The Music Industry - what's broken (excerpt of a keynote)
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

The Music Industry - what's broken (excerpt of a keynote)

  • 24,129 views
Uploaded on

The following slides are a very brief excerpt of a 60 minute keynote I’m giving at Eurosonic Noorderslag, Europe’s most important live music industry conference

The following slides are a very brief excerpt of a 60 minute keynote I’m giving at Eurosonic Noorderslag, Europe’s most important live music industry conference

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
24,129
On Slideshare
13,487
From Embeds
10,642
Number of Embeds
78

Actions

Shares
Downloads
1,405
Comments
4
Likes
54

Embeds 10,642

http://www.businessmodelalchemist.com 6,766
http://businessmodelalchemist.com 1,373
http://labinove.blogspot.com.br 508
http://labinove.blogspot.com 371
http://2012fallcomm1061cc.pbworks.com 348
http://organisatievisualisatie.blogspot.nl 265
http://www.freemium.org 122
http://organisatievisualisatie.blogspot.com 110
http://www.digipendent.com 101
http://nbcg2.blogspot.com 72
http://www.slideshare.net 63
http://accountancyvisie.blogspot.com 50
http://www.labinove.blogspot.com.br 48
http://music2theppl.blogspot.com 36
http://translate.googleusercontent.com 36
http://www.pascalrossini.com 31
http://blog.mmmotion.com 23
http://organisatievisualisatie.blogspot.be 22
http://labinove.blogspot.pt 22
http://flavors.me 20
http://www.mmmotion.com 19
http://nbcmusic.wordpress.com 19
http://www.labinove.blogspot.com 19
http://www.musicunited.nl 17
https://businessmodelalchemist.com 16
http://blog.musedash.com 16
http://www.linkedin.com 13
http://blog.competitivefutures.com 10
http://accountancyvisie.blogspot.nl 10
http://komlevartcv.blogspot.com 10
http://webcache.googleusercontent.com 8
http://www.competitivefutures.com 7
https://www.linkedin.com 7
http://music2theppl.weebly.com 6
http://www.weebly.com 5
http://www.levidepoches.fr 4
http://labinove.blogspot.com.es 4
http://www.hanrss.com 4
http://lestfm.ning.com 4
http://www.freemusicexposure.com 3
http://labinove.blogspot.it 3
http://komlevartcv.blogspot.ru 3
http://tshfkym.tumblr.com 3
http://www.labinove.blogspot.com.es 2
http://www.musicloversgroup.com 2
http://facebook.slideshare.com 2
http://texsu.blackboard.com 2
http://labinove.blogspot.in 2
http://www.labinove.blogspot.fr 2
http://www.accountancyvisie.blogspot.com 2

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Experimenting with Business Models in the Music Industry (part I) Alexander Osterwalder, Phd AlexOsterwalder.com Twitter: business_design 1
  • 2. the following slides are a very brief excerpt of a 60 minute keynote Iʼm giving at Eurosonic Noorderslag, Europeʼs most important live music industry conference
  • 3. business models
  • 4. The Business Model Canvas
  • 5. to describe, challenge, design, and invent business models more systematically
  • 6. 9 building blocks
  • 7. The Business Model Canvas KEY KEY OFFER CUSTOMER CUSTOMER PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS KEY CHANNELS RESOURCES COST STRUCTURE REVENUE STREAMS
  • 8. the
“old”
 record
label
 model
  • 9. The “Old” Record Label Model KEY KEY OFFER CUSTOMER CUSTOMER PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS nnabe mass hits & wa hits market KEY CHANNELS RESOURCES COST STRUCTURE REVENUE STREAMS huge sales from few artists’ albums
  • 10. The “Old” Record Label Model KEY KEY OFFER CUSTOMER CUSTOMER PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS nnabe mass hits & wa hits market KEY CHANNELS RESOURCES Retailers TV “new” digital Radio channels COST STRUCTURE REVENUE STREAMS huge sales from few artists’ albums
  • 11. The “Old” Record Label Model KEY KEY OFFER CUSTOMER CUSTOMER PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS nnabe mass hits & wa hits market KEY CHANNELS RESOURCES Retailers TV “new” digital Radio channels COST STRUCTURE REVENUE STREAMS huge sales tours & from few merch andisin g concerts artists’ albums
  • 12. The “Old” Record Label Model KEY KEY OFFER CUSTOMER CUSTOMER PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS marketing & promotion detecting & nnabe mass building tale hits & wa nt market hits KEY CHANNELS RESOURCES Retailers TV “new” digital Radio channels COST STRUCTURE REVENUE STREAMS huge sales tours & from few merch andisin g concerts artists’ albums
  • 13. The “Old” Record Label Model KEY KEY OFFER CUSTOMER CUSTOMER PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS marketing & promotion detecting & nnabe mass building tale hits & wa nt market hits KEY CHANNELS RESOURCES portfolio of Retailers TV star artists copyrighted “new” digital content Radio channels COST STRUCTURE REVENUE STREAMS huge sales tours & from few merch andisin g concerts artists’ albums
  • 14. The “Old” Record Label Model KEY KEY OFFER CUSTOMER CUSTOMER PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS marketing & promotion detecting & distribution nnabe mass building tale hits & wa nt market channels hits KEY CHANNELS RESOURCES manufacturers portfolio of Retailers TV star artists copyrighted “new” digital content Radio channels COST STRUCTURE REVENUE STREAMS huge sales tours & from few merch andisin g concerts artists’ albums
  • 15. The “Old” Record Label Model KEY KEY OFFER CUSTOMER CUSTOMER PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS marketing & promotion detecting & distribution nnabe mass building tale hits & wa nt market channels hits KEY CHANNELS RESOURCES manufacturers portfolio of Retailers TV star artists copyrighted “new” digital content Radio channels COST STRUCTURE REVENUE STREAMS royalt y huge sales ing & payme tours & market subsidizing nts from few merch andisin ion g promot unsuccessful concerts artists’ albums artists
  • 16. buzz group
  • 17. ? assess the business model building blocks of the “old” model / where are the weaknesses?
  • 18. The Old Record Label Model KEY KEY OFFER CUSTOMER CUSTOMER PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS marketing & promotion detecting & distribution nnabe mass building tale hits & wa nt market channels hits KEY CHANNELS RESOURCES manufacturers portfolio of Retailers TV star artists copyrighted “new” digital content Radio channels piracy COST STRUCTURE REVENUE STREAMS royalt y huge sales ing & payme tours & market subsidizing nts from few merch andisin ion g promot unsuccessful concerts artists’ albums artists
  • 19. The Old Record Label Model KEY KEY OFFER CUSTOMER CUSTOMER PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS marketing & promotion detecting & distribution nnabe mass building tale hits & wa nt market channels hits KEY CHANNELS RESOURCES manufacturers portfolio of Retailers TV star artists copyrighted “new” digital content Radio channels unbundling of COST STRUCTURE price of songs REVENUE STREAMS into single albums tending towards songs (iTunes) royalt y huge sales ing & payme ZERO tours & market subsidizing nts from few merch andisin ion g promot unsuccessful concerts artists’ albums artists
  • 20. but piracy is the wrong battle to fight!
  • 21. The Old Record Label Model KEY KEY OFFER CUSTOMER CUSTOMER PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS marketing & promotion detecting & distribution nnabe mass building tale hits & wa nt market channels hits KEY CHANNELS distribution is a RESOURCES commodity, attention is manufacturers the new scarcity portfolio of Retailers TV star artists copyrighted “new” digital content Radio channels COST STRUCTURE REVENUE STREAMS royalt y huge sales ing & payme tours & market subsidizing nts from few merch andisin ion g promot unsuccessful concerts artists’ albums artists
  • 22. The Old Record Label Model KEY KEY OFFER CUSTOMER CUSTOMER PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS talent will be marketing & discovered by promo on other mechanismsti detecting & distribution nnabe mass building tale hits & wa nt market channels hits KEY CHANNELS RESOURCES manufacturers portfolio of Retailers TV star artists copyrighted “new” digital content Radio channels COST STRUCTURE REVENUE STREAMS royalt y huge sales ing & payme tours & market subsidizing nts from few merch andisin ion g promot unsuccessful concerts artists’ albums artists
  • 23. The Old Record Label Model KEY KEY OFFER CUSTOMER CUSTOMER social PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS networks are what drive music sales marketing & promotion detecting & distribution nnabe mass building tale hits & wa nt market channels hits KEY CHANNELS RESOURCES manufacturers portfolio of Retailers TV star artists copyrighted “new” digital content Radio channels COST STRUCTURE REVENUE STREAMS royalt y huge sales ing & payme tours & market subsidizing nts from few merch andisin ion g promot unsuccessful concerts artists’ albums artists
  • 24. The Old Record Label Model KEY KEY OFFER CUSTOMER CUSTOMER PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS marketing & promotion detecting & distribution nnabe mass building tale hits & wa nt market channels hits KEY CHANNELS RESOURCES manufacturers portfolio of Retailers TV star artists copyrighted “new” digital bloated cost content Radio channels structure (talent discovery/marketing) COST STRUCTURE REVENUE STREAMS royalt y huge sales ing & payme tours & market subsidizing nts from few merch andisin ion g promot unsuccessful concerts artists’ albums artists
  • 25. The Old Record Label Model KEY KEY OFFER CUSTOMER CUSTOMER PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS marketing & promotion detecting & distribution nnabe mass building tale hits & wa nt market channels shift of the hits balance of power towards artists KEY CHANNELS RESOURCES manufacturers portfolio of Retailers TV star artists copyrighted “new” digital content Radio channels COST STRUCTURE REVENUE STREAMS royalt y huge sales ing & payme tours & market subsidizing nts from few merch andisin ion g promot unsuccessful concerts artists’ albums artists
  • 26. The Old Record Label Model KEY KEY OFFER CUSTOMER CUSTOMER PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS customer marketing & needs are not promotion being satisfied detecting & distribution nnabe mass building tale hits & wa nt market channels hits KEY CHANNELS RESOURCES itʼs all about manufacturers hits AND the Long portfolio of Retailers Tail of music TV star artists copyrighted “new” digital content Radio channels COST STRUCTURE REVENUE STREAMS royalt y huge sales ing & payme tours & market subsidizing nts from few merch andisin ion g promot unsuccessful concerts artists’ albums artists
  • 27. The Old Record Label Model KEY KEY OFFER CUSTOMER CUSTOMER social PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS networks are what talent will be customer drive music sales marketing & discovered by needs are not promo on other mechanismsti being satisfied detecting & distribution nnabe mass building tale hits & wa nt market channels shift of the hits balance of power towards artists KEY CHANNELS distribution is a RESOURCES itʼs all about commodity, attention is manufacturers hits AND the Long the new scarcity portfolio of Retailers Tail of music TV star artists copyrighted “new” digital bloated cost content Radio channels structure (talent piracy unbundling of discovery/marketing) price of songs REVENUE STREAMS into single albums COST STRUCTURE songs (iTunes) royalt tending towards y huge sales ing & payme ZERO tours & market subsidizing nts from few merch andisin ion g promot unsuccessful concerts artists’ albums artists
  • 28. www.businessmodelgeneration.com www.alexosterwalder.com www.businessmodelalchemist.com Twitter: business_design
  • 29. BusinessModelGeneration.com