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Selling in a Social World - FinanceConnect 2015

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Selling in a Social World

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Selling in a Social World - FinanceConnect 2015

  1. 1. ​LinkedIn Sales Solutions Mission Connect the world’s buyers and sellers to build relationships.
  2. 2. % of buyers use social media to make purchasing decisions
  3. 3. % Of decision-makers expect new or different insights from sales professionals
  4. 4. More likely to engage with sales professionals via warm introduction than cold outreach
  5. 5. Social Selling Best Practices
  6. 6. Social Selling Defined Create a Professional brand Find the right people Engage with insights Build strong relationships
  7. 7. Sales Professionals Who Are Social Selling More likely to reach quota 51% Exceed quota More likely to be top performers 3x Top 10% Average decrease in promotion to VP 17months Get promoted faster
  8. 8. Finding enough people to talk to Finding the right people to talk to #1 Challenge For BFSI Sales SALES
  9. 9. #2 Challenge For BFSI Sales START TRUST
  10. 10. Your Customers Are Here 600k+ Vp & cxoS 190K+ Doctors & Lawyers 797K+ Business owners 50K+ Finance Director+
  11. 11. SCENARIO 1 Target High Net Worth Individuals
  12. 12. Target Specific Companies SCENARIO 2
  13. 13. Your Credibility At Stake
  14. 14. BUILD YOUR BRAND FIND YOUR BUYERS GET A REFERRAL CLOSE MORE BUSINESS Putting It All Together
  15. 15. Marketing Buyer’s Journey The new normal Selling 1:M AWARENESS Brand 1:F KNOWLEDGE Content 1:1 TRUST Connection (nurturing)

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