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Twitter for beginners

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Antoine Ste-Marie, MBA
Antoine Ste-Marie, MBA

Part 1 of 2 Made for staff and faculty members at Laurentian University.

Social Media
1 of 24
Antoine Ste-Marie, Digital Strategy
Antoine Ste-Marie, Digital Strategy
Overview •Why social media? Why Twitter? •How does it work? •Twitter in Education
Why social media?
Why Twitter?
@LaurentianU • Goals • Influence liaison goals • Engage Students, Alumni • Increase brand awareness, influence media • Social Media Handbook and workshops • Distributed model of communication • Provide the tools, allow for unique voices
Stats
1 • All tweets are permanently archived by the US Library of Congress. 2 • 289 million active users, 58 million tweets sent per day. 3 • Students are more likely to converse with us via Twitter than any other network. 3 Things You Likely Didn’t Know
Anatomy 101
Anatomy 101
Likes
How to tweet
What the *!%&$ is a hashtag?
Questions so far?
Twitter in Education
Twitter in Education
Twitter in Education
Twitter in Education
Twitter in Education
Questions? Feedback?
@LaurentianU @ulaurentienne @laurentianalum @LUvoyageurs #LULmoments

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Twitter for beginners

Editor's Notes

  1. Who has an account? Who has Twitter app?
  2. http://www.statisticbrain.com/twitter-statistics/
  3. different parts to consider?
  4. -Search bar: find accounts / hashtags - Newsfeed: Everyone you follow’s tweets and RT
  5. Edit: Photo, cover photo, description and link Follow them, see their tweets/replies/faves, compile lists Everything public, unless you make a private account
  6. Also add links, photos, videos, emojis
  7. https://twitter.com/twitter/status/661558661131558915?ref_src=twsrc%5Etfw
  8. https://www.youtube.com/watch?v=2oD01Ojtoe4
  9. https://www.youtube.com/watch?v=19BKS_hHKYY
  10. Recognize success
  11. Study: Tweets with images got 35% more RT
  12. Eliminate barriers. Easy to have conversations
  13. Understand how students are feeling. Personalized solution
  14. Get started: good accounts to follow