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Twitter for beginners

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Antoine Ste-Marie, MBA
Antoine Ste-Marie, MBA

Part 2 of 2 Learning Twitter basics at Laurentian University workshops.

Social Media
1 of 33
Antoine Ste-Marie, Digital Strategy @theTronTweets Twitter for Beginners (Part 2) *Before we start: 1.Download Twitter app 2.Create Twitter account
@LaurentianU – 10k followers • Goals • Influence liaison goals • Engage Students, Alumni • Increase brand awareness, influence media • Social Media Handbook, workshops and consultations • Distributed model of communication • Allow for authentic voices, avoid fatigue
Outcomes • Master your profile • Learn to tweet • Discover Twitter
This will not hurt, I promise.
Why social media? Why Twitter?
Online ambassador
Recommended dimensions Avoid the egg…
How to tweet
Retweet, reply and like
Reply
Retweet
Retweet
Retweet with a comment
Retweet with a comment
Why follow someone?
How to follow someone
Lists - Step by step
Listening
Twitter in Education
Twitter in Education
Twitter in Education
Twitter in Education
Twitter in Education
Being awesome at social media Relevant InterestingTimely #baconzone
“The more you talk, the less people listen” Interesting
“Press Releases are not social. Stories are.” Interesting
“Does anyone care about this?” Relevant
“Who is going to re-tweet, reply or favourite this?” Timely
“Complaints are opportunities” Timely
Questions? Feedback?
@laurentianU @ulaurentienne @laurentianalum @LUvoyageurs #prideandtradition #LULimpact #LULmoments

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