My Agency Capabilities Presentation

1. Everything you need to know
about HeadOverHeels
in about 16 minutes
(depending on how fast you read)
The Elationship Marketing™ Agency

2. We help consumers fall in love (and stay in love) with brands using every
means imaginable.
We believe in love at first sight. In kismet. In sweaty palms.
We believe that relationships are good but Elationships are (way) better.
We know that consumers and customers are fickle except in the rarest of
circumstances and that it’s our responsibility to continually incite passion
and loyalty.
We are the Elationship Marketing™ Agency
We believe that any love that endures requires a significant level of
communication and honesty. (We’re talking dialogs not monologues)
We believe that marketing and branding can and should exist everywhere
We believe in surprise and delight as an integral part of the marketing mix.
This applies to our client (r)elationships as well.
We believe in exceeding expectations. Daily.
The Elationship Marketing™ Agency

3. Our mindset and worldview are different.
Audience > Community
Messages > Experiences
Communication > Participation
Targeting > Inviting
Media Plan > Engagement Plan
Penetrate > Collaborate
The Elationship Marketing™ Agency

4. Our organizational model is different.
Expert
No single organization can be great at everything. Marketing is becoming
far too specialized. And yet all too many agencies, in our experience, Expert
try to be. So we adopted a different model (similar to a Hollywood Movie
Studio). Expert
Expert
We are staffed at the top with Big Picture Thinkers
(Visionaries, Rabble-Rousers, Contrarians) who understand Project
Team
all that’s possible in our ever-changing marketing world.
They are supported by teams of detail-obsessed Project Managers with Big Idea
C.D.O. (that’s O.C.D. put in the “correct” order) with a fanatical passion for Team
making their clients happy.
Depending on the challenge we are working on, we bring in the best Project
Team
micro-specialists in the world to help with a client’s particular project. This
assures that our clients get the “right” (expert, best-in-breed) people, Expert
rather than the “available” ones, in a cost efficient manner. Expert
This model also means that we are particularly good at working with any Expert
existing partners our clients have. (Everyone at HOH learned very early Expert
on to play nice in the sandbox.)
Expert
The Elationship Marketing™ Agency

5. Our tools and skill-sets are continually evolving:
Emerging Media
Social Network Activation
Blogging Shopper Marketing
.TV
Third Screen/Fourth Screen Random Act of Brand-ness
SEO/SEM Viral Marketing
Interactive Influencer Marketing
Point of Sale Location-Based Programming
Consumer Promotion
Content Development
Consumer & Trade
Advertising
Print, Broadcast, Out of Home
Events
Sponsorships
The Elationship Marketing™ Agency

6. How do you measure love? (besides sweaty palms and hearts going pitter-pat)
Gone are the days of strictly looking at GRPs, CPMs, CPCs, Click-Through or Open rates.
We look at ROI through an ROE (“Return on Engagement”) filter
indexing our target consumers’ behaviors (measuring their increased
involvement and participation) against a brand’s desired outcome.
CR x E(le) = mE
Consumers Reached x Specific Engagement Levels = Minutes of Engagement
Reading/Listening/Watching Faving/Rating/Liking Commenting Sharing Writing about/Creating content
Consumers as Anonymous Observers Consumers as Passionate Brand Evangelists
Less engaged = Less Valuable More engaged = More Valuable
We are also comfortable working with your research and brand teams’ preferred analytics
tools to analyze your specific data or create a custom hybrid solution.
The Elationship Marketing™ Agency

7. Some relevant work we’re proud of >>>
The Elationship Marketing™ Agency

8. Coty
an elationship™ marketing agency >>>
HeadOverHeels
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9. Coty
an elationship™ marketing agency >>>
HeadOverHeels
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10. Coty
the elationship™ marketing agency >>>
HeadOverHeels
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11. Estée Lauder
an elationship™ marketing agency >>>
HeadOverHeels
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12. Unilever
an elationship™ marketing agency >>>
HeadOverHeels
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13. LG Electronics
an elationship™ marketing agency >>>
HeadOverHeels
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14. LG Mobile
an elationship™ marketing agency >>>
HeadOverHeels
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15. Jurlique
the elationship marketing agency >>>
HeadOverHeels
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16. Mercedes Benz
an elationship™ marketing agency >>>
HeadOverHeels
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17. Heineken
an elationship™ marketing agency >>>
HeadOverHeels
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18. Heineken
an elationship™ marketing agency >>>
HeadOverHeels
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19. an elationship™ marketing agency >>>
HeadOverHeels
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20. X-Rite Pantone
the elationship marketing agency >>>
HeadOverHeels
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21. D&M Holdings
an elationship™ marketing agency >>>
HeadOverHeels
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22. D&M Holdings
the elationship marketing agency >>>
HeadOverHeels
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23. Johnson & Johnson
the elationship marketing agency >>>
HeadOverHeels
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24. Polar
an elationship™ marketing agency >>>
HeadOverHeels
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25. A&E Network
an elationship™ marketing agency >>>
HeadOverHeels
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26. Rowenta
an elationship™ marketing agency >>>
HeadOverHeels
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27. Rowenta
an elationship™ marketing agency >>>
HeadOverHeels
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28. Dunkin’ Donuts
an elationship™ marketing agency >>>
HeadOverHeels
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29. Not all “big ideas” need huge budgets.
Our philosophy is that media and brands
can exist everywhere
(including on revolving doors, vacant storefronts,
elevators and apartment peepholes.)
The more surprising and delightful, the better.
Comedy Central
an elationship™ marketing agency >>>
HeadOverHeels
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30. We make sparks fly

31. So, wanna go out sometime?
If so, call us at 212.243.2968
or email
David Frederick at david@headoverheelsco.com
Alan Shapiro at alan@headoverheelsco.com
www.headoverheelsco.com

32. Unilever
an elationship™ marketing agency >>>
HeadOverHeels
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33. Diageo
an elationship™ marketing agency >>>
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