Quality Reach I SMX West Slides

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Case studies showing how to effectively reach your target audience through qualified influencers and YouTube strategies. #QualifiedReach

Quality Reach I SMX West Slides

  1. 1. @97thFloor #QualifiedReach@SaunderSchroed
  2. 2. intro
  3. 3. promo tip
  4. 4. qualified reach
  5. 5. aka the Squints strategy
  6. 6. target
  7. 7. find influencers followerwonk ! influential (follow them) ! influential that follow you
  8. 8. nurture
  9. 9. You shall not PASS! …unless you have that password passworded url perception increase loyalty beta testers
  10. 10. dm influencers 1. send a cute little intro. dm about campaign (nurture) 2. then send url with password eager frank peace catcher
  11. 11. live = qualified reach peace catcher = qualified reach eager frank = qualified reach
  12. 12. chemistry
  13. 13. we’ve got chemistry chemistry here you feel it? I felt it! alright JANICE!
  14. 14. results client’s average video, before this, was around 5,000 views what would SQUINTS do 3-4 week process aka no short cuts
  15. 15. twitter analytics
  16. 16. nuvi nuviapp.com
  17. 17. do it again improve increase results
  18. 18. repeat reach = the amount of people who could potentially see it i.e.: someone tweets out the link with 10,000 followers = 10,000 reach ! spread = the amount of people who RT the original tweet ! reach + spread = viral coefficiency ! 8,469,347 + 1,849,309 = 10,318,656 ! over 250,000+ views to url in 2 weeks
  19. 19. change of pace
  20. 20. youtube [content] creation
  21. 21. goals, kpi’s, and the whole shebang process ! • on-boarding • kick-off call • 4e’s of content • creative brief
  22. 22. four e’s (of content) entertain, educate, engage, elevate
  23. 23. client’s goals entertain, educate, engage, elevate brand awareness
  24. 24. idea gen. idea+ = brand awareness
  25. 25. take what works
  26. 26. idea Coke’s Security Camera campaign + friend zone
  27. 27. entertain
  28. 28. video youtube.com/watch?v=gd2aNEHKj1o&noredirect=1
  29. 29. alright, let me break it down to you right quick
  30. 30. creation staged ! ! edited footage to look like a security camera ! ! and added that nice Vivint logo
  31. 31. check list entertain, educate, engage, elevate
  32. 32. educate + engage
  33. 33. mystery = educate + engagement
  34. 34. educate + engagement sharing stories, life lessons… …experiences, wisdom on wisdom (for content)
  35. 35. educate + engagement (for brand)
  36. 36. check list entertain, educate, engage, elevate
  37. 37. elevate
  38. 38. results 1,000,000 YouTube views in less than a week ! 21,000+ facebook shares ! 56,000+ embeds, mentions, and links ! 2.5 million+ aggregated views ! 4,000 aggregated comments ! 50,000+ social shares
  39. 39. repurpose what’s cool about this, besides an additional 200k+ views? …user submitted
  40. 40. brand mentions
  41. 41. averaged 15-20 brand mentions per day brand mentions = opportunity
  42. 42. check list entertain, educate, engage, elevate
  43. 43. be SQUINTS + = squints MARRIED wendy…and HAD 9 kids
  44. 44. which equals = at least 9 great nights for squints
  45. 45. end @SaunderSchroed saunder@97thFloor.com @97thFloor

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