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The Content Imperative

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The Content Imperative

  1. 1. The Content Imperative. Steve Sponder Chief Digital Officer, Five by Five // fivebyfiveuk.com blog.stevesponder.com // @stevesponder
  2. 5. The Content Imperative.
  3. 7. The disruption briefing.
  4. 8. 1. Disruption is not always obvious.
  5. 9. This ‘telephone’ has too many shortcomings to be seriously considered as a means of communications. The device is inherently of no value to us. Western Union internal memo (1876) “ ”
  6. 10. The problem with television is that the people must sit and keep their eyes glued on a screen; the average American family hasn’t time for it. The New York Times (1939) “ ”
  7. 11. The Internet? We are not interested in it. Bill Gates (1993) “ ”
  8. 12. 2. Social media are the disruption drivers.
  9. 13. 3. People are sharing their views and experiences.
  10. 14. 4. People can easily discover others’ views and experiences.
  11. 15. 5. People are now ‘in the know’ and in control.
  12. 16. 6. In this transparent world, brands are forced to change their approach and behaviour.
  13. 17. Content drives conversations Engage through conversations
  14. 18. Strategy
  15. 19. 1. Principles
  16. 20. 2. Objective Image source: http://www.flickr.com/photos/brevortasset
  17. 21. 3. Substance The world would be a better place if…
  18. 22. 4. Value (social currency)
  19. 23. 5. Sources
  20. 24. 6. Spaces
  21. 25. 6. Spaces 7. Formats
  22. 26. 8. Social Agents
  23. 27. 9. Schedule
  24. 28. 10. Review
  25. 29. Last thought… It it’s not worth talking about, it’s not worth doing. Source: http://www.brandinfiltration.com
  26. 30. Let’s continue the conversation: blog.stevesponder.com // @stevesponder

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