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Going ViralMaking & DistributingOnline VideoArik Abel * http://arikabel.com * @arikabel * arik.abel@gmail.com
Why video? Three E’s  Educate, Entertain, Emote
Two Types of Outbreaks: One-to-Many (Viral), Many-2-Many (Meme)
Evergreen Content It’s not viral.                    But it has a lot                    of effing views.
TechniqueTopic                      Talent Timing         Tension
Topic    Who is your audience?   What are they talking about?               Mash-ups. Parodies. Post-It Note              ...
Talent        Who is in your video?    Is their audience the same as                yours?                 What is happeni...
Tension              What is the source of your           disbelief, surprise, polarization?         Celebrities getting m...
The Law of Distributed Influence                              Imagine all the people,                            singing in...
Group Exercise1. Pick a particular audience, it can even be “anyone   with an internet connection”.2. Which of the Ts are ...
producedistribute  share
produce :: a great hook“Have you seen the __________________?”“Did you know that___________________?”“How can I find out__...
produce :: storyboard
produce :: rule of thirds
produce :: shot variety
produce :: a-roll / b-roll
distribute :: video-sharing sites
distribute :: seo, keywords
distribute :: syndication
share :: do it yourself
share :: help them help you
Review1. Observe what people are talking about, searching   for, watching and sharing2. Apply the Five Tʼs and Law of Dist...
Going Viral March 2011
Going Viral March 2011
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Going Viral March 2011

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Going Viral March 2011

  1. 1. Going ViralMaking & DistributingOnline VideoArik Abel * http://arikabel.com * @arikabel * arik.abel@gmail.com
  2. 2. Why video? Three E’s Educate, Entertain, Emote
  3. 3. Two Types of Outbreaks: One-to-Many (Viral), Many-2-Many (Meme)
  4. 4. Evergreen Content It’s not viral. But it has a lot of effing views.
  5. 5. TechniqueTopic Talent Timing Tension
  6. 6. Topic Who is your audience? What are they talking about? Mash-ups. Parodies. Post-It Note Videos. All in One Take… Is your technique unique? Technique
  7. 7. Talent Who is in your video? Is their audience the same as yours? What is happening in the world? What can you add to that event? What is the right time to add it? Timing
  8. 8. Tension What is the source of your disbelief, surprise, polarization? Celebrities getting mad or surprised… Is it real or fake…Fat guy in a little coat… Susan Boyle…Kanye West…You love it, I hate it… All in one take…Impossible circumstances…
  9. 9. The Law of Distributed Influence Imagine all the people, singing in Trafalgar Square Did you see the frozen people in Grand Central?
  10. 10. Group Exercise1. Pick a particular audience, it can even be “anyone with an internet connection”.2. Which of the Ts are they talking about, searching for, watching and sharing right now? Topics, Talent, Timing3. How can you apply a unique technique? Safe for work memes4. How can you create or resolve tension?5. Give the idea a catchy description thatʼs easy to remember and search for.
  11. 11. producedistribute share
  12. 12. produce :: a great hook“Have you seen the __________________?”“Did you know that___________________?”“How can I find out___________________?”
  13. 13. produce :: storyboard
  14. 14. produce :: rule of thirds
  15. 15. produce :: shot variety
  16. 16. produce :: a-roll / b-roll
  17. 17. distribute :: video-sharing sites
  18. 18. distribute :: seo, keywords
  19. 19. distribute :: syndication
  20. 20. share :: do it yourself
  21. 21. share :: help them help you
  22. 22. Review1. Observe what people are talking about, searching for, watching and sharing2. Apply the Five Tʼs and Law of Distributed Influence to develop an idea with viral potential3. Follow best practices to produce, distribute and share your content4. Inspire others to produce, distribute and share their own related content5. Repeat ad infinitum

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