Quality Reach I SMX West Slides

•

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Case studies showing how to effectively reach your target audience through qualified influencers and YouTube strategies. #QualifiedReach

@97thFloor #QualifiedReach@SaunderSchroed

find influencers
followerwonk
!
influential
(follow them)
!
influential that follow you

You shall not PASS!
…unless you have that password
passworded url
perception increase loyalty beta testers

dm influencers
1. send a cute little intro. dm about campaign
(nurture)
2. then send url with password
eager frank
peace catcher

live = qualified reach
peace catcher = qualified reach
eager frank = qualified reach

we’ve got chemistry chemistry here
you feel it?
I felt it!
alright JANICE!

results
client’s average video, before this,
was around 5,000 views
what would SQUINTS do
3-4 week process aka no short cuts

repeat
reach = the amount of people who could potentially see it
i.e.: someone tweets out the link with 10,000 followers = 10,000 reach
!
spread = the amount of people who RT the original tweet
!
reach + spread = viral coefficiency
!
8,469,347 + 1,849,309 = 10,318,656
!
over 250,000+ views to url in 2 weeks

goals, kpi’s, and the whole shebang
process
!
• on-boarding
• kick-off call
• 4e’s of content
• creative brief

four e’s (of content)
entertain, educate, engage, elevate

idea
Coke’s Security Camera campaign + friend zone

video
youtube.com/watch?v=gd2aNEHKj1o&noredirect=1

alright, let me break it down to you right quick

check list
entertain, educate, engage, elevate

educate + engagement
sharing stories,
life lessons…
…experiences,
wisdom on
wisdom
(for content)

results
1,000,000 YouTube views in less than a week
!
21,000+ facebook shares
!
56,000+ embeds, mentions, and links
!
2.5 million+ aggregated views
!
4,000 aggregated comments
!
50,000+ social shares

repurpose
what’s cool about this,
besides an additional
200k+ views?
…user submitted

be SQUINTS
+
=
squints MARRIED wendy…and HAD 9 kids

which equals
=
at least 9 great nights for
squints

end
@SaunderSchroed
saunder@97thFloor.com
@97thFloor

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Quality Reach I SMX West Slides

1. @97thFloor #QualifiedReach@SaunderSchroed

2. intro

3. promo tip

4. qualified reach

5. aka the Squints strategy

6. target

7. find influencers followerwonk ! influential (follow them) ! influential that follow you

8. nurture

9. You shall not PASS! …unless you have that password passworded url perception increase loyalty beta testers

10. dm influencers 1. send a cute little intro. dm about campaign (nurture) 2. then send url with password eager frank peace catcher

11. live = qualified reach peace catcher = qualified reach eager frank = qualified reach

12. chemistry

13. we’ve got chemistry chemistry here you feel it? I felt it! alright JANICE!

14. results client’s average video, before this, was around 5,000 views what would SQUINTS do 3-4 week process aka no short cuts

15. twitter analytics

16. nuvi nuviapp.com

17. do it again improve increase results

18. repeat reach = the amount of people who could potentially see it i.e.: someone tweets out the link with 10,000 followers = 10,000 reach ! spread = the amount of people who RT the original tweet ! reach + spread = viral coefficiency ! 8,469,347 + 1,849,309 = 10,318,656 ! over 250,000+ views to url in 2 weeks

19. change of pace

20. youtube [content] creation

21. goals, kpi’s, and the whole shebang process ! • on-boarding • kick-off call • 4e’s of content • creative brief

22. four e’s (of content) entertain, educate, engage, elevate

23. client’s goals entertain, educate, engage, elevate brand awareness

24. idea gen. idea+ = brand awareness

25. take what works

26. idea Coke’s Security Camera campaign + friend zone

27. entertain

28. video youtube.com/watch?v=gd2aNEHKj1o&noredirect=1

29. alright, let me break it down to you right quick

30. creation staged ! ! edited footage to look like a security camera ! ! and added that nice Vivint logo

31. check list entertain, educate, engage, elevate

32. educate + engage

33. mystery = educate + engagement

34. educate + engagement sharing stories, life lessons… …experiences, wisdom on wisdom (for content)

35. educate + engagement (for brand)

36. check list entertain, educate, engage, elevate

37. elevate

38. results 1,000,000 YouTube views in less than a week ! 21,000+ facebook shares ! 56,000+ embeds, mentions, and links ! 2.5 million+ aggregated views ! 4,000 aggregated comments ! 50,000+ social shares

39. repurpose what’s cool about this, besides an additional 200k+ views? …user submitted

40. brand mentions

41. averaged 15-20 brand mentions per day brand mentions = opportunity

42.

43. check list entertain, educate, engage, elevate

44. be SQUINTS + = squints MARRIED wendy…and HAD 9 kids

45. which equals = at least 9 great nights for squints

46. end @SaunderSchroed saunder@97thFloor.com @97thFloor