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Social media-social-entrepreneurs

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Slides from a presentation to the UNC Social Innovation Incubator class.

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Social media-social-entrepreneurs

  1. 1. SOCIAL MEDIA! for! SOCIAL ! ENTREPRENEURS!
  2. 2. The Vision:! ! Other people share for you!
  3. 3. To win in ! social media! ! understand people!
  4. 4. Part II:! ! Understanding people!
  5. 5. Social media is not about you.! ! It’s about ! your audience.!
  6. 6. People do! 5 things! online!
  7. 7. Information!
  8. 8. Utility!
  9. 9. Entertainment!
  10. 10. Recognition!
  11. 11. Reward!
  12. 12. People share! 5 things online!
  13. 13. 5 T’s! ! Topic! Timing! Talent! Technique! Tension!
  14. 14. YouTube Trends!
  15. 15. Other Tips?!
  16. 16. Create ! things for people ! to share!
  17. 17. Build sharing into the model!
  18. 18. Use social ! to listen!
  19. 19. Build sharing into the model!
  20. 20. Set! Your Sights! High!
  21. 21. And just generally do something awesome!
  22. 22. Part II:! ! Making ! Decisions!
  23. 23. What do we say?! What channels?! How often?! How do we measure?! How do we go viral?! !

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