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Tweetorial!
FYI




      89% of the Fairfax audience is also on Facebook,
      60% on Youtube, 24% on Twitter, 23% on G+

                                      Source: Nielsen netview- Jan 2013- FFX audience 6.8 Mill
How to
get
started?


    Set yourself up, look for your close connections, start
    tweeting
    Then follow
    Then interact: @/DM/RT/…
    Tweet anywhere, any time
What to
use it for?



    Staying in touch: friends, connections, audience
    and….News, trends, ideas…
    Crowd sourcing: info, tips,
    Entertainment…
    Make yourself heard!
What and
When?


   Multimedia: Mix up your content: updates, ?, photos,
   videos, RT…
   Multiple times a day: tweet your best content regularly
   and around the clock (timing is critical, be first and fuel
   the story)
How to
use it
best?
    Give it a real go: make it a new habit!
    Be short and sweet (Twitter is meant for passing
    information along) to enable your followers to RT and
    add a lead-in message if they want to.
    Use # (will help you to track & participate in specific
    conversations)
    Shorten your URLs (easier to fit in tweets + tracking)
What not
to do?



   Bulk Tweet, Bulk folllow
   Don’t just RT, add value!
   Be repetitive and dull
What to
do?



   Be conversational
   Participate, add to the discussion
   Pay attention & ask yourself before tweeting
   Be personal!
Make it
easy for
yourself!
    Use tools available (free)
What
else?




  So perfect for F&W!   Linked to your gmail account   Have a play with it
Have a
look at

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Tweetorial

  • 2. FYI 89% of the Fairfax audience is also on Facebook, 60% on Youtube, 24% on Twitter, 23% on G+ Source: Nielsen netview- Jan 2013- FFX audience 6.8 Mill
  • 3. How to get started? Set yourself up, look for your close connections, start tweeting Then follow Then interact: @/DM/RT/… Tweet anywhere, any time
  • 4. What to use it for? Staying in touch: friends, connections, audience and….News, trends, ideas… Crowd sourcing: info, tips, Entertainment… Make yourself heard!
  • 5. What and When? Multimedia: Mix up your content: updates, ?, photos, videos, RT… Multiple times a day: tweet your best content regularly and around the clock (timing is critical, be first and fuel the story)
  • 6. How to use it best? Give it a real go: make it a new habit! Be short and sweet (Twitter is meant for passing information along) to enable your followers to RT and add a lead-in message if they want to. Use # (will help you to track & participate in specific conversations) Shorten your URLs (easier to fit in tweets + tracking)
  • 7. What not to do? Bulk Tweet, Bulk folllow Don’t just RT, add value! Be repetitive and dull
  • 8. What to do? Be conversational Participate, add to the discussion Pay attention & ask yourself before tweeting Be personal!
  • 9. Make it easy for yourself! Use tools available (free)
  • 10. What else? So perfect for F&W! Linked to your gmail account Have a play with it

Editor's Notes

  1.  
  2. Other apps like: TweeterFon (iphone app), Tweet later (schedule Tweet in advance),