Utah Valley University Presentation

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6 likes•2,023 views

This document discusses strategies for creating engaging content across multiple platforms. It emphasizes entertaining, educating, and elevating audiences while engaging them through storytelling, life lessons, and sharing experiences. It provides an example of a viral video campaign for the home security brand Vivint that received millions of views and social shares. It also discusses optimizing content for platforms like YouTube, Facebook, Twitter, Pinterest, Buzzfeed, and SlideShare and repurposing content across channels to maximize viewership and drive referral traffic. The goal is to create memorable, shareable content that spreads organically and elevates brands.

Marketing

@97thFloor@SaunderSchroed slideshare.net/97thfloor/

four e’s (of content)
entertain, educate, engage, elevate

three c’s (of content)
entertain, educate, engage, elevate

video
youtube.com/watch?v=gd2aNEHKj1o&noredirect=1

alright, let me break it down to you right quick

check list
entertain, educate, engage, elevate

educate + engagement
sharing stories,
life lessons…
…experiences,
wisdom on
wisdom
(for content)

results
1,000,000 YouTube views in less than a week
!
21,000+ facebook shares
!
56,000+ embeds, mentions, and links
!
2.5 million+ aggregated views
!
4,000 aggregated comments
!
50,000+ social shares

repurpose
what’s cool about this,
besides an additional
200k+ views?
…user submitted

results
what would SQUINTS do
no short cuts

103 followers 3,770 followers
increased pinterest followers

We’ve seen around 10% of total views as referral traffic
10% of 370,000 = 37,000 views
traffic to article

BuzzFeed post
Placement within post
buzzfeed

jonnegroni.com/2013/07/11/the-pixar-theory/
awesome theory
!
Problem:
took 2 1/2 to 3 hours to understand

be SQUINTS
+
=
squints MARRIED wendy…and HAD 9 kids

which equals
=
at least 9 great nights for
squints

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Utah Valley University Presentation

1. @97thFloor@SaunderSchroed slideshare.net/97thfloor/

2. intro

3. Squints

4. unpredictable

6. you could be pushed out of sight

7. and your data could disappear overnight

8. quality

9. four e’s (of content) entertain, educate, engage, elevate

10. three c’s (of content) entertain, educate, engage, elevate

11. YouTube

12. video youtube.com/watch?v=gd2aNEHKj1o&noredirect=1

13. entertain

14. alright, let me break it down to you right quick

15. creation staged ! ! edited footage to look like a security camera ! ! and added that nice Vivint logo

16. check list entertain, educate, engage, elevate

17. educate + engage

18. mystery = educate + engagement

19. educate + engagement sharing stories, life lessons… …experiences, wisdom on wisdom (for content)

20. educate + engagement (for brand)

21. check list entertain, educate, engage, elevate

22. elevate

23. results 1,000,000 YouTube views in less than a week ! 21,000+ facebook shares ! 56,000+ embeds, mentions, and links ! 2.5 million+ aggregated views ! 4,000 aggregated comments ! 50,000+ social shares

24. repurpose what’s cool about this, besides an additional 200k+ views? …user submitted

25. brand mentions

26. averaged 15-20 brand mentions per day brand mentions = opportunity

27.

28. results what would SQUINTS do no short cuts

29. check list entertain, educate, engage, elevate

30. social postcards

31. social post cards

32. social shares

33. optimized for twitter

34. optimized for facebook (opengraph)

35. referral traffic