Adam Honig - 5 Keys to CRM Success

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Sales Acceleration Summit - This session is now available on demand: http://www.insidesales.com/events/2014/sales-acceleration-summit/adam-honig

Session Overview
Implementing CRM can increase revenue, decrease costs to service customers and help a company achieve its strategic objectives.

Or it can be a costly exercise that alienates the sales team, disrupts operations and ultimately loses accounts.

Using attention grabbing illustrations to illuminate his point, Adam will draw upon his 18 years of CRM success to provide you with a bullet-proof approach to achieving success in this extremely important domain.

Published in: Business
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Adam Honig - 5 Keys to CRM Success

  1. 1. #SalesSummit | @adamhonig
  2. 2. #SalesSummit | @adamhonig The 5 Keys to CRM Success CRM: It can drive sales, decrease costs, increase customer satisfaction … or ruin your career. Here’s how to avoid that last bit.
  3. 3. #SalesSummit | @adamhonig Introduction
  4. 4. #SalesSummit | @adamhonig http://www.flickr.com/photos/33649300@N07/6000468077/
  5. 5. #SalesSummit | @adamhonig http://www.adamhonig.com/post/78109569216/what-i-believe
  6. 6. #SalesSummit | @adamhonig @jessicahagy thisisindexed.com http://thisisindexed.com/wp-content/uploads/2008/03/card1429_l.JPG
  7. 7. #SalesSummit | @adamhonig http://www.flickr.com/photos/tarynmarie/218965633/http://www.flickr.com/photos/657 56749@N05/5988854922/
  8. 8. #SalesSummit | @adamhonig http://www.flickr.com/photos/11384441@N06/4465201939/
  9. 9. #SalesSummit | @adamhonig http://bhoffert.faculty.noctrl.edu/hst330/Wel comeToNirvana.png http://www.condenaststore.com/-sp/Rabbit-at-a-meeting- showing-a-chart-with-a-bouncing-line-New-Yorker-Cartoon- Prints_i8544330_.htm
  10. 10. #SalesSummit | @adamhonig Key #1: Secure executive sponsorship.
  11. 11. #SalesSummit | @adamhonig http://www.flickr.com/photos/54919322@N00/551307771/
  12. 12. #SalesSummit | @adamhonig Key #2: Do the right amount of planning.
  13. 13. #SalesSummit | @adamhonig Key #3: Less is more.
  14. 14. #SalesSummit | @adamhonig Key #4: Take a balanced approach.
  15. 15. #SalesSummit | @adamhonig Key #5: Tap the right technology.
  16. 16. #SalesSummit | @adamhonig http://blogs-images.forbes.com/jessicahagy/files/2012/07/IMAGE0004.jpg
  17. 17. #SalesSummit | @adamhonig Cloud Sherpas: Cloud Advisory & Technology Services
  18. 18. #SalesSummit | @adamhonig You might also be interested in Forget Buzzwords: CRM Projects Achieve 3 Outcomes Only: http://bit.ly/1hIamMc Building CRM Technology: 5 Projects That Deliver: http://bit.ly/1hIbmQr 3 Techniques Alone Justify SFA: http://bit.ly/1evaAYl
  19. 19. #SalesSummit | @adamhonig For even more information @adamhonig blog.cloudsherpas.com/crm www.cloudsherpas.com

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