In a highly regulated, safety-critical industry like commercial aviation, information sharing is of paramount importance, even when competitive relationships also exist. To solve this problem, Boeing has built a vendor-neutral platform where the players can securely work together to maximize safety and operational efficiency. Leveraging the best-of-industry offerings from AWS, Boeing and other companies can launch innovative applications on the platform with data governance that secures competition-sensitive information from the wrong eyes. In this session, we explore the business drivers behind the project and the challenges met and overcome during design and implementation.

1. ENT213 - How Boeing is Using AWS to
Transform Commercial Aviation
Kevin Smith, Boeing
November 14, 2013
© 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified, or distributed in whole or in part without the express consent of Amazon.com, Inc.

2. A Competitive Advantage
Digital Aviation
Boeing Commercial Aviation Services
November 2013
Copyright © 2013 Boeing. All rights reserved.

3. Agenda

Business drivers


What is the Boeing Edge?

Opportunities & challenges in the market


Who is Boeing?
The digital airline vision
Challenges and lessons learned

The platform

Integration and development direction

Innovation

Lessons learned
Copyright © 2013 Boeing. All rights reserved.

4. Who is Boeing?
 Established in 1916
 World’s largest aerospace company
 +170,000 employees worldwide
 Customers in 150 countries
 Total revenue in 2012: US$81.7 billion
Copyright © 2013 Boeing. All rights reserved.

5. Delivering the Boeing Edge
Giving airlines every possible advantage to be successful – everyday
Delivering the one part
you need, precisely when
you need it.
Integrated services
Customer support
Optimizing fleet performance
and maintenance operations
to OEM Standards.
Providing commercial
aviation’s most complete
flight services portfolio.
Unparalleled integration for your unique needs.
World-class customer support, anytime, anywhere.
Copyright © 2013 Boeing. All rights reserved.
Innovating technologies and
creating insights to deliver
industry-first capabilities.

6. The Opportunity – Solving Airline Pain Points
 Integrating advanced aircraft support systems
into existing IT architecture.
 Increasingly complex onboard software parts
management.
 Operational blind spots increase turnaround
time and costs.
 Inability to leverage new aircraft data to
improve operations.
 IT infrastructure outdated, not integrated and
not scalable.
Copyright © 2013 Boeing. All rights reserved.

7. Common Airline Challenges
Airplane / airline
operations integration
Data is siloed and
trapped
Real-time performance
optimization
Legacy, stove-pipe data and
applications
Copyright © 2013 Boeing. All rights reserved.
Content not aggregated
by fleet or tail
Content not tailored to
role or workflow
Unable to package
and share findings

8. Our Strategy
4. Enable the digital airline
Airlinewide, fleetwide, real time, secure
3. Optimize the operation
Platforms, analytics, optimization
2. Enhance the workforce
Crew, mechanics, engineers, management
1. Connect the airplane
AHM – Airplane Health Management
EFB – Electronic Flight Bag
ELB – Electronic Logbook
ONS – Onboard Network System
Copyright © 2013 Boeing. All rights reserved.

9. The Digital Airline
The Digital Airline
Airline Performance Management
Airline-Wide ● Fleet-Wide ● Real-Time Optimization ● Secure
Resources
Revenue
Passengers
Ground Ops
Employees
Airplanes
Maintenance
Data Sharing System
Rev. &
Passen.
Ground
Ops.
Flight
Ops.
Airline
Maintenance
Boeing
Others
OEMs
Unifying airline and OEM data for efficiency and profitability.
Copyright © 2013 Boeing.Copyright reserved.
All rights © 2013 Boeing. All rights reserved.

10. Leveraging Technology to Create Customer Value
Intelligent solutions for the digital airline
Empower and
Enable the Workforce
Connect the
Airplane
Optimize Aviation
Infrastructure
Enhance Operational
efficiency
Fleet and Maintenance
Solutions
Platforms
Copyright © 2013 Boeing.Copyright reserved.
All rights © 2013 Boeing. All rights reserved.
Analytics
Mobile
Connectivity
| 10

11. Lessons along the way….
Copyright © 2013 Boeing.Copyright reserved.
All rights © 2013 Boeing. All rights reserved.

12. The New Landscape…
CLOUD
DATA
MOBILITY
New
Business
Models
10100101010101
01010001010001
11100001010110
Information management
 Abundant data
 Availability and reliability
 Security
 IT a strategic enabler
Innovation and disruption
 Digitization of assets,
processes and people
 Mobility, cloud solutions,
social media
 Big data and analytics
Behaviors and expectations
 Consumerization
 Real time
 Context specific
 Regulatory environment
We expect information to be accessible everywhere, all the time
Copyright © 2013 Boeing.Copyright reserved.
All rights © 2013 Boeing. All rights reserved.

13. Integrate Products and Services
Creating efficiencies and supporting profitability
Platform as a service:
 Integration between airline and
OEM data

Reusable app services

Leverage analytics to improve operations

Standard user experience

Business process management tools
Infrastructure as a service:
 High availability, scalability, and flexibility

Security and encryption

Monitoring, recovery, tuning

Open architecture, modular design
Copyright © 2013 Boeing. All rights reserved.

14. The Platform
Desktop / Laptop
Mobile
Apps for iOS, Android,
Win 8, & Mobile Web
Systems Integration
Role-Based, Customizable
User Experience
Legacy System Interfaces &
Cloud Integration
Platform-as-a-Service
Application
Platform
Integration
Platform
Lifecycle
Management
Business
Process Mgmt
Database
Platform
Self
Service
Cloud & Performance Foundation
Copyright © 2013 Boeing. All rights reserved.
User
Experience
Identification
Platform

15. Our Development Direction
Driving Principles
•
Service-oriented architecture
–
–
–
•
Leverage emerging technologies
–
–
–
•
Open, modular approach
Open source – where possible
Consider licensing implications
Think vendor-agnostic
Focus on mobility
Service catalog to enable reuse
Agile development
–
–
–
–
Agile infrastructure
Encourage innovation
Start small
Build fast
Constantly evolving and improving
Flexible Design | Emerging Technology | Rapid Development
Copyright © 2013 Boeing.Copyright reserved.
All rights © 2013 Boeing. All rights reserved.

16. Innovate – Leverage Proof of Concepts
Line Maintenance Integration: A Case Study

Engage directly with customers


Open to innovative technologies


Relationship-driven
Highly motivated to find efficiencies
Partner with subject matter experts


Set a short timeline


Keep the team small
Define success
Don’t be afraid of trying something new

Some things will work, others won’t

Plan for time to mature

Empower teams with leadership support
Copyright © 2013 Boeing. All rights reserved.

17. Plan for Resources – Infrastructure and DevOps

AWS solves key challenges for rapid innovation


Provisioning


Infrastructure capital planning
Scalable architecture
Cloud Computing creates new challenges


Non-traditional operations


Network designers and architecture need to be
embedded with the project teams
New skill sets – resource risk
Plan Ahead

Drive strategy – people, processes, tools

Be flexible - especially in people planning
Copyright © 2013 Boeing. All rights reserved.

18. Data – The Center of the Universe…
The Complete Picture is Elusive

Business value is contingent upon …


available in the right context…


the right information…
at the right time.
Compliance is critical


Intellectual property


Export control
Information management
See the forest, cut down 1 tree

Start at the contextual level

Begin the authorization process

Refine the data elements as you go
Copyright © 2013 Boeing. All rights reserved.

19. Security is King
Build in Layers | Architect for Scale | Don’t Skip the Process

Understand traditional IT infrastructure responsibilities


Amazon Route 53 / Elastic Load Balancing
Recognize the power – and respect the responsibility

Amazon Elastic Cloud Compute (EC2) instances

Storage allocations
Load Balancing
IaaS Identity Mgmt.

Don’t mistake effort for success
PaaS
Identity Mgmt.

Validate and verify assumptions
Published Apps
& Data Services

Bring in expertise... then invest to build those skills
Copyright © 2013 Boeing. All rights reserved.
OS
Network
Hardware

20. Communicate – Culture Shift

Build for infrastructure volatility




Utility approach to computing resources




Agile infrastructure
Understand reliability expectations
Expands and contracts based on demand
Servers running
Storage allocated – understand value
Metering and billing
New business models



Potential to sell based on usage not asset
Changes product delivery and revenue model
Data monetization opportunities
Volatility | Utility Computing | New Business Value
Copyright © 2013 Boeing.Copyright reserved.
All rights © 2013 Boeing. All rights reserved.

21. Critical Resource for Creating Value
The Objective
Enhanced customer operations
 Customer-focused – airplane out/airline in
 Fleetwide, airlinewide
 Interoperable, scalable solutions
Copyright © 2013 Boeing. All rights reserved.
The Enabler
Enabling architecture
 Common development framework
 Reusable services
 Services integration
 Business process orchestration
 Data integration model
 Unified UX
The Result
Value-driven solutions
 Rapid development
 Layered, embedded security
 Domain interoperability
 Increased reliability
 Innovation-focused
 Analytics and insight
 Strategic engagements

22. Copyright © 2013 Boeing.Copyright reserved.
All rights © 2013 Boeing. All rights reserved.

23. Addendum
Boeing In Action….
Kevin R. Smith
CAS Digital Aviation IT
The Boeing Company
Copyright © 2013 Boeing. All rights reserved.
Copyright © 2013 Boeing. All rights reserved.

24. Copyright © 2013 Boeing. All rights reserved.

25. Please give us your feedback on this
presentation
ENT213
As a thank you, we will select prize
winners daily for completed surveys!