This is a presentation I gave at BrightonSEO on Data visualization, storytelling, and reporting.
Here are some of the links I mentioned:
The Report - http://bit.ly/brighton-report
Offset Video - http://bit.ly/1xJO3Si
Annie Cushing Discount - http://www.annielytics.com/blog/coupon/brighton/
Video of Magic Trick:
7. @aaronfriedman
THE POWER TO CHANGE OUR PERSPECTIVE
http://www.spin.com/sites/all/files/styles/style820_546/public/130207-justin-timberlake.png
8. @aaronfriedman
They Are The Reason We Can Be
http://thisisiantan.files.wordpress.com/2013/04/20130402-015512.jpg?w=500&h=700
9. @aaronfriedman
They Are The Reason We Can BeFounders
http://www.guitargirlmag.com/news/myspace-2-0---can-timberlake-bring-sexy-back
10. @aaronfriedman
They Are The Reason We Can BePhilosophers
http://media3.onsugar.com/files/2013/11/04/848/n/1922398/34b2c587b22515ca_justinPINTEREST.xxxlarge/i/Justin-Timberlake-has-thing--between.jpg
11. @aaronfriedman
They Are The Reason We Can BeDancers
http://www.zap2it.com/blogs/where-is-justin-2008-11
12. @aaronfriedman
What do Storiesdo for us?
http://i.ytimg.com/vi/efNzhEKm3w4/maxresdefault.jpg
15. @aaronfriedman
VARIOUS SCENARIOS
We still don’t have answered, but this data, and scenarios, have led us to a point of additional testing and questioning what users want and why they click.
1.People wanted to see porn and thought the link would take them there
2.They were curious who 4Chan was
#BETHANYMOTAWHO??
21. @aaronfriedman
Or, they might just not understand what you are trying to say
http://img2.timeinc.net/ew/i/2013/03/13/fallon-timberlake-sexyback_510x317.jpg
27. @aaronfriedman
LEGIT HOW I IMAGINE MY CLIENTS IF THEY GOT THIS
http://cdn.3news.co.nz/3news/AM/0-Articles/217095/justin-timberlake_socialnetwork.jpg?width=700
28. @aaronfriedman
BUT WE HAVE STORIES TO TELL
http://i.dailymail.co.uk/i/pix/2013/12/19/article-0-1A3264FA00000578-604_634x422.jpg
30. @aaronfriedman
CREATED A NEW TEMPLATE
This is nothing original. Anyone with a little basic skill in excel can do it.
Makes data pulling:
Fast
Efficient
Accurate (removes the possibility of human error)
* This is a re-make of a post I wrote on Moz.com
GET YOUR COPY HERE
http://bit.ly/brighton-report
31. @aaronfriedman
THE REPORTING PACKAGE “HOW-TO”
•SEO Tools for Excel
•Excel Formulas and Functions
•Creativity to tell the story
33. @aaronfriedman
First Figure out Which is the right profile.
Choose Dimensions and Metrics
PULLING THE DATA WITH
34. @aaronfriedman
First Figure out Which is the right profile.
Choose Dimensions and Metrics
Add in Any Segments
PULLING THE DATA WITH
35. @aaronfriedman
First Figure out Which is the right profile.
Choose Dimensions and Metrics
Add in Any Segments
Put in the appropriate Filters
PULLING THE DATA WITH
38. @aaronfriedman
PULLING THE DATA FROM THE DATA
This happens automatically from the last sheet
Copy and PATE VALUES into the appropriate month
PRO TIP:This is a common theme throughout the entire report. Pull in the data you want to copy to that sheet.
44. @aaronfriedman
GOOGLE BENCHMARK REPORTS
•Announced on Sept 10th
•Compare yourself in your industry
http://analytics.blogspot.com/2014/09/new-benchmarking-reports-help- twiddy.html
51. @aaronfriedman
THIS IS $111.6 MILLIONIN DONATIONS
Facebook plotted out how the ice bucket challenge spread across the US in a data analysis post they had, which is eye opening!
Read more: http://marketingland.com/als-ice- bucket-challenge-viral-success-cause- 96463
52. @aaronfriedman
“Let The DatasetChange Your Mindset”
-Hans Rosling
http://www.ted.com/talks/david_mccandless_the_beauty_of_data_visualization
53. @aaronfriedman
IT’S ALL ABOUT THE DATA…
http://blog.tiqiq.com/wp-content/uploads/2013/05/Justin-Timberlake.png
BUT IT’S ALL ABOUT PRESENTATION