The document discusses how businesses need to adapt their strategies to changing technology in order to survive. It notes that established strategies focused on scale and value chains may no longer provide competitive advantages. Industries like music sales that did not adapt to new technologies like Napster and iTunes have seen large declines. The document warns that if businesses do not embrace change, they risk falling behind competitors. It advocates that organizations overcome beliefs that change cannot be done and urges businesses to adapt their strategies to the new digital era.

1. Are we using Technology
Strategically?
Peter Kerr
Business Coach

2. “It is not the strongest of
the species that
survives, nor the most
intelligent that survives.
It is the one that is most
adaptable to change.”

3. “When technology and society evolve faster
than our ability to adapt”
Digital Darwinism…

4. “In the era of digital darwinism
no business is too big to fail or
to small to succeed.”
Brian Solis: The End of Business as Usual

5. Time for a digital business revolution?

6. Established strategies…
Generate competitive advantage via scale
Bruce Henderson founder of Boston Consulting Group
The strategic importance of the value chain
Prof. Michael Porter University of Harvard Business School

7. In store music sales fell
by 76% between 2000
and 2010
The industry response?
They sued to have
Napster shut down.
Apple created iTunes…

10. Phases of the “digital revolution”
0
19
38
56
75
94
113
131
150
1990 1992 1994 1996 1998 2000 2002 2003 2005 2007 2009 2011 2013
Britannica
hard copy
sales (000)
0
1
2
3
4
0 75
Wikipedia
pages
(MM) Web 1.0:
Deconstruction
Web 2.0:
User creation
WikipediaLaunch

11. Technology driving down costs

12. The world’s stock of data
Analogue
(Paper, film audiotape, vinyl)
1986: 2.62 x 1018 Bytes (B GB)
Digital
(In 1986, principally pocket calculators)
1986: 0.02 x 1018 Bytes (B GB)
PC Storage
DVD/Blu-Ray
Digital tape
Servers
CDs
1986 1993
2000
2007 2011
Connected
via Internet
Cloud Storage

13. WARNING SIGNS
“ Kevin won’t like that approach”
‘Brian has his own way of doing things”

14. I’m a bit depressed
now Peter…

15. DIAGNOSIS IS RARELY
THE PROBLEM
YOUR ISSUE IS
OVERCOMING THE
BELIEF THAT NOTHING
CAN BE DONE

16. CHANGE IS
THREATENING

17. Back in the day…

19. Final thoughts….
• Performance related pay
• Everyone likes a good SWOT
• Shine a light on organisational denial
• If you don’t embrace change who will?

20. www.8020rules.com
@8020man