Topic Who is your audience? What are they talking about? What types of videos are hot? Mash-ups? Parodies? Live events? Auto-tuned music videos? Technique
Talent Who is in your video? Is their audience the same as yours? What is happening in the world? What can you add to that event? What is the right time to add it? Timing
Tension What is the source of your disbelief, surprise, polarization? Celebrities getting mad or surprised… Is it real or fake…Fat guy in a little coat… Susan Boyle…Kanye West…You love it, I hate it… All in one take…Impossible circumstances…
The Law of Distributed Inﬂuence Imagine all the people, singing in Trafalgar Square Did you see the frozen people in Grand Central?
Review1. Observe what people are talking about, searching for, watching and sharing2. Apply the Five Tʼs and Law of Distributed Inﬂuence to develop an idea with viral potential3. Follow best practices to produce, distribute and share your content4. Inspire others to produce, distribute and share their own related content5. Repeat ad inﬁnitum