Geekend presentation

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  • Geekend presentation

    1. 1. Creating Buzz: TMWhy & How #buzzworthy
    2. 2. MICHAELDURWINDirector of User Experience and Marketing At Boston Technologies
    3. 3. MICHAELDURWIN 1st web site created 1993 1st web video 1994 1st social media campaign 1995
    4. 4. MICHAELDURWIN ClientsComcast, HBO, Reebok, NBC, LibertyMutual, ABC, Microsoft, GMC, Deloitte, Coca-Cola, ESPN, Disney, Amazon
    5. 5. MICHAELDURWIN Awards Emmy Award NIAMIC Multicultural Award Bell Ringer PR Award Mobile Development Award 2 Silver Mark Awards #7 Most viewed video on AdAge.com Adobe Site of the Week W3C Expert on Scalable Vector Graphics
    6. 6. #buzzworthy
    7. 7. #geekend
    8. 8. #dma2011
    9. 9. Weird
    10. 10. Personal
    11. 11. Relevant
    12. 12. Important
    13. 13. Sad
    14. 14. Valuable
    15. 15. Shocking
    16. 16. Educational
    17. 17. Addictive
    18. 18. Funny
    19. 19. Share?
    20. 20. Sharable!
    21. 21. Weird Personal RelevantSharable = Important Sad Valuable Shocking
    22. 22. Boring BlandSharable =/ Generic Mundane Old
    23. 23. Sharable = #BuzzWo
    24. 24. Does your onlinepresence have buzz-worthy content?
    25. 25. Then why would anyonevisit it, share it, or comeback to it?
    26. 26. Thereare 4 types of people
    27. 27. There 4 aretypesof Yourpeople: Family
    28. 28. There 4 aretypesof Your Colleaguespeople
    29. 29. There 4 aretypesof Your friend Their friendpeople
    30. 30. There 4 aretypesof People youve neverpeople heard of
    31. 31. Once you, your colleagues,family & friends have visitedyour site...
    32. 32. Once you, your colleagues,family & friends have visitedyour site...Why should they come
    33. 33. Once you, your colleagues,family & friends have visitedyour site...Why should they come
    34. 34. Once you, your colleagues,family & friends have visitedyour site...Why should they comeback?
    35. 35. NO!
    36. 36. They wantsomethingnew!
    37. 37. They wantsomethingdifferent!
    38. 38. They wantsomethingto share!
    39. 39. They wantsomethingto share! (Psst... and
    40. 40. What kind of
    41. 41. What kind ofPICTURES
    42. 42. What kind ofVIDEO
    43. 43. What kind ofBLOGS
    44. 44. What kind ofMUSIC
    45. 45. What kind ofGAMES
    46. 46. What kind ofCAUSES
    47. 47. What kind of DATA
    48. 48. What kind ofLOCATION
    49. 49. What kind ofDEALS
    50. 50. What kind ofNEWS
    51. 51. BTW:
    52. 52. How does buzz-
    53. 53. How does buzz- 56,677
    54. 54. How does buzz- x My Facebook:
    55. 55. Amplification 1 article + 1True Reach = 29+
    56. 56. Why do you careabout sharing?
    57. 57. Why do you careabout sharing?
    58. 58. Why do you careabout sharing?
    59. 59. Why do you careabout sharing?
    60. 60. Remember the People
    61. 61. Remember the People
    62. 62. How does buzz-Traffic Awareness Search Engines
    63. 63. How does buzz-Traffic Awareness Search Engines$ $
    64. 64. How do you use buzz- worthy content for Search Engines, Blog WORDS News
    65. 65. How do you use buzz- worthy content for Search Engines, IMAGES Blog News
    66. 66. How do you use buzz- worthy content for Search Engines, Blog VIDEO = Twitter YouTube
    67. 67. How do you use buzz- worthy content for Search Engines, Foursqu LOCATI are Gowalla
    68. 68. How much will thisCost? (pay attention)
    69. 69. $0
    70. 70. How do youcreatebuzz-worthy 1. Leverage your resources 2. Assign tasks 3. Look for opportunitiescontent for 4. Identify outposts 5. Supply outposts$0? 6. Identify ambassadors 7. Supply your ambassadors 8. Make your stuff sharable 9. Get people connected
    71. 71. Yourresources: Your staff, coworkers, customers, fans, connections
    72. 72. Assigntasks: Taking pictures Shooting video Tweeting Updating Facebook Blogging Updating your site
    73. 73. Identifyoutposts: Facebook Twitter Google+* YouTube Flickr Vimeo MySpace Ustream
    74. 74. Identifyambassadors: Your customers/fans (especially the young and/ or passionate ones)
    75. 75. Supply youroutposts: Blogs Images Video Tweets Infographics Status updates RSS feeds
    76. 76. Supply yourambassadors: Blogs Images Video Tweets Infographics Status updates RSS feeds
    77. 77. Make yourstuffsharable:
    78. 78. Make your Put your content EVERYWHEREstuffsharable:
    79. 79. Make your Put your content EVERYWHEREstuff Add buttons tosharable: EVERYTHING
    80. 80. Make your Put your content EVERYWHEREstuff Add buttons tosharable: EVERYTHING
    81. 81. Make your Put your content EVERYWHEREstuff Add buttons tosharable: EVERYTHING Tell EVERYONE about it
    82. 82. What else?
    83. 83. What else? Monitor and Respond
    84. 84. What else? Monitor and Respond MONITOR and RESPOND
    85. 85. What else? Monitor and Respond MONITOR and RESPOND MONITOR
    86. 86. What else? Monitor and Respond MONITOR and RESPOND MONITOR AND
    87. 87. What else? Monitor and Respond MONITOR and RESPOND MONITOR AND RESPOND
    88. 88. QUESTIONS?
    89. 89. MICHAELDURWIN@mdurwin mdurwin@gmail.commdurwin.comPresentation:www.slideshare.com

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