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Going ViralMaking & DistributingOnline VideoArik Abel * http://arikabel.com * @arikabel * arik.abel@gmail.com
Two Types of Outbreaks: One-to-Many (Viral), Many-2-Many (Meme)
TechniqueTopic                      Talent Timing         Tension
Topic    Who is your audience?   What are they talking about?                What types of videos are hot?               M...
Talent        Who is in your video?    Is their audience the same as                yours?                 What is happeni...
Tension              What is the source of your           disbelief, surprise, polarization?         Celebrities getting m...
The Law of Distributed Influence                              Imagine all the people,                            singing in...
producedistribute  share
produce :: storyboard
produce :: rule of thirds
produce :: shot variety
produce :: a-roll / b-roll
distribute :: video-sharing sites
distribute :: seo, keywords
share :: do it yourself
share :: help them help you
Review1. Observe what people are talking about, searching   for, watching and sharing2. Apply the Five Tʼs and Law of Dist...
Going Viral: Making and Distributing Online Video
Going Viral: Making and Distributing Online Video
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Going Viral: Making and Distributing Online Video

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The December 2010 workshop at Designbox with special guest Gregory Ng, the Frozen Food Master.

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Transcript of "Going Viral: Making and Distributing Online Video"

  1. 1. Going ViralMaking & DistributingOnline VideoArik Abel * http://arikabel.com * @arikabel * arik.abel@gmail.com
  2. 2. Two Types of Outbreaks: One-to-Many (Viral), Many-2-Many (Meme)
  3. 3. TechniqueTopic Talent Timing Tension
  4. 4. Topic Who is your audience? What are they talking about? What types of videos are hot? Mash-ups? Parodies? Live events? Auto-tuned music videos? Technique
  5. 5. Talent Who is in your video? Is their audience the same as yours? What is happening in the world? What can you add to that event? What is the right time to add it? Timing
  6. 6. Tension What is the source of your disbelief, surprise, polarization? Celebrities getting mad or surprised… Is it real or fake…Fat guy in a little coat… Susan Boyle…Kanye West…You love it, I hate it… All in one take…Impossible circumstances…
  7. 7. The Law of Distributed Influence Imagine all the people, singing in Trafalgar Square Did you see the frozen people in Grand Central?
  8. 8. producedistribute share
  9. 9. produce :: storyboard
  10. 10. produce :: rule of thirds
  11. 11. produce :: shot variety
  12. 12. produce :: a-roll / b-roll
  13. 13. distribute :: video-sharing sites
  14. 14. distribute :: seo, keywords
  15. 15. share :: do it yourself
  16. 16. share :: help them help you
  17. 17. Review1. Observe what people are talking about, searching for, watching and sharing2. Apply the Five Tʼs and Law of Distributed Influence to develop an idea with viral potential3. Follow best practices to produce, distribute and share your content4. Inspire others to produce, distribute and share their own related content5. Repeat ad infinitum
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