Tips and advice on Thought Leadership how you can become an authority in your industry and drive conversation online about your brand, product or service.
This presentation also covers content marketing and how it is a tactical process vs. thought leadership which is strategic.
Included are examples and tools which you can use in your content marketing strategy and develop thought leadership for your clients.
This talk was presented at Oxon Digital.
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41. Deloitte’s Annual Review of Football
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42. Kingston Smith
ANNUAL REVIEW OF CREATIVE MARKETING AGENCIES
ANNUAL BENCHMARK OF THE TOP 50 ADVERTISING AGENCIES
TOP 20 chartered accountants
9
out
of
the
50
Agencies
on
list
are
clients!
Annual Publication, since 1990
43. The wow company
SMALL BUSINESS ACCOUNTANTS FOR START-UPS TO £5M TURNOVER
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They Have Picked a niche
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44. THE PIONEERS OF
Of ‘Corporate Blogging’
The McKinsey Quarterly – ‘BIG’ INSIGHTFUL VISONARY CONTENT
45. #4
Encourage think
your clients
to get invo
events. Do lved in spe
they organ aking
ise events
?
46. #5
Get visual
with Images & Video
Reinforce your Thought Leadership
efforts with Video Promotion &
Feature Infographics
47. We process visual information
60,000x faster in the brain than we do text
48.
49.
50. #7
Google+ Authorship
Reports have Authorship Adoption to be as low as 9% and as high as 17%.
Reinforce your personal
authority on the SERPs
54. #8
Flaunt your success
On your website or blog
Your
website
and
blog
should
be
the
hub
of
all
your
thought
leadership
efforts
55. execution and approach
Paid Media Owned Media
Search PPC Promoted Blog
Social PPC Brand Content Facebook
Sponsorship Twitter
Banners YouTube
Retargeting / Google+
LinkedIn
Remarketing
Converged Slideshare
Media Pinterest
Instagram
Sponsored Brands that ask
Customers for shared
media
Earned Media (Organic)
Press Coverage
Interview Request
Search Rankings
Reviews from Happy Clients
Awards & Recognition
Viral Social Reach
58. credits to...
Image Credits:
Slide 7 – Spider & Web by rhett maxwell
Slide 8 – Chess Background Image by ALAN LEVINE cogdogblog
Slide 37 – Image of Gary V speaking by BenLucier
Slide 44 – Image of Gary V Speaking by Silicon Prairie News
Presentation design by
59. Contact ME
Kunle Campbell
fuzzone.com
Tel: +44 (0)1865 6000 62
E-mail: kc@fuzzone.co.uk
Twitter: @kunleTcampbell
Presented by Kunle Campbell
@KunleTCampbell