Be the first to like this
What gets measured, gets managed or so the cliché goes. The implication is clear. Measuring how your brand delivers growth for your business is essential if it is to be managed with any conviction.
In our session we will focus on the benefits of a clear and competitive brand positioning. Through case studies and exercises we'll illustrate the impact your brand positioning should make on your overall business performance. How it brings an edge to your marketing and sales activity and how it can motivate and inspire your employees.
We will reveal ways to avoid the pitfalls many brands fall into and conclude with best practice principles for making your brand count for your business:
What you will take away from this session:
• Tips on how to create a great brand positioning
• Examples of stand out positioning across sectors
• Ways to use your positioning to inspire people inside your business
• 5 practical steps to assess the strength of your current positioning