Jo is a 20-year-old university student studying English literature who lives for music. She is the lead singer of an indie band and enjoys performing, going to local gigs, and sharing new music discoveries with her bandmates and friends on campus weekends. Jo has a strong passion for various music genres but especially loves indie, and expresses her individuality through her distinctive dress sense and appearance.

2. This is Jo. She is a 20 year old
university student and she lives for
music. She goes to all of the gigs
around the campus and Liverpool
and makes the most of the music
that is on offer. As well as doing
this she is the lead singer of an
Indie music band. She loves to
perform in her spare time when
she isn’t studying for her English
literature degree.

3. She lives with her band members
on the university campus and
enjoys drinking with her friends
on the weekends. She is always
open to hear new music and
listen to other people’s opinions
and taste’s on music.

4. She, as a music enthusiast, enjoys a
variety of music genres and is open
to everything but loves the Indie
genre and lives her life as an
individual person. She has her own
dress sense and is recognised by this
and her appearance means a lot to
her.

5. The audience as a whole is split
65% male and 35% female with
an affluent of 64% ABC1.