+ Follow

Criteo: Beyond the search box

by Andrew Girdwood on Nov 17, 2011

952 views

I was asked by Criteo to present on "beyond the search box" - on how to further extend your search campaigns.

More…

I was asked by Criteo to present on "beyond the search box" - on how to further extend your search campaigns.

Less

4 Embeds 460

http://blog.arhg.net	438
http://feeds.feedburner.com	18
http://feeds.arhg.net	3
http://translate.googleusercontent.com	1

Statistics

Favorites: 0
Downloads: 5
Comments: 0
Embed Views: 460
Views on SlideShare: 492
Total Views: 952

Criteo: Beyond the search box — Presentation Transcript

Search has evolved

It has gone to all sorts of new places

AgendaAgenda What Where When

What

The new face of search

The new body of search

AgendaVoice, Gesture, Ambient

AgendaBeyond the search box

AgendaMedia Types Owned Paid Earned

AgendaAn Alternative View Attention Intention Social

AgendaPaid Search is social

AgendaGoogle+ Pages

AgendaGoogle Direct

AgendaSearch by Surfacing

AgendaAttention Wars in Search

AgendaMulti-signal, not just social Content Social Link Technical Personal Local Author Confidence Topical Behaviour Timeliness Portability Factual Original Safe

Where

AgendaDifferent platforms

AgendaSearch to Site

… but wait?Agenda What if they don’t buy straight away?

AgendaWin back their attention

AgendaUnique retargeting

AgendaImpact on search terms

AgendaSearch Retargeting

When

Tell me when Attention : Early : CPM Intention : Late : CPC Social : Always : Bank

AgendaThe 2012 challenge

Thanks!@AndrewGirdwood

Criteo: Beyond the search box

by Andrew Girdwood on Nov 17, 2011

Accessibility

Categories

Tags

Upload Details

Usage Rights

4 Embeds 460

Statistics

Criteo: Beyond the search box — Presentation Transcript