Hybridoma Technology ( Production , Purification , and Application )
How new media technologies were used in each stage
1. QUESTION 4
HOW DID YOU USE NEW MEDIA TECHNOLOGIES IN THE CONSTRUCTION
AND RESEARCH, PLANNING AND EVALUATION STAGES?
2. In each stage of creating my complete media promotional package I had to use many different technologies some
new and some which I was familiar with, I had to use both hardware and software and found it was easier to adjust to
those things which were just more advanced to the things we were used to like the video camera which was used
primarily in the construction stage . On the other hand as I was already used to the Adobe Photoshop software to
learn Adobe InDesign wasn’t as complicated and it seemed to be better off in the construction of the CDdigipak. I
have obtained new skill which I can use in the future when creating designs.
3. RESEARCH AND PLANNING
HARDWARE
In my research and planning section I felt I needed to analyse at least four grime music videos to get into the theme of
the grime culture but for this I would need the internet to access youtube, the world biggest video sharing self as this
is where I would be uploading my final main product of my media promotional package. I would be accessing the web
via a windows computer as those were the ones available to me allowing me to access the web and also use the
software word to type up my analysis then paste it on my online blog.
As I was the one to recommend the artist to my group it became my duty to get in contact with him as I knew him on
a personal level therefore it was easier to get in contact with him. To get in contact with him I used the web as well as
a mobile phone device to ask him when and where and to confirm he was still available closer to the filming time. I
also had to go through the same procedure to as my fellow group members any updates about if they are still coming.
We also did a chase sequence to familiarise ourselves a bit with the advanced video camera at first it seems a bit
overwhelming through its size and multiple functions however after some time it became more simple as you begin
to think of it like a normal camera. After we had filmed the chase sequence we went into post production were we
were first introduced to the interface of the MAC PC’s being a Windows PC user my self I found it slightly challenging
however there was many tips and tricks around the room to help us get used to the interface.
SOFTWARE
There was some software evolved in the research and planning section that would be used throughout all the
production stages. The first one was Microsoft word which we used on the Windows PC’s in class to type up the
treatment that i had wrote as we discussed it together.
Another software which we began to practice while doing our chase sequence exercise was Final Cut Pro which I
seemed to get the hang of quite quickly as I watched tutorials on how to do certain things on Final Cut Pro as I knew
this is a software that professionals use.
4. CONSTRUCTION SECTION
HARDWARE
The construction section was where I had to put all my research and planning into action, first off I filmed using the
same camera that I used in the chase sequence exercise so that there wasn’t time wasted in adjusting the functions of
the camera.
Another piece of hardware that was vital that I took from my house to use for the filming session was a Speaker
which I had bring to very filming session as it was vital to have the lip sync good to make the video seem more
professional and if the lip sync was out it’s the most obvious thing to the audience and doesn't make them want to
watch on.
I also had to take my SLR camera so that I could take pictures for my group so that it could be used for our CDdigipak I
took the pictures after we had finished filming on the same day.
I was in constant use of my mobile phone as I was the only one with the artist number as it made sense because the
artist might not be comfortable talking with the others straight away.
We used a hard drive given to use by the college which we used to save our footage on and then return it after we
were done.
SOFTWARE
In the post production, construction of the vide (the editing) I used Final Cut Pro again and it seemed to go
accordingly.
In the creation of the CDdigipak we all used the Adobe Photoshop and InDesign software it was useful because it was
easier to manipulate on Photoshop but easier to bring everything together n InDesign
5. EVALUATION SECTION
HARDWARE
I used the computer throughout each stage of my media promotional package even in the evaluation stage I was
required to answer four primary questions about media promotional package, feedback, effectiveness of the
combination, meaning I would need access to the web in order to screen-shot every aspect of my video and other
grime music videos. I also needed to use a website to further post this on my online blog.
SOFTWARE
The main software I used for the evaluation stage was Microsoft PowerPoint I did this on a Windows PC, because I
had to create the evaluation on the presentation and then upload it using Slideshare.net, this enabled me to then
further upload it my blog on wordpress.com.
I also used Microsoft excel to create pie charts after I had done set up a little questionnaire online for people to fill
in I did this via Facebook.
Sometimes to keep comments anonymous I used paint to crop out peoples names so that they wouldn’t be exposed
on my blog.
6. IN CONCLUSION…
Every stage of my media promotional package has required me to use many new media technologies and I believe I
have adjusted to them well. There uses were limited to me at the start but once I began to familiarise myself with
them they became a skill that I could say that I have achieved after creating a full media promotional package for
my artist. Without any of these media technologies I wouldn’t be able to do even half of the things I did as every
stage required each one of these hardware and software's to be used in some way or another.