Case Study: How a B2B SaaS platform is transforming itself into a media company
We’re winning the battle for creating engaging content for a multiscreen user experience. Learn how Critical Media is using content discovery, social sharing & analytics to drive their Search & Social strategies. We’ll review the impact of traditional and digital strategies on Search & Social and why broadcast is still King. In this case study, you’ll learn how to produce content (owned media) that your consumers are interested in and earn more qualified visitors to your site.
Presented by: Dane Wiseman, Digital Marketing Manager, Critical Mention
Case: Critical Minute Listen1. Take your core “head” terms and set up custom alerts in filters. 1. Google Alerts for Online Content 2. Social Mention for Social Content 3. Google Trends for Search & Keyword Research Tool for Discovery 4. Google Analytics, Google AdWords and Microsoft adCenter for historical performance (search terms)2. There is currently no free service for comprehensive TV coverage in all markets-- yet TV content remains king. 1. Local, national coverage of keyword mentions that influence your brand and industry. 2. News clips can be shared internally to showcase important of a keyword mention to a client
Case: Critical Minute EngageSocial Media Sites – publish videosdirectly to popular social mediasites where your story can be heardby broader audiences. Sharingcontent on Facebook, Twitter andYouTube will help individualsconnect with your brandCMS systems – Tools help usconnect with Content ManagementSystems to make it easy to postedited videos directly to websites.
ReportingAnalytics – reports emailed tostakeholdersDaily Marketing report – email to morethan 20 team membersLead, sale, lead-to-sale reports by repSuccess means more budget proposed budget best projected revenue current . projected revenue worst projected revenue
CHAPTER 1: THE GAMEEngage – monitor.criticalmention.com/bdiCHAPTER 2: THE TOOLS CHAPTER 4: THE PRODUCTIONTools CreativeSearch ProductionSocial AutomationCase Studies Always Be Testing (AB)ConvergenceListen CHAPTER 6: THE REPORTING & SUCCESSCreatePublishCHAPTER 3: THE STRATEGYStrategyUser ExperienceAnalyticsAttribution