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Word of Mouth Workshop by Arik Abel at NCPRSA

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2011 NCPRSA PR & Marketing Seminar presentation by Arik Abel, vice president, digital services for French West Vaughan.

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Word of Mouth Workshop by Arik Abel at NCPRSA

  1. 1. Clever Tweet Opp #1 Word of Mouth Workshop“Infographics are the constellations of today.” via @arikabel @ncprsa #womworkshop “It’s not what you say, but how you say it, that counts.” via @arikabel @ncprsa
  2. 2. Pictographs in caves, pyramids
  3. 3. Infographics of today
  4. 4. Clever Tweet Opp #1 Tweet Opp #1“Infographics are the constellations of today.” via @arikabel @ncprsa #womworkshop “#Infographics are like the constellations of word of mouth.” via @arikabel @ncprsa
  5. 5. 5 second movies 5 steps to… 5 ways to…5 reasons for….
  6. 6. 5 steps to… 5 ways to…5 reasons for….
  7. 7. 5 steps to…5 reasons for….
  8. 8. So and so versus… Why you shouldn’t….What you need to know about… What happened to…
  9. 9. Why you shouldn’t….What you need to know about… What happened to…
  10. 10. Why you shouldn’t….What happened to…
  11. 11. Clever Tweet Opp #1 Tweet Opp #2“Infographics are the constellations of today.” via @arikabel @ncprsa #womworkshop “People follow patterns. It’s our job to find them.” Via @arikabel @ncprsa
  12. 12. My Word ofMouth Bible
  13. 13. My Other Wordof Mouth Bible
  14. 14. Clever Tweet Opp #1 Tweet Opp #3“Infographics are the constellations of today.” via @arikabel @ncprsa #womworkshop “People like it when you put words in their mouth (Or take them out).” via @arikabel @ncprsa
  15. 15. ____ ___________
  16. 16. ________
  17. 17. ___!
  18. 18. _ _ _ _ _ ‘_ __ ______ ____
  19. 19. Clever Tweet Opp #1 Tweet Opp #4“Infographics are the constellations of today.” via @arikabel @ncprsa #womworkshop “If it doesn’t fit into the conversation, you shouldn’t say it.” via @arikabel @ncprsa
  20. 20. There’s aninverse to this, too.
  21. 21. Examples of search patterns
  22. 22. Clever Tweet Opp #1 Tweet Opp #5“Infographics are the constellations of today.” via @arikabel @ncprsa #womworkshop “If you can’t find something on Google, does it really exist?” via @arikabel @ncprsa
  23. 23. How we find info+ how we process info + how we share info = Word of Mouth
  24. 24. What should you do next? 1. Look for the formula behind everything2. When you know what you want to say, find the pattern that works 3. Think about how people will find it, AND how they will share it 4. Make it part of everything you do

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