This document provides an overview and comparison of LinkedIn and Doximity. It describes LinkedIn as a large professional social network for presenting work experience and connections, while Doximity is dubbed the "LinkedIn for doctors" with over 70% of US physicians registered. The document outlines key strengths of each platform, such as LinkedIn's large user base and groups, and Doximity's searchable physician directory, HIPAA-compliant messaging, and CME tools tailored for medical professionals. Potential weaknesses discussed include LinkedIn's emphasis on premium services and Doximity primarily serving medical practitioners.

1. LinkedIn and Doximity:
What You Need to Know
RSNA 103rd Scientific Assembly and Annual Meeting
November 26 – December 1, 2017
TIRATH Y. PATEL, MD
@TirathPatelMD
typatel@gmail.com

2. Overview
 LINKEDIN
 What is it?
 Why is having a LinkedIn presence is helpful?
 What are its strengths?
 What are its weaknesses?
 DOXIMITY
 What is it?
 Why is having a Doximity presence is helpful?
 What are its strengths?
 What are its weaknesses?

3. LINKEDIN
http://www.linkedin.com

4. LINKEDIN:
What it is.
 Described as the “World’s Largest Professional Network.”
 Provides a professional online presence for individuals.
 Unlike Facebook, provides a platform to highlight professional achievements.
 Many consider it an abridged CV.
 Large network: 332 million registered members.
 120 million from the United States.
 Many large companies have public LinkedIn pages.
http://press.linkedin.com/about

5. LINKEDIN:
Typical Profile Page.
 Described as a mini-CV
 Allows for a quick glance at one’s
educational profile.
 Can find others with similar connections.
 Can be as detailed or as “less detailed” as
one wants.

6. LINKEDIN:
5 Reasons a LinkedIn presence is helpful.
 NUMBER 1: Google search results.
 NUMBER 2: You can control what is said about you.
 NUMBER 3: Connect with people with the same interests.
 NUMBER 4: Has a news feed, similar to Facebook.
 But unlike Facebook, content is typically only articles or
news of interest (and no personal content).
 NUMBER 5: Recruitment and employment opportunities.

7. LINKEDIN:
What are its strengths?
 LinkedIn Groups.
 Associations of people with like interests to discuss topics relevant to the group.
 LinkedIn Posts.
 Can create posts (like articles) where one can delve into a topic in detail.
 Devotion to professional-only content.
 Can be used for recruitment and employment.

8. LINKEDIN:
What are its weaknesses?
 “Freemium” pricing strategy.
 Emphasis on getting user to upgrade to pay-services.
 For physicians, not much recruitment.
 Recruiters for MDs / practices / hospitals are not soliciting candidates via LinkedIn.
 Somewhat voyeuristic.
 Users can see who has looked at their profile.
 Suggestions of other users to connect to somewhat based on whom others have
clicked on.

9. DOXIMITY
http://www.doximity.com

10. DOXIMITY:
What it is.
 Dubbed the “LinkedIn for doctors” 1.
 United States-based.
 More than 70% of US physicians are on Doximity. 2
 Doximity mobile app a “Top 5 App” used by members of the American College of
Physicians. 3
 Has doctor-specific offerings:
 CME tools.
 HIPAA-compliant email, text, and faxing.
 News portal.
 Doximity Residency Navigator
1. http://venturebeat.com/2014/12/09
/doximity-the-linkedin-for-doctors-
has-signed-up-more-than-half-of-u-s-
physicians/
2. https://www.doximity.com/about/pr
ess?_csrf_attempted=yes
3. http://33charts.com/2013/08/12-
things-about-doximity.html

11. DOXIMITY:
Why is having a Doximity profile helpful?
 Odds are, you already have a profile.
 Doximity pre-populates information based on NPI, AMA, other databases.
 Users need to “claim” their profile to be able to edit it and upload new content.
 Serves as a mini-CV.
 Can insert information about insurances accepted, languages spoken, practice
locations, publications, etc.
 Add press mentions.
 Often automatically adds your press mentions.
 Physician profiles are searchable and viewable to the public.

12. DOXIMITY:
What are its strengths?
 Searchable repository of all physicians.
 Need a French-speaking orthopedist in Atlanta? Search “Atlanta ortho French” in Doximity.
 Can connect via medical school class or residency program.
 CME content.
 Sponsored by UPMC.
 Has CME offerings specific to one’s specialty.
 Most widely used feature: HIPAA-compliant messaging. 1
 Users can obtain a lifetime HIPAA-compliant fax number.
 Doximity Residency Navigator
 Used by US medical students to research prospective residency programs.
 Recent study found 40% of fourth-year medical students at three US allopathic medical
schools used Doximity’s Residency Navigator. 2
 Majority of the students changed the way they applied or ranked programs based on Doximity
Residency Navigator.
 Weekly Doximity News
 Customized medical news based on your specialty and interests.
1. http://33charts.com/2013/08/12-
things-about-doximity.html
2. Rolston AM, Hartley SE, Khandelwal
S, et al. Effect of Doximity
residency rankings on residency
applicants’ program choices. West J
Emerg Med 2015; 16: 889-893.

13. DOXIMITY:
What are its weaknesses?
 Used primarily by physicians.
 Recent addition of nurse practitioners, physician assistants, and pharmacists to
Doximity.
 Limited user base (as it is geared toward health care professionals).
 Online directory of over 800,000 physician profiles. 2
 Privacy concerns.

14. Thank you!
TIRATH Y. PATEL, MD
@TirathPatelMD
typatel@gmail.com