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ProductCamp RTP 2010 - What the H*ell! - Adam Covati

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ProductCamp RTP 2010 - What the H*ell! - Adam Covati

  1. 1. Share In The Conversation October 30, 2010 What the hell ?! Your Product Mgmt Dream. or Nightmare. Adam Covati @covati http://argylesocial.com
  2. 2. Thank you to our sponsors:
  3. 3. A little bit about me • ~6 years as a PM • Technical background • Marketing Software – mgmt& Analytics • SMB to Enterprise • Been all over: – Sales, Engineering, Marketing, etc • But I love Product Management @covati
  4. 4. A little bit about Argyle • Started in February • Social Media Management & Analytics • $33K grant in January • $325K seed round in Oct • Moving very fast @covati
  5. 5. Our timeline • Feb 15th – first lines of code • April 8th – Alpha launched • May 15th – Beta launched • August 8th – Full app launch • I said fast @covati
  6. 6. Fast Planning • Dream 2 years • Think 1 year • Plan 6 months • Design 3 months • Ok, that’s a bit too simple @covati
  7. 7. Using What’s There • AWS – DBs, Servers, Queues, more • Spreedly – recurring payments • LAMP – no brainer • Kohana – software frameworks • No new wheels here @covati
  8. 8. Iterating With Customers • Early direct feedback – In person! • Feedback in the system • Pester people via phone & email • Make them feel special, give them something @covati
  9. 9. Experimenting • Try things with minimal investments – Ship small pieces that add incremental value • Learn from your ‘experiments’ @covati
  10. 10. Ask for forgiveness • Sorry! • Be genuine • Keep trucking @covati
  11. 11. Selling and Raising • Selling vision & sizzle – it’s a fine line – The art of the possible – Nuts and bolts are important • Raising in the triangle is …. – Interesting – Exciting – Frustrating – Possible @covati
  12. 12. Thank you to our sponsors: @covati

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