1. Media pack
Audience profile
Male- 58%
Female- 42%
Average age- 18
Average social class- ABC1
reader
Jeremy Baines is an 18 year old university student from Leeds. His whole life is based around rock music, if he
isn’t doing his degree in music, then he’s listening to music, playing music and talking about music, from the
second he wakes up to the second he goes to sleep. He goes to every gig that he can find and one day dreams
of being in a rock band. He is a very sociable person and popular among his friends. He doesn’t follow normal
trends like everyone else; he chooses his clothes depending on what the rock musicians are wearing.