Color
    Photography
    Illustration
    Concept
    Symbolism
  • 5) What
    What Languages do we use?

    Typography
    Color
    Photography
    Illustration
    Concept
    Symbolism
  • 5) What
    What Languages do we use?

    Typography
    Color
    Photography
    Illustration
    Concept
    Symbolism
  • 6) Where
    Where does design fit into business

    1 Cool Business Idea
    2) Build the Business
    3) Develop Prototype
    4) Acquire Funding
    5) Prefect the product
    6) Promote the product
    7) Sell the product
    8) Gain Capital
    9) Invest in product development
    10) Start again
  • 6) Where
    Where does design fit into business

    1 Cool Business Idea
    2) Build the Business
    3) Develop Prototype
    4) Acquire Funding
    5) Prefect the product
    6) Promote the product
    7) Sell the product
    8) Gain Capital
    9) Invest in product development
    10) Start again
  • 6) Where
    Where does design fit into business

    1 Cool Business Idea
    2) Build the Business
    3) Develop Prototype
    4) Acquire Funding
    5) Prefect the product
    6) Promote the product
    7) Sell the product
    8) Gain Capital
    9) Invest in product development
    10) Start again
  • 6) Where
    Where does design fit into business

    1 Cool Business Idea
    2) Build the Business
    3) Develop Prototype
    4) Acquire Funding
    5) Prefect the product
    6) Promote the product
    7) Sell the product
    8) Gain Capital
    9) Invest in product development
    10) Start again
  • 6) Where
    Where does design fit into business

    1 Cool Business Idea
    2) Build the Business
    3) Develop Prototype
    4) Acquire Funding
    5) Prefect the product
    6) Promote the product
    7) Sell the product
    8) Gain Capital
    9) Invest in product development
    10) Start again
  • 6) Where
    Where does design fit into business

    1 Cool Business Idea
    2) Build the Business
    3) Develop Prototype
    4) Acquire Funding
    5) Prefect the product
    6) Promote the product
    7) Sell the product
    8) Gain Capital
    9) Invest in product development
    10) Start again
  • 6) Where
    Where does design fit into business

    1 Cool Business Idea
    2) Build the Business
    3) Develop Prototype
    4) Acquire Funding
    5) Prefect the product
    6) Promote the product
    7) Sell the product
    8) Gain Capital
    9) Invest in product development
    10) Start again
  • 6) Where
    Where does design fit into business

    1 Cool Business Idea
    2) Build the Business
    3) Develop Prototype
    4) Acquire Funding
    5) Prefect the product
    6) Promote the product
    7) Sell the product
    8) Gain Capital
    9) Invest in product development
    10) Start again
  • 6) Where
    Where does design fit into business

    1 Cool Business Idea
    2) Build the Business
    3) Develop Prototype
    4) Acquire Funding
    5) Prefect the product
    6) Promote the product
    7) Sell the product
    8) Gain Capital
    9) Invest in product development
    10) Start again
  • 6) Where
    Where does design fit into business

    1 Cool Business Idea
    2) Build the Business
    3) Develop Prototype
    4) Acquire Funding
    5) Prefect the product
    6) Promote the product
    7) Sell the product
    8) Gain Capital
    9) Invest in product development
    10) Start again
  • 6) Where
    Where does design fit into business

    1 Cool Business Idea
    2) Build the Business
    3) Develop Prototype
    4) Acquire Funding
    5) Prefect the product
    6) Promote the product
    7) Sell the product
    8) Gain Capital
    9) Invest in product development
    10) Start again
  • 6) Where
    Where does design fit into business

    1 Cool Business Idea
    2) Build the Business
    3) Develop Prototype
    4) Acquire Funding
    5) Prefect the product
    6) Promote the product
    7) Sell the product
    8) Gain Capital
    9) Invest in product development
    10) Start again
  • 6) Where
    Where does design fit into business

    1 Cool Business Idea
    2) Build the Business
    3) Develop Prototype
    4) Acquire Funding
    5) Prefect the product
    6) Promote the product
    7) Sell the product
    8) Gain Capital
    9) Invest in product development
    10) Start again
  • 6) Where
    Where does design fit into business

    1 Cool Business Idea
    2) Build the Business
    3) Develop Prototype
    4) Acquire Funding
    5) Prefect the product
    6) Promote the product
    7) Sell the product
    8) Gain Capital
    9) Invest in product development
    10) Start again
  • 6) Where
    Where does design fit into business

    1 Cool Business Idea
    2) Build the Business
    3) Develop Prototype
    4) Acquire Funding
    5) Prefect the product
    6) Promote the product
    7) Sell the product
    8) Gain Capital
    9) Invest in product development
    10) Start again
  • 6) Where
    Where does design fit into business

    1 Cool Business Idea
    2) Build the Business
    3) Develop Prototype
    4) Acquire Funding
    5) Prefect the product
    6) Promote the product
    7) Sell the product
    8) Gain Capital
    9) Invest in product development
    10) Start again
  • 6) Where
    Where does design fit into business

    1 Cool Business Idea
    2) Build the Business
    3) Develop Prototype
    4) Acquire Funding
    5) Prefect the product
    6) Promote the product
    7) Sell the product
    8) Gain Capital
    9) Invest in product development
    10) Start again
  • 9)
    What makes it fun
    • The opportunity to solve a problem
    • Developing a completely new answer.
    • Helping other companies
    • Making something beautiful
    • Experimentation
    • Learning
    • 2+2 doesn't always equal 4
    • Positive Feedback
  • 9)
    What makes it fun
    • The opportunity to solve a problem
    • Developing a completely new answer.
    • Helping other companies
    • Making something beautiful
    • Experimentation
    • Learning
    • 2+2 doesn't always equal 4
    • Positive Feedback
  • 9)
    What makes it fun
    • The opportunity to solve a problem
    • Developing a completely new answer.
    • Helping other companies
    • Making something beautiful
    • Experimentation
    • Learning
    • 2+2 doesn't always equal 4
    • Positive Feedback
  • 10)
    How is Design Done

    1 Learn about the client and their product (ask "why.")
    2 Think (Analytical and Emotional)
    3 Think again
    4 Sketch... a lot!
    5 Edit sketches down to 3-5 best
    6 Evaluate & modify (always)
    7 Polish ideas
    8 Deliver to client
    9 Revise (But keep your integrity)
    10 Client approval
    11 Final production (Know how it is being produced
    12 Sit back, have a beer and bask in your own brilliance
  • 10)
    How is Design Done

    1 Learn about the client and their product (ask "why.")
    2 Think (Analytical and Emotional)
    3 Think again
    4 Sketch... a lot!
    5 Edit sketches down to 3-5 best
    6 Evaluate & modify (always)
    7 Polish ideas
    8 Deliver to client
    9 Revise (But keep your integrity)
    10 Client approval
    11 Final production (Know how it is being produced
    12 Sit back, have a beer and bask in your own brilliance
  • 10)
    How is Design Done

    1 Learn about the client and their product (ask "why.")
    2 Think (Analytical and Emotional)
    3 Think again
    4 Sketch... a lot!
    5 Edit sketches down to 3-5 best
    6 Evaluate & modify (always)
    7 Polish ideas
    8 Deliver to client
    9 Revise (But keep your integrity)
    10 Client approval
    11 Final production (Know how it is being produced
    12 Sit back, have a beer and bask in your own brilliance
  • 10)
    How is Design Done

    1 Learn about the client and their product (ask "why.")
    2 Think (Analytical and Emotional)
    3 Think again
    4 Sketch... a lot!
    5 Edit sketches down to 3-5 best
    6 Evaluate & modify (always)
    7 Polish ideas
    8 Deliver to client
    9 Revise (But keep your integrity)
    10 Client approval
    11 Final production (Know how it is being produced
    12 Sit back, have a beer and bask in your own brilliance
  • 10)
    How is Design Done

    1 Learn about the client and their product (ask "why.")
    2 Think (Analytical and Emotional)
    3 Think again
    4 Sketch... a lot!
    5 Edit sketches down to 3-5 best
    6 Evaluate & modify (always)
    7 Polish ideas
    8 Deliver to client
    9 Revise (But keep your integrity)
    10 Client approval
    11 Final production (Know how it is being produced
    12 Sit back, have a beer and bask in your own brilliance
  • 10)
    How is Design Done

    1 Learn about the client and their product (ask "why.")
    2 Think (Analytical and Emotional)
    3 Think again
    4 Sketch... a lot!
    5 Edit sketches down to 3-5 best
    6 Evaluate & modify (always)
    7 Polish ideas
    8 Deliver to client
    9 Revise (But keep your integrity)
    10 Client approval
    11 Final production (Know how it is being produced
    12 Sit back, have a beer and bask in your own brilliance
  • 10)
    How is Design Done

    1 Learn about the client and their product (ask "why.")
    2 Think (Analytical and Emotional)
    3 Think again
    4 Sketch... a lot!
    5 Edit sketches down to 3-5 best
    6 Evaluate & modify (always)
    7 Polish ideas
    8 Deliver to client
    9 Revise (But keep your integrity)
    10 Client approval
    11 Final production (Know how it is being produced
    12 Sit back, have a beer and bask in your own brilliance
  • 10)
    How is Design Done

    1 Learn about the client and their product (ask "why.")
    2 Think (Analytical and Emotional)
    3 Think again
    4 Sketch... a lot!
    5 Edit sketches down to 3-5 best
    6 Evaluate & modify (always)
    7 Polish ideas
    8 Deliver to client
    9 Revise (But keep your integrity)
    10 Client approval
    11 Final production (Know how it is being produced
    12 Sit back, have a beer and bask in your own brilliance
  • 10)
    How is Design Done

    1 Learn about the client and their product (ask "why.")
    2 Think (Analytical and Emotional)
    3 Think again
    4 Sketch... a lot!
    5 Edit sketches down to 3-5 best
    6 Evaluate & modify (always)
    7 Polish ideas
    8 Deliver to client
    9 Revise (But keep your integrity)
    10 Client approval
    11 Final production (Know how it is being produced
    12 Sit back, have a beer and bask in your own brilliance
  • 10)
    How is Design Done

    1 Learn about the client and their product (ask "why.")
    2 Think (Analytical and Emotional)
    3 Think again
    4 Sketch... a lot!
    5 Edit sketches down to 3-5 best
    6 Evaluate & modify (always)
    7 Polish ideas
    8 Deliver to client
    9 Revise (But keep your integrity)
    10 Client approval
    11 Final production (Know how it is being produced
    12 Sit back, have a beer and bask in your own brilliance
  • 10)
    How is Design Done

    1 Learn about the client and their product (ask "why.")
    2 Think (Analytical and Emotional)
    3 Think again
    4 Sketch... a lot!
    5 Edit sketches down to 3-5 best
    6 Evaluate & modify (always)
    7 Polish ideas
    8 Deliver to client
    9 Revise (But keep your integrity)
    10 Client approval
    11 Final production (Know how it is being produced
    12 Sit back, have a beer and bask in your own brilliance
  • 10)
    How is Design Done

    1 Learn about the client and their product (ask "why.")
    2 Think (Analytical and Emotional)
    3 Think again
    4 Sketch... a lot!
    5 Edit sketches down to 3-5 best
    6 Evaluate & modify (always)
    7 Polish ideas
    8 Deliver to client
    9 Revise (But keep your integrity)
    10 Client approval
    11 Final production (Know how it is being produced
    12 Sit back, have a beer and bask in your own brilliance
  • 10)
    How is Design Done

    1 Learn about the client and their product (ask "why.")
    2 Think (Analytical and Emotional)
    3 Think again
    4 Sketch... a lot!
    5 Edit sketches down to 3-5 best
    6 Evaluate & modify (always)
    7 Polish ideas
    8 Deliver to client
    9 Revise (But keep your integrity)
    10 Client approval
    11 Final production (Know how it is being produced
    12 Sit back, have a beer and bask in your own brilliance
  • 7) What
    What can be designed?

    Corporate Identity
    Printed Promotional Materials
    Advertising
    Product Design
    TV Experiences
    Web Exposure
    Illustrations
    Display Design
    Store Interiors
    Software Interface
  • 7) What
    What can be designed?

    Corporate Identity
    Printed Promotional Materials
    Advertising
    Product Design
    TV Experiences
    Web Exposure
    Illustrations
    Display Design
    Store Interiors
    Software Interface
  • 7) What
    What can be designed?

    Corporate Identity
    Printed Promotional Materials
    Advertising
    Product Design
    TV Experiences
    Web Exposure
    Illustrations
    Display Design
    Store Interiors
    Software Interface
  • 7) What
    What can be designed?

    Corporate Identity
    Printed Promotional Materials
    Advertising
    Product Design
    TV Experiences
    Web Exposure
    Illustrations
    Display Design
    Store Interiors
    Software Interface
  • 7) What
    What can be designed?

    Corporate Identity
    Printed Promotional Materials
    Advertising
    Product Design
    TV Experiences
    Web Exposure
    Illustrations
    Display Design
    Store Interiors
    Software Interface
  • 7) What
    What can be designed?

    Corporate Identity
    Printed Promotional Materials
    Advertising
    Product Design
    TV Experiences
    Web Exposure
    Illustrations
    Display Design
    Store Interiors
    Software Interface
  • 7) What
    What can be designed?

    Corporate Identity
    Printed Promotional Materials
    Advertising
    Product Design
    TV Experiences
    Web Exposure
    Illustrations
    Display Design
    Store Interiors
    Software Interface
  • 7) What
    What can be designed?

    Corporate Identity
    Printed Promotional Materials
    Advertising
    Product Design
    TV Experiences
    Web Exposure
    Illustrations
    Display Design
    Store Interiors
    Software Interface
  • 7) What
    What can be designed?

    Corporate Identity
    Printed Promotional Materials
    Advertising
    Product Design
    TV Experiences
    Web Exposure
    Illustrations
    Display Design
    Store Interiors
    Software Interface
  • 7) What
    What can be designed?

    Corporate Identity
    Printed Promotional Materials
    Advertising
    Product Design
    TV Experiences
    Web Exposure
    Illustrations
    Display Design
    Store Interiors
    Software Interface
  • 7) What
    What can be designed?

    Corporate Identity
    Printed Promotional Materials
    Advertising
    Product Design
    TV Experiences
    Web Exposure
    Illustrations
    Display Design
    Store Interiors
    Software Interface
  • 13) Identity

    A companies first impression

    Acute Strategy
  • 15)

    Revolutionary Health Services
  • 17)

    Ternary
  • 19)

    Paradise Resort
  • 21)

    San Diego Rescue Mission
  • 21)

    San Diego Rescue Mission
  • 22)

    Impact
  • 24)

    Cigar
  • 25)

    Promotional Material

    Art of Beer
  • 26)

    Impact Material
  • 26)

    Impact Material
  • 26)

    Impact Material
  • 27)

    Ternary material
  • 28)

    ISI brochures
  • 28)

    ISI brochures
  • 28)

    ISI brochures
  • 28)

    ISI brochures
  • 28)

    ISI brochures
  • 28)

    ISI brochures
  • 28)

    ISI brochures
  • 28)

    ISI brochures
  • 29)

    Paper Promo - voices
  • 29)

    Paper Promo - voices
  • 29)

    Paper Promo - voices
  • 29)

    Paper Promo - voices
  • 29)

    Paper Promo - voices
  • 29)

    Paper Promo - voices
  • 29)

    Paper Promo - voices
  • 29)

    Paper Promo - voices
  • 29)

    Paper Promo - voices
  • 29)

    Paper Promo - voices
  • 29)

    Paper Promo - voices
  • 30)

    Pharma brochure
  • 31)

    UI Promo
  • 31)

    UI Promo
  • 32)

    Paper Promo - annuals
  • 32)

    Paper Promo - annuals
  • 32)

    Paper Promo - annuals
  • 32)

    Paper Promo - annuals
  • 32)

    Paper Promo - annuals
  • 32)

    Paper Promo - annuals
  • 32)

    Paper Promo - annuals
  • 33)

    CME material
  • 34)

    ISI direct mail
  • 35)

    Web Work

    Fort Hill
  • 36)

    Impact
  • 37)

    SSG
  • 38)

    White Tiger
  • 39)

    Ternary
  • 40)

    Stratos
  • Transcript

    • 1. w w w. a x i s v i s u a l . c o m Note: For use in SlideShare we had to eliminate all the animations that made the presentation a little more fun. But you’ll get the idea.
    • 2. What is Marketing? WHAT?
    • 3. Marketing is the strategy and the tactical implementation that inspires people to What is Marketing? think in a new WHAT? way about a product, service or company.* *usually that they want or need it.
    • 4. What is Graphic Design? WHAT?
    • 5. Graphic Design creates a visual "package" for a company, product or service and What is Graphic Design? is intended to motivate WHAT? the potential customer to respond*. *usually to buy something
    • 6. HOW? How Do Marketing and Graphic Design Relate?
    • 7. Closely! Simply, in a linear work flow marketing is done first with research and strategic development. HOW? How Do Marketing and That information is then passed on to Graphic Design Relate? the design professionals where a verbal strategy is translated into a visual message.
    • 8. Closely! Simply, in a linear work flow marketing is done first with research and strategic development. HOW? How Do Marketing and That information is then passed on to Graphic Design Relate? the design professionals where a verbal strategy is translated into a visual message.
    • 9. Closely! Simply, in a linear work flow marketing is done first with research and strategic development. HOW? How Do Marketing and That information is then passed on to Graphic Design Relate? the design professionals where a verbal strategy is translated into a visual message.
    • 10. Closely! Simply, in a linear work flow marketing is done first with research and strategic development. HOW? How Do Marketing and That information is then passed on to Graphic Design Relate? the design professionals where a verbal strategy is translated into a visual message.
    • 11. WHY? Why do they work?
    • 12. WHY? Why do they work?
    • 13. WHY? Why do they work?
    • 14. WHY? Why do they work?
    • 15. WHY? Why else do they work?
    • 16. WHY? Why else do they work?
    • 17. WHY? Why else do they work?
    • 18. WHY? Why else do they work?
    • 19. WHY? Why else do they work?
    • 20. WHY? Why else do they work? It’s human nature. We observe, we evaluate, we make choices.
    • 21. What visual languages does design use? WHAT?
    • 22. What visual languages does design use? WHAT?
    • 23. What visual languages does design use? WHAT?
    • 24. What visual languages does design use? WHAT?
    • 25. What visual languages does design use? WHAT?
    • 26. What visual languages does design use? WHAT?
    • 27. What visual languages does design use? WHAT?
    • 28. WHERE? Where does design fit into business?
    • 29. WHERE? Where does design fit into business?
    • 30. WHERE? Where does design fit into business?
    • 31. RISK Does effective design require risk?
    • 32. There is risk in trying to stand apart from the crowd... But there is a greater risk in getting lost in it. RISK Does effective design require risk?
    • 33. All companies want results for their marketing – RE SU LTS + RISK & COST
    • 34. All companies want results + for their marketing CREATIVE RISK – But what about Cost & Creative Risk? RE SU – LTS + – + COST RISK & COST
    • 35. Companies using defensive + marketing strategies CREATIVE RISK – • Protecting existing customer base • Higher cost / higher mktg. volume RE SU – • Lower creativity LTS + – + COST • fear of upsetting existing audience RISK & COST
    • 36. Companies using offensive + marketing strategies CREATIVE RISK – • Obtaining new customer base • Lower budget / lower mktg. volume RE SU – • Higher creativity needed to be noticed LTS + – + COST RISK & COST
    • 37. RISK Can you take too great a creative risk in marketing?
    • 38. Sales RISK Conservative Creative YES! Can you take too great a creative risk in marketing?
    • 39. Every company has a marketing sweet spot Sales RISK Conservative Creative YES! Can you take too great a creative risk in marketing?
    • 40. Every company has a marketing sweet spot Sales RISK Conservative Creative YES! Can you take too great a creative risk in marketing?
    • 41. Every company has a marketing sweet spot Sales RISK Conservative Creative YES! Can you take too great a creative risk in marketing?
    • 42. However, Few companies Every company has a make an error on this side. marketing sweet spot Sales RISK Conservative Creative YES! Can you take too great a creative risk in marketing?
    • 43. FUN ... Should marketing be “fun?”
    • 44. Fun entertains and holds our attention. This time can be used to deliver a message and an emotional connection about your business or product. FUN ... Should marketing be “fun?”
    • 45. Fun entertains and holds our attention. This time can be used to deliver a message and an emotional connection about your business or product. HOWEVER, the amount of “fun” needs to be in line with the subject of the material. Promoting cancer drug therapy is very different from promoting a local night club. So, to answer the question “Should it be fun?” YES, but... FUN ... Should marketing be “fun?”
    • 46. HOW? How are Projects developed?
    • 47. HOW? How are Projects developed? 1 Learn about the client, product and the competition 2 Think (Analytical and Emotional) 3 Think again 4 Sketch... a lot! 5 Edit sketches down the best 6 Evaluate & modify (always) 7 Polish ideas 8 Deliver to client Not necessarily 9 Revise (But keep the integrity) a “one-step” process here. 10 Client approval 11 Final production 12 Evaluate (or sit back and enjoy the results)
    • 48. What can be designed? WHAT?
    • 49. Corporate Identity Printed Promotional Materials Advertising (Print or web) Product Design TV Experiences Web Exposure Illustrations / Diagrams Display Design Store Interiors ANYTHING Software Interface What can be designed? WHAT?
    • 50. WORK SAMPLES
    • 51. CORPORATE A company’s first impression IDENTITY
    • 52. Marketing Strategy CORPORATE A company’s first impression IDENTITY
    • 53. Medical Services CORPORATE IDENTITY
    • 54. Software & Web based applications CORPORATE IDENTITY
    • 55. Golf Resort CORPORATE IDENTITY
    • 56. Homeless shelter CORPORATE IDENTITY
    • 57. Homeless shelter CORPORATE IDENTITY
    • 58. Homeless shelter CORPORATE IDENTITY
    • 59. Loud speaker manufacturer CORPORATE IDENTITY
    • 60. Specialty Food Store CORPORATE IDENTITY
    • 61. Specialty Food Store CORPORATE IDENTITY
    • 62. Cigar company CORPORATE IDENTITY
    • 63. PRINTED PROMOTIONAL MATERIAL Introduction or Staying Visible
    • 64. PRINTED PROMOTIONAL MATERIAL Introduction or Staying Visible Event poster for Art Director’s Club of Philadelphia
    • 65. PRINTED PROMOTIONAL MATERIAL Trade show materials
    • 66. PRINTED PROMOTIONAL MATERIAL Trade show materials
    • 67. PRINTED PROMOTIONAL MATERIAL Trade show materials
    • 68. PRINTED PROMOTIONAL MATERIAL Trade show materials
    • 69. PRINTED PROMOTIONAL MATERIAL Trade show materials
    • 70. PRINTED PROMOTIONAL MATERIAL Trade show materials
    • 71. PRINTED PROMOTIONAL MATERIAL Marketing Materials for Software Company
    • 72. PRINTED PROMOTIONAL MATERIAL Marketing Materials for Software Company
    • 73. PRINTED PROMOTIONAL MATERIAL Brochure Designs
    • 74. PRINTED PROMOTIONAL MATERIAL Brochure Designs
    • 75. PRINTED PROMOTIONAL MATERIAL Brochure Designs
    • 76. PRINTED PROMOTIONAL MATERIAL Brochure Designs
    • 77. PRINTED PROMOTIONAL MATERIAL Brochure Designs
    • 78. PRINTED PROMOTIONAL MATERIAL Brochure Designs
    • 79. PRINTED PROMOTIONAL MATERIAL Brochure Designs
    • 80. PRINTED PROMOTIONAL MATERIAL Brochure Designs
    • 81. PRINTED PROMOTIONAL MATERIAL Brochure Designs
    • 82. PRINTED PROMOTIONAL MATERIAL Promotion for paper company Target audience: 20-28 year old graphic designers
    • 83. PRINTED PROMOTIONAL MATERIAL Promotion for paper company Target audience: 20-28 year old graphic designers
    • 84. PRINTED PROMOTIONAL MATERIAL Promotion for paper company Target audience: 20-28 year old graphic designers
    • 85. PRINTED PROMOTIONAL MATERIAL Promotion for paper company Target audience: 20-28 year old graphic designers
    • 86. PRINTED PROMOTIONAL MATERIAL Promotion for paper company Target audience: 20-28 year old graphic designers
    • 87. PRINTED PROMOTIONAL MATERIAL Promotion for paper company Target audience: 20-28 year old graphic designers
    • 88. PRINTED PROMOTIONAL MATERIAL Promotion for paper company Target audience: 20-28 year old graphic designers
    • 89. PRINTED PROMOTIONAL MATERIAL Promotion for paper company Target audience: 20-28 year old graphic designers
    • 90. PRINTED PROMOTIONAL MATERIAL Promotion for paper company Target audience: 20-28 year old graphic designers
    • 91. PRINTED PROMOTIONAL MATERIAL Promotion for paper company Target audience: 20-28 year old graphic designers
    • 92. PRINTED PROMOTIONAL MATERIAL Promotion for paper company Target audience: 20-28 year old graphic designers
    • 93. PRINTED PROMOTIONAL MATERIAL Pharmaceutical company brochure cover
    • 94. PRINTED PROMOTIONAL MATERIAL Direct Mail Campaign
    • 95. PRINTED PROMOTIONAL MATERIAL Direct Mail Campaign
    • 96. PRINTED PROMOTIONAL MATERIAL Direct Mail Campaign
    • 97. PRINTED PROMOTIONAL MATERIAL Direct Mail Campaign
    • 98. PRINTED PROMOTIONAL MATERIAL Direct Mail Campaign
    • 99. PRINTED PROMOTIONAL MATERIAL Promotion for paper company Target audience: Designers of annual reports
    • 100. PRINTED PROMOTIONAL MATERIAL Promotion for paper company Target audience: Designers of annual reports
    • 101. PRINTED PROMOTIONAL MATERIAL Promotion for paper company Target audience: Designers of annual reports
    • 102. PRINTED PROMOTIONAL MATERIAL Promotion for paper company Target audience: Designers of annual reports
    • 103. PRINTED PROMOTIONAL MATERIAL Promotion for paper company Target audience: Designers of annual reports
    • 104. PRINTED PROMOTIONAL MATERIAL Promotion for paper company Target audience: Designers of annual reports
    • 105. PRINTED PROMOTIONAL MATERIAL Promotion for paper company Target audience: Designers of annual reports
    • 106. PRINTED PROMOTIONAL MATERIAL Promotion for paper company Target audience: Designers of annual reports
    • 107. PRINTED PROMOTIONAL MATERIAL Promotion for paper company Target audience: Designers of annual reports
    • 108. PRINTED PROMOTIONAL MATERIAL Promotion for paper company Target audience: Designers of annual reports
    • 109. PRINTED PROMOTIONAL MATERIAL Promotion for paper company Target audience: Designers of annual reports
    • 110. PRINTED PROMOTIONAL MATERIAL Promotion for paper company Target audience: Designers of annual reports
    • 111. PRINTED PROMOTIONAL MATERIAL Promotion for paper company Target audience: Designers of annual reports
    • 112. PRINTED PROMOTIONAL MATERIAL Pharmaceutical promotional material for MS drug
    • 113. PRINTED PROMOTIONAL MATERIAL Pharmaceutical promotional material for MS drug
    • 114. PRINTED PROMOTIONAL MATERIAL Pharmaceutical promotional material for MS drug
    • 115. PRINTED PROMOTIONAL MATERIAL Direct Mail promotion for a research product
    • 116. INTERNET Quick information or EXPOSURE entertainment?
    • 117. INTERNET Quick information or EXPOSURE entertainment? IT network, administration and strategy company
    • 118. INTERNET EXPOSURE Loudspeaker development company
    • 119. INTERNET EXPOSURE Public Relations company
    • 120. INTERNET EXPOSURE Marketing and promotional company
    • 121. INTERNET EXPOSURE Software development company
    • 122. INTERNET EXPOSURE Marketing strategy company
    • 123. Getting on the soapbox ADVERTISING
    • 124. 4 page ad insert for a paper company Getting on the soapbox ADVERTISING
    • 125. For floor polish chemistry ADVERTISING
    • 126. Pharmaceutical. Post surgery bruise reduction ADVERTISING
    • 127. Martin guitar ad proposal Option 1 ADVERTISING
    • 128. Martin guitar ad proposal Option 2 ADVERTISING
    • 129. Martin guitar ad proposal Option 3 ADVERTISING
    • 130. Ad series for targeted marketing company ADVERTISING
    • 131. Wi l l i a m M i l n a z i k w w w. a x i s v i s u a l . c o m billm@axisvisual.com Please feel free to contact for your design and marketing needs

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