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Major conceptual advances that power economic growth seem to occur
about 2-3 times a century. Previous waves, e.g., the steam engine and its
descendants, mechanized muscle power. Connected intelligence (aka
Industry 4.0) is the latest and most transformative because it augments and
automates mental power—the ability to use our brains to understand and
shape our environments — and is accelerating exponentially.
2This	content	included	for	educational	purposes.
This	content	included	for	educational	purposes. 3
• Lawrence	Mills	Davis	is	founder	and	managing	director	of	
Project10X,	a	research	consultancy	known	for	forward-looking	
industry	studies;	multi-company	innovation	and	market	
development	programs;	and	business	solution	strategy	
consulting.	Mills	brings	30	years	experience	as	an	industry	
analyst,	business	consultant,	computer	scientist,	and	
entrepreneur.	He	is	the	author	of	more	than	50	reports,	
whitepapers,	articles,	and	industry	studies.	
• Mills	researches	artificial	intelligence	technologies	and	their	
applications	across	industries,	including	cognitive	computing,	
machine	learning	(ML),	deep	learning	(DL),	predictive	analytics,	
symbolic	AI	reasoning,	expert	systems	(ES),	natural	language	
processing	(NLP),	conversational	UI,	intelligent	assistance	(IA),	
and	robotic	process	automation	(RPA),	and	autonomous	multi-
agent	systems.	
• For	clients	seeking	to	exploit	transformative	opportunities	
presented	by	the	rapidly	evolving	capabilities	of	artificial	
intelligence,	Mills	brings	a	depth	and	breadth	of	expertise	to	help	
leaders	realize	their	goals.	More	than	narrow	specialization,	he	
brings	perspective	that	combines	understanding	of	business,	
technology,	and	creativity.	Mills	fills	roles	that	include	industry	
research,	venture	development,	and	solution	envisioning.
Lawrence	Mills	Davis	
Managing	Director		
Project10X		
mdavis@project10x.com	
202-667-6400
LONG	WAVES	OF	INNOVATION
This	content	included	for	educational	purposes.
Long	waves	of	innovation
5
Major	conceptual	advances	that	power	economic	growth	seem	to	
occur	about	2-3	[mes	a	century.	
The	chart	shows	six	long	waves.	Inven[ons	in	coon-	spinning,	iron-
making,	and	steam	power	propelled	the	first	boom.	It	lasted	from	
the	1780s	to	the	1840s.	The	second	wave	arrived	with	innova[ons	
in	steelmaking	and	railways,	las[ng	for	half	a	century	before	
running	out	of	steam	around	1900.	Electrifica[on	and	the	internal-
combus[on	engine	powered	the	third	50-year	wave.	The	fourth	
industrial	wave	was	launched	in	the	early	1950s	on	the	back	of	
petrochemicals,	electronics,	compu[ng	and	aerospace.		
A	fi`h	long	wave,	connected	intelligence,	started	in	the	1970s	with	
the	precursors	of	the	Internet.	It	con[nued	with	the	adop[on	of	
client-server	corporate	networking,	and	rapidly	accelerated	
following	the	introduc[on	of	the	World	Wide	web	and	mobile	
devices.	Following	the	global	recession,	this	wave	has	shi`ed	into	a	
new	growth	gear.	Far	from	being	over,	the	connected	intelligence	
wave	(also	called	Industry	4.0)	has	probably	another	35	years	to	go.		
Meanwhile,	a	sixth	wave	is	forming	that	will	be	powered	by	
nanotechnology,	bioscience,	and	clean	energies	as	well	as	AI.
Source:	Joseph	Schumpeter,	Norman	Poire
Connected	Intelligence	is	a	long	wave	of	innova-on	that	combines	compu-ng,	
communica-ons,	and	distributed	intelligence	(AI).	It	brings	fundamental	shi=s	in	paradigm,	
economics,	and	technology.
We are at the beginning of the most
transformative revolution ever Industry 4.0
Industry 4.0
Connected intelligence
`1
Industry 1.0
Agriculture
Industry 2.0
Industrial
Industry 3.0
Information Age
Source:	Publicis•Sapient
This	content	included	for	educational	purposes. 6
Computers and other digital advances are doing for mental power – the ability to
use our brains to understand and shape our environments – what the steam
engine and its descendants did for muscle power.
7
Erik Brynjolfsson, Director, MIT Initiative on the Digital Economy, 

Massachusetts Institute of Technology, USA
This	content	included	for	educational	purposes.
The speed of current breakthroughs has no historical precedent. When compared
with previous industrial revolutions, the Fourth is evolving at an exponential rather
than a linear pace. Moreover, it is disrupting almost every industry in every country.
8
Klaus Schwab, Founder & Executive Chairman, World Economic Forum
This	content	included	for	educational	purposes.
“As a society, we are entering uncharted territory.”
- Marc Benioff,

Salesforce CEO

18 January 2016
Industry	1.0	
Agriculture
Industry	3.0	
Information	Age
Industry	4.0	
Connected	
Intelligence
150	Years
75	Years
40	Years
??	Years
Industry	2.0	
Industrial
Source:	Publicis•Sapient
“As a society, we are
entering uncharted
territory.”
- Marc Benioff,

Salesforce CEO

18 January 2016
9This	content	included	for	educational	purposes.
This	content	included	for	educational	purposes.
Rise	of	the	4th	Platform	—	Fabric	of	community,	data,	devices	&	intelligence
10
Source: Dion Hinchcliff
Mainframe		
Computers
Desktop	
Computers
User

	Friendly		GUI
Internet
Business	Value	Created	(NASDAQ*)
Industry	3.0		|		Information	Age Industry	4.0		|		The	Connected	Intelligence	Age
Big	Data	Platforms
Machine	
Learning
Ubiquitous		
User	Interfaces
TBD…
Business	Value	Created	(NASDAQ*)
WE	ARE	HERE…
1970 1980 2010 20302025202020151990 2000 2010
YearsDecades
During	the	Information	Age,	NASDAQ	composite	index	(weighted	market	
cap)	increased	3.5	times	during	the	4	decades,	from	1970	to	2010	.	
In	the	Connected	Intelligence	Age,	NASDAQ	composite	index	(weighted	market	
cap)	will	increase	more	than	3	times	in	the	2	decades	from	2010	to	2030	.	
600	–
2150	–
–
2150	–
6500	–
–
Sources:	World	Economic	Forum,	NASDAQ,	Forbes	Global,	BAML,	McKinsey,	Forrester,	Frost	&	Sullivan,	Gartner,	IDC,	Analysis	Group,	

BCC	Research,	Rubin	Worldwide,	Tractica,	Publcis.Sapient,	CB-Insights,	Statista,	O’Reilly,	TechEmergence,	Venture	Scanner,		Wikibon,	
Mobile	Connected	
Population
11This	content	included	for	educational	purposes.
12
ERA INFORMATION	AGE CONNECTED	INTELLIGENCE	AGE
Time	span 1970	to	2010	 2010	to	2030
Technology	users Thousands	to	millions	to	hundreds	of	millions	of	users Billions	of	users,	trillions	of	things,	everywhere
Products Designed	for	the	enterprise	only	to	designed	for	enterprise	first	
and	then	“downsized"	for	the	consumer
Designed	for	the	consumer	and	Internet	of	everything,	
enhanced	for	the	enterprise
Devices Mainframe,	Minicomputer	&	Terminals	to	LAN/Internet,	Client/
Server	and	personal	computer
Mobile	Broadband,	Cloud	Services,	Big	Data/Analytics,	Social	
Business,	Mobile	Devices
Applications Hundreds	of	programs	to	tens	of	thousands	of	apps Millions	of	apps
Focus Business	recordkeeping	to	enterprise	core	applications	to	
personal	apps	that	digitized	types	of	information	and	
computerized	routine	tasks	to	user-friendly	GUIs,	Internet,	and	
mobile	connected	population
Big	data	platforms,	machine	learning,	AI,	robotics,	3D	printing,	
Internet	of	Things,	cognitive	systems,	next	generation	security,	
and	ubiquitous	natural	user	interfaces
Data 10	Petabytes	in	1985	to	1	zettabyte	of	data	in	2010 40	zettabytes	by	2020,	to	1	Yottabyte	by	2030
World	population 3.7B	to	6.9B	people.	From	$5,000	to	$10,000	per	capita	GDP. 6.9B	to	8.5B	people.	From	$10,000	to	$14,000	per	capita	GDP.
World	GDP $18T	to	$68T $68T	to	$119T
World	ICT	GDP $270B	in	1970	to	$4T	in	2010 $4T	in	2010	to	$13T	in	2030
ICT	as	%	World	GDP 1.5%	in	1970	to	6%	in	2010 6%	in	2010	to	11%	in	2030
Sources:	World	Economic	Forum,	NASDAQ,	Forbes	Global,	BAML,	McKinsey,	Forrester,	Frost	&	Sullivan,	Gartner,	IDC,	Analysis	Group,	BCC	
Research,	Rubin	Worldwide,	Tractica,	CB-Insights,	Publcis.Sapient,	Statista,	Wikibon,	TechEmergence,	Venture	Scanner		
This	content	included	for	educational	purposes.
This	content	included	for	educational	purposes.
What	are	the	top	10	strategic	technology	
trends	of	2017	according	to		Gartner?
1. AI	landscape	
2. AI	company	research	scope	
3. AI	company	briefs
Source:	Gartner 13
This	content	included	for	educational	purposes.
Forrester	TechRadar:

Artificial	Intelligence	Technologies,	
2017	Q1	
Categories,	relative	business	value,	
adoption	trajectory	and	ecosystem	
phase	
1. AI	landscape	
2. AI	company	research	scope	
3. AI	company	briefs
Source:	Forrester 14
TECHNOLOGIES	FOR	CONNECTED	
INTELLIGENCE
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Huge drivers exist
for transformation.
• Technologies	that	will	change	the	world	1000X.	
• Smart	processes	to	power	mul[-trillion	dollar	
economic	expansions.	
• 50X	increases	in	knowledge	worker	produc[vity	
aainable	by	2030.	
• Intelligent	ci[es	and	enterprise	ecosystems	
compe[ng	to	become	vibrant	cultural	and	
economic	centers.
16
Connected intelligence arises 

at the intersection big data, 

cloud, mobility, social computing,
the internet of things, 

and artificial intelligence.
CLOUD
BIG

DATA
MOBILITY
IOT
AI Connected

intelligence
17This	content	included	for	educational	purposes.
18
This	content	included	for	educational	purposes.
This	content	included	for	educational	purposes. 19https://www.theclearinghouse.org/-/media/action%20line/documents/volume%20vii/20161201_tch_ey_fintech_paper.pdf?la=en
Source: EY
Comparative	maturity	&	
impact	of	technologies	
that	enable	cognitive	
transformation.
This	content	included	for	educational	purposes. 20https://www.theclearinghouse.org/-/media/action%20line/documents/volume%20vii/20161201_tch_ey_fintech_paper.pdf?la=en
Source: EY
Ten	example	cognitive	
capabilities	resulting	from	
combining	emerging	
technologies	for	
connected	intelligence
This	content	included	for	educational	purposes. Source:	PwC
Distributed electronic ledger that uses software algorithms to record and
confirm transactions with reliability and anonymity. The record of events
is shared between many parties and information once entered cannot be
altered, as the downstream chain reinforces upstream transactions.
Blockchain
Example Use Cases
•	 Provenance / traceability
•	 Asset registration / ownership
•	 Trade finance
•	 Record management
•	 Identity management
•	 Voting
•	 Peer to peer transactions
•	 Supply chain management
•	 Smart contracting
Air- or water-based devices and vehicles, for example, Unmanned Aerial
Vehicles	(UAV),	that	fly	or	move	without	an	onboard	human	pilot.	Drones	
can	operate	autonomously	(via	on-board	computers)	on	a	predefined	flight	
plan or be controlled remotely.
Drones
Example Use Cases
•	 Construction site management
•	 Forestry management
•	 Facility	inspection	(wind
turbine, oil rig, etc)
•	 Insurance claim validation
•	 Precision farming
•	 Infrastructure inspections
•	 Railway safety
•	 Cargo delivery
Network of objects – devices, vehicles, etc. – embedded with sensors,
software, network connectivity and compute capability, that can collect
and exchange data over the Internet. IoT enables devices to be connected
and remotely monitored or controlled. The term IoT has come to represent
any device that is now “connected” and accessible via a network connection.
The Industrial IoT is a subset of IoT and refers to its use in manufacturing
and industrial sectors.
Internet of Things (IoT)
Example Use Cases
• Data integration and analytics
•	 Connected service parts management
• Remote service
• Real time market insights
• Flexible billing and pricing models
• Inventory and material tracking
• Real-time asset monitoring
• Connected operational intelligence
• Customer self-service
• Usage and performance benchmarking
Electro-mechanical machines or virtual agents that automate, augment or assist
human activities, autonomously or according to a set of instructions – often
a computer program.
Robots
Example Use Cases
•	 Service industry
•	 Automation of predictable tasks
•	 Data management
•	 Manufacturing
•	 Hazardous industries
•	 Hotels and tourism
Additive manufacturing techniques used to create three-dimensional objects
based on digital models by layering or “printing” successive layers of materials.
3D printing relies on innovative “inks” including plastic, and more recently,
glass and wood.
3D Printing
Example Use Cases
•	 Supply chain optimization
•	 Customized products
•	 Remote location production
•	 Healthcare and smart medical devices
•	 Tools and end use parts
•	 Prototyping
•	 Bridge manufacturing
Computer-generated simulation of a three dimensional image or a complete
environment, within a defined and contained space, that viewers can interact
with in realistic ways. VR is intended to be an immersive experience and typically
requires equipment, most commonly a helmet/headset.
Virtual reality (VR)
Example Use Cases
•	 Big data management
•	 Entertainment
•	 Healthcare
•	 Merchandising
•	 Immersive journalism
•	 Virtual workplaces
•	 Manufacturing/product design
•	 Architecture & construction
•	 Education&training
Addition of information or visuals to the physical world, via a graphics and/
or audio overlay, to improve the user experience for a task or a product. This
“augmentation” of the real world is achieved via supplemental devices that
render and display said information.
Augmented Reality (AR)
Example Use Cases
•	 Printing and advertisers
•	 Retail environments
•	 Marketing
•	 Virtual showrooms
•	 Education
•	 Travel and tourism
•	 Gaming
Software algorithms that are capable of performing tasks that normally
require human intelligence, such as visual perception, speech recognition,
decision-making and language translation. AI is an “umbrealla” concept
that is made up of numerous subfields, such as machine learning, which
focuses on the development of programs that can teach themselves to learn,
understand,	reason,	plan,	and	act	(i.e.	become	more	intelligent)	when	
exposed to new data in the right quantities.
Artificial intelligence (AI)
Example Use Cases
•	 Customer support, transactions
and helpdesks
•	 Data analysis and advanced
analytics
•	 Managing personal finances
•	 Trading systems
•	 Real time fraud and risk management
•	 Automated virtual assistants
•	 Underwriting loans and insurance
Plenty	of	use	cases	for	
connected	intelligence.	
This	chart	identifies	
60+	example	use	cases
21
Cloud	computing,	mobility,	big	data	and	analytics,	robotic	
process	automation,		distributed	ledger	technology,	and	
internet	of	things	are	paving	the	way	for	AI	technology	to	
deepen	the	understanding,	connection,	and	creation	of	
superior	experiences	for	both	consumers	and	employees.
22This	content	included	for	educational	purposes.
CLOUD
This	content	included	for	educational	purposes.
Cloud	Computing	
• 	An	internet-based	model	
for	delivering	information	
technology	services,	which	
enables	IT	resources	to	be	
centrally	pooled,	rapidly	
provisioned,	and	quickly	
redeployed.	It	enables	
enterprises	to	scale	
infrastructure	and	access	
advanced	technologies	
developed	by	other	
providers	cost-effectively.
24
This	content	included	for	educational	purposes.
A	new	computing	paradigm	is	emerging
Tabulating
Systems Era
Programmable Systems Era
Cognitive Systems Era
Source:IBM
Tabulation:
• Punch cards
• Time card
reader
Programmatic:
• Search
• Deterministic
• Enterprise data
• Machine language
• Simple outputs
Cognitive:
• Discovery & recommendation
• Probabilistic
• Big data & knowledge bases
• Natural language as interface
• Intelligent options
25
This	content	included	for	educational	purposes.
Cloud	direction:		from	information	systems	to	connected	intelligence
Cognitive ComputingTraditional
User interaction
• Static Library
• Taxonomy driven hierarchy
• FAQ
• Library of documents
Applications
• Static content
• Hierarchical search
• Ask and answer
• Limited social connections
• Document management
• Relational database systems
• Enterprise file management systems
• Limited workflow automation
Process & Store
• Internet of Things
• Any data / any device
• Integration of sensors, conversational UI
• Interactive interfaces for the KM lifecycle
• From create to share and enhance of content
• Continuous capture, analysis & publishing
• Machine learning categorization
• Advanced search –multidimensional
• Contextual analysis proposes new questions
• Shared social connections
• Store any data, any time, any volume
• Pattern recognition and machine learning
analysis and recommendations
• Integration workflow across communities
• Knowledge models and reasoning
Connected Intelligence AgeInformation Age
26
This	content	included	for	educational	purposes.
Connected	intelligence:		three	IoT	software	stacks
Source: Eclipse Foundation
27
3	software	stacks		are	
required	for	cognitive	IoT	
solutions:	
	1)	Constrained	Devices,		
2)	IoT	Gateways	and	Smart	
Devices,	and		
3)	IoT	Cloud	Platforms.
28
Source:BessemerVenturePartners
This	content	included	for	educational	purposes.
This	content	included	for	educational	purposes.
Source:	Naveen	Balani
Enterprise	cognitive	

IOT	stack		
Diagram	depicts	architecture	
for	a	connected	world.		
Every	object	in	the	world	has	
the	potential	to	connect	to	
the	Internet	and	provide	
their	data	so	as	to	derive	
actionable	insights	on	its	
own	or	through	other	
connected	objects.
29
This	content	included	for	educational	purposes.
Example	big	data	stack	

for	AI	startups	
This	diagram	depicts	an	architecture	for	
supporting	a	range	of	AI	applications	
including	deep	learning,	blockchain,	big	
stack	data,	augmented	reality,	ambient	
intelligence,	and	context	computing.
Source:	The	Hive
AI
Application
30
This	content	included	for	educational	purposes.
This	content	included	for	educational	purposes.
Machine learning and deep Learning in 

the cloud will accelerate enterprise AI.
Powerful partnerships are already in place.
31This	content	included	for	educational	purposes.
This	content	included	for	educational	purposes.
Source: Aragon Research
Major	cloud	platform	providers
Smart	software	that	has	built	
in	AI	capabilities	is	the	new	
frontier.	And	it	is	a	race.		
All	major	cloud	platform	
providers	offer	machine	
learning	services	today.		
Application	vendors	are		
revamping	their	offerings	to	
make	them	predictive	and	
real-time,	or	being	left	behind.	
The	era	of	analog	software	is	
over.
32
This	content	included	for	educational	purposes.
Cloud	Services:	
Summary	of	major	
vendor	emphasis
33
This	content	included	for	educational	purposes. 34
AI-optimized	hardware	
• The	industry	is	actively	pursuing	alternatives	to	Von	
Neumann	computing,	which	separates	the	modules	for	
input/output,	instruction-processing,	and	memory.		
• Deep	neural	networks	is	an	alternative	model	of	
computing	inspired	by	what	is	known	about	biological	
neural	networks	that	aims	of	improving	the	hardware	
efficiency	and	robustness	of	computing	systems.		
• Quantum	computing	is	another	model.	It	makes	direct	
use	of	quantum-mechanical	phenomena,	such	as	
superposition	and	entanglement,	to	perform	
operations	on	data.	Quantum	computers	are	different	
from	binary	digital	electronic	computers	based	on	
transistors.	
• DNA	computing		is		another	paradigm.	It	uses	DNA,	
biochemistry,	and	molecular	biology	hardware,	instead	
of	the	traditional	silicon-based	computer	technologies.
This	content	included	for	educational	purposes.
This	content	included	for	educational	purposes. 35
“From	the	hardware	side	of	things,	we	will	start	
seeing	embedded	devices	with	specialized	
architectures	for	running	neural	nets.	Those	
things	will	pop	out	in	self-driving	cars,	vacuum	
cleaners,	maintenance	robots,	smart	cameras,	etc.	
Perhaps	smart	phones	and	tablets	eventually.”	
Yann	LeCunn	
Director	of	AI	Research	
Facebook
This	content	included	for	educational	purposes.
This	content	included	for	educational	purposes. 36
“We	are	endowing	systems	with	human-centered	qualities,	
including	more	natural,	fluid	conversation	and	the	ability	to	address	
several	topics	or	needs	in	one	ongoing	interaction,	with	deeper	
understanding	of	human	values	and	intentions,	such	as	recognizing	
and	acting	upon	commitments	we	make	to	others	in	our	email	and	
text	messaging.			
Human-aware	AI	seeks	to	give	systems	new	abilities	to	understand	
human	attention,	memory,	and	choices	so	as	to	better	understand	
when	to	remind	people	about	things	they	will	forget,	how	to	help	
them	to	make	better	decisions,	and	how	to	orchestrate	the	best	
services	to	fulfill	their	intents.”
Eric	Horvitz

Technical	Fellow	and	Director,

Microsoft	Research
This	content	included	for	educational	purposes.
DRONE
Application	programming	interfaces	
(APIs)		
An	API	formalizes	access	to	software	modules	
through	standard	inputs	and	outputs,	and	
hides	details	of	the	operations	of	the	module.		
A	predictive	API	takes	input	in	the	form	of	
data,	and	uses	some	form	of	AI	to	produce	a	
predictive	output.
37This	content	included	for	educational	purposes.
This	content	included	for	educational	purposes. 38
Cybersecurity	
technologies
Source: CB Insights
This	content	included	for	educational	purposes. 39
Cybersecurity	

market	map
This	content	included	for	educational	purposes.
Periodic	table	of	cybersecurity	(Q1	2017)
40This	content	included	for	educational	purposes.
This	content	included	for	educational	purposes. 41
Security	challenges	
Security	challenges	are	shi`ing	from:	(a)	predictable,	slowly-
evolvable	threat	&	risk	models,	interac[on	scenarios	and	behavior	
paerns	to	unpredictable	and	highly-dynamic	ones;	(b)	plazorm	
monopolies	to	massively	distributed	systems	exhibi[ng	
unprecedented	levels	of	sw/hw	plazorm	heterogeneity;	(c)	device-
and	infrastructure-centric	security	models	towards	user-context	and	
informa[on-centric	ones;	(d)	predefined	to	opportunis[c	
interac[ons	with	unknown	par[es	in	open,	inherently	insecure	
environments;	and	(e)	limited	and	fragmented	data	to	unparalleled	
level	of	personal	informa[on	richness	and	precision	collected/
processed/stored	and	communicated.	
Our	expecta[on	is	for	secure,	trustworthy	pervasive	environments	
where:	(1)	users	control	which	data	is	being	collected	and	the	
manner	in	which	it	is	aggregated,	processed,	stored	and	distributed;	
(2)	informa[on	is	disclosed	only	to	authorized	par[es	and	used	for	
authorized	tasks	only;	(3)	Individuals	are	always	sure	with	whom	
they	are	interac[ng;	(4)	Users	are	surrounded	by	millions	of	
invisible,	data	collec[ng	nano-devices	building	a	huge,	complex	and	
dynamic	system	an	omnipresent	life-recorder;	and	(5)	Data	are	
captured	con[nuously	with	unprecedented	precision	and	
completeness...both	inside	and	outside	us.
Autonomic security requires self-awareness at the lowest level of
granularity as well as the capability to see into knowledge embedded
inside objects.
Source: Imrich Chlamtac
Concept-level	transparency	is	key	to	evolving	fine	grain,	

autonomic,	and	effective	security	mechanisms.
This	content	included	for	educational	purposes.
BIG	DATA	&	ANALYTICS
This	content	included	for	educational	purposes.
Big	data	&	analytics	
• Enable	the	sourcing,	
aggregation,	and	analysis	of	
large	amounts	of	data,	
whether	structured,	multi-
structured,	or	unstructured.	
Analytics	enable	discovery,	
interpretation,	and	
communication	of	
meaningful	patterns	within	
data	using	statistical	and	
symbolic	methods.
43
From real-world data, computers can learn to recognize
patterns too complex, too massive, or too subtle for hand-
crafted software.
44
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This	content	included	for	educational	purposes. 45
Source:	IDC,	EMC,	Deloitte
2020
2013 4.4 ZB
44 ZB 37% 27% 10%
Up to 90% of this data is unstructured
Total size of the
digital universe
Data useful
if analyzed
Data from mobile
devices and people
Data from
embedded systems
Sources: EMC Digital Universe with research and analysis by IDC, “The digital universe of opportunities: Rich data and the increasing value
of the Internet of Things,” April 2014; International Data Corporation, “IDC iView: Extracting value from chaos,” 2011,
www.emc.com/collateral/analyst-reports/idc-extracting-value-from-chaos-ar.pdf, accessed December 29, 2016.
22% 17% 2%
Expanding	digital	
universe,	2013–2020	
Projected	to	reach	44	
zettabytes	in	2020.	One	
zettabyte	is	equal	to	one	
billion	terabytes.	Data	
valuable	for	enterprises,	
especially	unstructured	
data	from	the	Internet	of	
Things	and	nontraditional	
sources	is	increasing	in	
both	absolute	and	
relative	sizes.
90%Percentage of 

the world’s data 

created in the 

past two years
Source: Retailer’s Guide to 

Big Data Infographic
6 BILLION
Mobile subscriptions
worldwide
1.01 Billion
Facebook users
worldwide
400 Million
Tweets per day
87%
World’s population
604 MILLION
Users log-in monthly
from mobile
84 MILLION
Users access Twitter
via Mobile
SUBSCRIBE
46
This	content	included	for	educational	purposes.
<0.5% of data
is ever analyzed or used
!47
This	content	included	for	educational	purposes.
This	content	included	for	educational	purposes. 48
Data	is	the	new	“oil”!	
AI	and	cognitive	computing	
bring	the	power	of	descriptive,	
predictive,	and	prescriptive	
analytics	to	the	enterprise.
PRICING
GUEST PREFERENC
ES
CUSTOMERPROFILE
&
TRANSACTIONAL
ONLINESEARCH
OPERATIONAL
W
EB
CLICKSTREAM
DEMAND&OCCUPANCY
DESTINATION
SOCIALNETWORK
&
USERGENERATED
LOW
MEDIUM
HIGH
VELOCITY
VARIETY
VOLUM
E
Source: Microsoft
Enterprises
Harnessing the Value
of Big Data
This	content	included	for	educational	purposes.
This	content	included	for	educational	purposes. Source: D-Zone
TRANSIENT
ZONE
Ingest, Tag,
& Catalog Data
Apply Metadata,
Protect Sensitive
Attributes
Data quality
& Validation
Enrich Data &
Automate
Workflows
Data Catalog
Data Prep Tools
Data Visualization
External Connectors
RAW
ZONE
TRUSTED
ZONE
DATA LAKE ZONES CONSUMER SYSTEMSDATA
REFINED
ZONESTREAMING
FILE DATA
RELATIONAL
Data	lakes	for	extracting	value	

from	big	data	
Within	a	Data	Lake,	zones	allow	the	logical	
and/or	physical	separation	of	data	that	
keeps	the	environment	secure,	organized,	
and	agile.	A	4-zone	system	might	include:	
• Transient	Zone	–	holds	ephemeral	data,	
such	as	temporary	copies,	streaming	
spools,	or	other	short-lived	data	before	
being	ingested.	
• Raw	Zone	–	is	where	raw	data	will	be	
maintained	and	where	sensitive	data	is	
encrypted,	tokenized,	or	otherwise	
secured.	
• Trusted	Zone	–	follows	data	quality,	
validation,	or	other	processing	on	data,	
and	becomes	the	“source	of	truth”	for	
downstream	systems.	
• Refined	Zone	–	is	where	manipulated	
and	enriched	data	is	kept.	E.g.,	to	store	
output	from	tools	like	Hive	or	external	
tools	that	write	into	to	the	Data	Lake.
49
This	content	included	for	educational	purposes. 50Source: DELL-EMC
Data	analytics	

lifecycle
This	content	included	for	educational	purposes.
Analytics	continuum	and	stages
Source:Gartner,Publicis.Sapient
Increasing
knowledge &
data intensity
51
This	content	included	for	educational	purposes.
α
!52
Fundamentals
Macro Trends
Business Strategy
Competitive Dynamics
Quality of Management
Relevant Possible
Big Data
Machine Learning
Natural Language Processing
Cloud Computing
Computer Vision
Text
Internet Search
Social Media
Satellite Images
Sensors
Where insights come from
This	content	included	for	educational	purposes.
Big	data	landscape	2016
53
Source:	Matt	Turk,	David	Rigg,	First	Market	capital
ROBOTIC	

PROCESS	AUTOMATION
This	content	included	for	educational	purposes.
Robotic	process	
automation	(RPA)	
Captures	and	interprets	
existing	means	for	
conducting	a	task,	
processing	a	transaction,	
manipulating	data,	
triggering	responses,	and	
communicating	with	other	
systems.	This	may	include	
manual,	repetitive	tasks,	
intelligent	automation	of	
processes,	and	
augmentation	of	resources.
55
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Robotics	
• A	robot	is	a	programmable	mechanical	or	software	
device	that	can	perform	tasks	and	interact	with	its	
environment,	without	the	aid	of	human	interaction.		
• Robotics	is	embracing	cognitive	technologies	to	create	
robots	that	can	work	alongside,	interact	with,	assist,	or	
entertain	people.	Such	robots	can	perform	many	
different	tasks	in	unpredictable	environments,	
integrating	cognitive	technologies	such	as	computer	
vision	and	automated	planning	with	tiny,	high-
performance	sensors,	actuators,	and	hardware.	Current	
development	efforts	focus	how	to	train	robots	to	interact	
with	the	world	in	generalizable	and	predictable	ways.		
• Deep	learning	is	being	used	in	robotics.	Advances	in	
machine	perception,	including	computer	vision,	force,	
and	tactile	perception	are	key	enablers	to	advancing	the	
capabilities	of	robotics.	Reinforcement	learning	helps	
obviate	the	need	for	large	labeled	data	sets.
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au·to·ma·tion	
/ˌôdəˈmāSH(ə)n/	
The	use	of	software	and	equipment	in	a	system	or	production	process	so	
that	it	works	largely	by	itself	with	little	or	no	direct	human	control.	
Robotic	process	automation	and	intelligent	automation	are	the	
combination	of	AI	and	automation.What	is	automation?
This	content	included	for	educational	purposes. 58
• “Automation”	today	can	be	defined	as	including	any	functional	activity	
that	was	previously	performed	manually	and	is	now	handled	via	
technology	platforms	or	process	automation	tools	like	robotic	process	
automation	(RPA)	platforms.	
• With	increasing	computer	processing	power,	technology	has	reached	a	
point	where	its	ability	to	perform	human-like	tasks	has	become	possible.	
• There	are	various	names	for	referring	to	robotics	in	service	industries	
such	as	Rapid	Automation	(RA),	Autonomics,	Robotic	Process	
Automation,	software	bots,	Intelligent	Process	Automation	or	even	plain	
Artificial	Intelligence.		
• These	terms	refer	to	the	same	concept:	letting	organizations	automate	
current	tasks	as	if	a	real	person	was	doing	them	across	applications	and	
systems.	
• A	primary	opportunity	for	robotic	process	automation	in	the	enterprise	is	
to	augment	the	creative	problem-solving	capabilities	and	productivity	of	
human	beings	and	deliver	superior	business	results.
Automation:	letting	
organizations	automate	
current	tasks	as	if	a	real	
person	was	doing	them	
across	applications	and	
systems.
This	content	included	for	educational	purposes.
Source: HfS - 2016
Evolving	landscape	of	
service	agents	and	
intelligent	automation:	
• From	desktop	automation	
to	RPA,	to	chatbot,	to	
assistant,	to	virtual	agent.	
• From	enhancement	of	
data,		to	augmentation	of	
human	agents,	to	
substitution		of		digital	
labor	for	the	human	agent.
Example
vendors:
59
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Manual	process	vs	
robotic	process	
automation
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Robotic Desktop
Automation (RDA)
• Personal robots for
every employee
• Call center, retail, branches,
back office
• 20-50% improvement across
large workforce groups
• RDA also provides dashboards
and UI enhancements
Robotic Process
Automation (RPA)
• Unattended robots replicating
100% of work
• Back office, operations,
repetitive
• 100% improvement across
smaller sub-groups
• Runs on a virtual server farm
(or under your desk)
Comparing	robotic	
desktop	automation	
(RDA)	and	robotic	
process	automation	
(RPA)
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• Robotic	process	automation	gives	humans	the	potential	of	attaining	new	
levels	of	process	efficiency,	such	as	improved	operational	cost,	speed,	
accuracy	and	throughput	volume,	and	leaving	behind	the	repetitive	and	time	
consuming	low	added-value	tasks.	
• Top	drivers	for	implementing	robotic	automation	beyond	cost	savings	include:	
- High	quality	by	a	reduction	of	error	rates	
- Time	savings	via	better	management	of	repeatable	tasks	
- Scalability	by	improving	standardization	of	process	workflow	
- Integration	by	reducing	the	reliance	on	multiple	systems/screens	to	
complete	a	process	
- Reducing	friction	(increasing	straight-through	processing)	
• For	example,	back-office	tasks	do	not	require	direct	interaction	with	
customers	and	can	be	performed	more	efficiently	and	effectively	off-site	or	by	
robots.	It	is	feasible	to	re-engineer	hundreds	of	business	processes	with	
software	robots	that	are	configured	to	capture	and	interpret	information	
from	systems,	recognize	patterns,	and	run	business	processes	across	multiple	
applications	to	execute	activities	including	data	entry	and	validation,	
automated	formatting,	multi-format	message	creation,	text	mining,	workflow	
acceleration,	reconciliations	and	currency	exchange	rate	processing	among	
others.
Robotic	process	
automation	(RPA)
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Intelligent	process	automation	is	smart	software	with	machine-learning	
capabilities:	
• Unlike	RPA,	which	must	be	programmed	to	perform	a	task,	AI	can	train	
itself	or	be	trained	to	automate	more	complex	and	subjective	work	
through	pattern	recognition	
• Unlike	RPA,	which	requires	a	human	expert	to	hard	code	a	script	or	
workflow	into	a	system,	AI	can	process	natural	language	and	unstructured	
data	
• Unlike	RPA,	AI	responds	to	a	change	in	the	environment,	adapts	and		
learns	the	new	way
Intelligent	process	
automation	(IPA)
This	content	included	for	educational	purposes.
Intelligent	automation	stages
Source: Shahim Ahmed, CA Technologies
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Trigger	based
Rules-based
dynamic	language
Rules-based
standardized	language
Structured
CHARACTERISTIC	OF	DATA	/	INFORMATION
Unstructured	without	patternsUnstructured	patterned
Data	Center		
Automation:
Runbook		
Scripting		
Scheduling	
Job	control		
Workload		
automation		
Process		
orchestration
SOA	
Virtualization		
Cloud	services
RPA
Cognitive		
Computing
Artificial		
Intelligence
BPM	
Workflow	
ERP
Autonomics
PROCESS	CHARACTERISTICS
Source: HfS - 2016
Intelligent	automation	
continuum	
The	spectrum	of	intelligent	
process	automation	spans	
robotic	process	automation,	
cognitive	computing,	
autonomics,	and	artificial	
intelligence.		
The	direction	of	travel	is	

along	three	dimensions.	
Stages	overlap.
DISTRIBUTED	LEDGER	
TECHNOLOGY
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Distributed	ledger	
technology		
(aka	blockchain)	Shared	
database	distributed	across	
a	network	(of	individuals,	
organizations	or	devices)	
that	maintains	a	growing	
list	of	transactions	between	
participants.	Transaction	
records	are	synchronized.	
Each	copy	is	identical,	
automatically	updated,	and	
immutable.
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block·chain	
/ˈbläkˌCHān/	
Blockchain	is	a	new	class	of	resilient	information	technology	that	
provides	distributed	digital	ledgers	in	which	transactions,	documents,	
and	smart	contracts	are	recorded	chronologically	and	publicly.	
Blockchain	provides	a	comprehensive	history	of	all	transactions	since	
its	inception	and	which	are	recorded	in	a	large	ledger.
What	is	blockchain?
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Conceptually,	blockchain	technology	is:	
• A	decentralized	database,	a	transaction	ledger		
• A	new	form	of	information	technology	
• A	globally-distributed	always-on	database	system	for	secure,	
permanently-recorded	independently-validated	transactions	
• A	universal	organization	and	coordination	system	
• A	registry,	listing,	and	management	system	for	all	of	the	world’s	assets,	
smart	property,	and	itemizable	quanta	
• Asset	registry,	inventory,	tracking,	and	exchange	
• A	society’s	public	records	repository,	a	representative	and	participatory	
legal	and	governance	system	
• A	tool	for	large-scale	science,	health,	and	business	applications	
Blockchain	

technology	concept
Source:	Melanie	Swan,	Institute	for	Blockchain	Studies
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Literally,	today’s	blockchain	technology	is:	
• Open-source	software	upon	which	Bitcoin	and	other	cryptocurrencies	run	
- A	technology	protocol	layer	like	TCP/IP	
• A	decentralized	database/ledger		
- Giant	‘interactive	Google	doc	spreadsheet’	that	anyone	can	view	and	
administrators	(miners)	continually	verify	and	update	to	confirm	that	
each	transaction	is	valid	
- Secure	network	where	any	transaction	can	be	independently	confirmed	
as	unique	and	valid	without	a	centralized	intermediary	
• Blocks	(batches)	of	transactions	posted	sequentially	to	a	ledger	(chain)Blockchain	

technology	today
Source:	Melanie	Swan,	Institute	for	Blockchain	Studies
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Source:	CB	Insights
AI
Application
Bitcoin	and	blockchain	
startups	market	map:	
A	lot	is	happening
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Source:	Deloitte
Three	levels	of	Blockchain:	
• Storing	digital	records	
• Exchanging	digital	assets	
• Executing	smart	contracts
Blockchain allows unprecedented
control of information through secure,
auditable, and immutable records
of not only transactions but digital
representations of physical assets.
Storing digital records
Users can issue new assets and transfer
ownership in real time without banks,
stock exchanges, or payment processors.
Exchanging digital assets
1
2
Executing smart contracts3
Self-governing contracts simplify
and automate lengthy and inefficient
business processes.
Ground rules Terms and conditions
are recorded in the contract’s code.
Implementation The shared network
automatically executes the contract
and monitors compliance.
Verification Outcomes are validated
instantaneously without a third party
This	content	included	for	educational	purposes.
This	content	included	for	educational	purposes.
What	are	smart	contracts?	
• Agreements	between	parties	posted	to	the	blockchain	for	automated	
execution.		
• Following	slides	illustrate	12	enterprise	smart	contract	use	cases:	
- Digital	identity	
- Records	
- Securities	
- Trade	finance	
- Derivatives	
- Financial	data	recording	
- Mortgages	
- Land	title	recording	
- Supply	chain	
- Insurance	
- Clinical	trials	
- Medical	research
Source:	Melanie	Swan,	Institute	for	Blockchain	Studies
Smart	contracts
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Digital	identitySource:	Bitcoin	News
Smart contracts can allow individuals to own and control their
digital identity containing data, reputation and digital assets.
Individuals decide what data to disclose to counterparties,
providing enterprises the opportunity to seamlessly know their
customers.

Counterparties will not have to hold sensitive data to verify
transactions. This reduces liability while facilitating frictionless
know-your-customer requirements. It also increases
compliance, resiliency and interoperability.
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RecordsSource:	Bitcoin	News
Smart contracts can digitize the Uniform Commercial Code
(UCC) filing and automate their renewal and release processes.
They can also atomically perfect a lender’s security interest
loan creation.
They can automate compliance with rules that require
destroying records at a future date. They also make possible
UCC liens that auto-release, auto-renew or automatically
request collateral. In performing such functions, smart contracts
reduce legal costs.
75
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SecuritiesSource:	Bitcoin	News
Smart contracts can simplify capitalization table management.
They also circumvent intermediaries in the chain of securities
custody and facilitate the automatic payment of dividends, stock
splits and liability management, while reducing operational
risks. With securities on a distributed ledger, smart contracts
digitize work flows.
There are considerations with securities. For example, the
cryptographic signature of the State of Delaware can require
enabling legislation to clarify that Delaware corporate law
permits registration on a distributed ledger. While issuers will
welcome visibility into who owns their securities, some buy-side
firms protect this information.
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Trade	financeSource:	Bitcoin	News
Smart contracts can streamline international transfers of goods
via fast Letter of Credit and trade payment initiation, while
enabling a greater liquidity of financial assets. They can also
improve financing efficiencies for buyers, suppliers and
institutions.
There are trade finance considerations. Industry standards for
smart contract procedures are needed for wider acceptability.
Legal implications in case of an execution fall-out has to be
determined, particularly in the cases of disputes and defaults.
The integration of settlement systems, technology requirements
and off-chain ecosystems are important to success.
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DerivativesSource:	Bitcoin	News
Smart contracts can streamline post-trade processes, removing
duplicative processes executed by each counterparty for
verifying trades and conducting appropriate trade events. They
enable a standard set of contract conditions and optimize post-
trade processing of over-the-counter derivatives.
They also enable real-time valuation of positions for monitoring
and reducing errors.
When considering derivative smart contracts, it is important to
address protocol changes related to regulatory reform.
78
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Financial	data	recordingSource:	Bitcoin	News
Financial organizations can utilize smart contracts for accurate,
transparent financial data recording. Smart contracts allow for
uniform financial data across organizations, improving financial
reporting and reducing auditing costs.
By improving data integrity, smart contracts support increased
market stability. Also, they reduce accounting costs by allowing
cost sharing among organizations. Interoperability among the
distributed ledger network and legacy systems is important in
financial reporting.
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MortgagesSource:	Bitcoin	News
Smart contracts can automate mortgage contracts by
automatically connecting the parties, providing for a frictionless
and less error-prone process. The smart contract can
automatically process payment and release liens from land
records when the loan is paid.
They can also improve record visibility for all parties and
facilitate payment tracking and verification. They reduce errors
and costs associated with manual processes. Digital identity is
a key requirement.
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Land	title	recordingSource:	Bitcoin	News
Smart contracts that facilitate property transfers can deter fraud,
improve transaction transparency and efficiency, and strengthen
confidence in identity. They also reduce auditing costs.
Common protocols need to be developed for electronic record
filing.
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Supply	chainSource:	Bitcoin	News
Smart contracts can provide real-time visibility for every step in
a supply chain. Internet of Things devices can record each step
as a product moves from a factory floor to the store shelves.
They facilitate granular-level inventory tracking, benefitting
supply chain financing, insurance and risk.
Enhanced tracing and verification reduce the risk of theft and
fraud. The identities of supply chain players have to be attested
over time, including companies, institutions, individuals,
sensors, facilities and products.
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InsuranceSource:	Bitcoin	News
Smart contracts can improve insurance. For example, the
disjointed car insurance process. A smart contract can record
the policy, driving record and driver reports, allowing Internet of
Things-equipped vehicles to execute claims shortly after an
accident.
They automate claims processing, verification and payment.
Each policyolder’s repository includes driving record, vehicle
and accident report history. Eliminating duplicated reporting will
yield savings. Cross-industry collaboration is needed to address
technological, regulatory and financial challenges.
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Clinical	trialsSource:	Bitcoin	News
Smart contracts can improve clinical trials through increased
cross-institutional visibility. Privacy-preserving computation
improves data sharing between institutions while automating
patient data.
They can streamline processes for trials, improve access to
cross-institution data, and can increase confidence in patient
privacy. Authentication, authorization and identity remain open
issues for smart contracts executed on blockchain-enabled
networks.
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Medical	researchSource:	Bitcoin	News
Smart contracts can facilitate the sharing of medical research,
for example, cancer data. They can facilitate the patient
consent management process and aggregate data contribution
and data sharing while protecting patient privacy.
New forms of blockchain technologies may be needed to
provide real-time access and protection of data confidentiality.
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INTERNET	OF	THINGS
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Internet	of	things			
	The	network	of	sensors	
embedded	into	physical	
devices/things,	which	
collect	data	and	share	it	
across	the	web	with	
people,	applications,	and	
other	devices.	AI	can	
process	and	use	the	
resulting	huge	amounts	of	
data	for	intelligent	and	
useful	purposes.	
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Internet	of	things	
noun	
• The	Internet	of	Things	(IoT)	is	a	system	of	interrelated	computing	devices,	
mechanical	and	digital	machines,	objects,	animals	or	people	that	are	provided	
with	unique	identifiers	and	the	ability	to	transfer	data	over	a	network	without	
requiring	human-to-human	or	human-to-computer	interaction.	
• IoT	has	evolved	from	the	convergence	of	wireless	technologies,	micro-
electromechanical	systems	(MEMS),	microservices,	and	the	internet.	The	
convergence	has	helped	tear	down	the	silo	walls	between	operational	
technology	(OT)	and	information	technology	(IT),	allowing	unstructured	
machine-generated	data	to	be	analyzed	for	insights	that	improve	decisions	and	
drive	improvements.	
• AI	and	IoT	are	shaping	up	to	be	a	symbiotic	pairing.	AI	doesn’t	just	depend	
upon	large	data	inputs;	it	thrives	upon	them.	Given	new	data	and	scenarios,	
cognitive	systems	evolve	and	improve	over	time,	inferring	new	knowledge	
without	being	explicitly	programmed	to	do	so.
What	is	the	

internet	of	things?
To be successful, the IoT needs to be

intelligent, interoperable, and intuitive.
Source:	NUANCE
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90
The more
intelligent and
interoperable
things are, the
more intuitive
they become…
…and the more
we use them, the more
they learn, the more
intelligent they
become.
Source:	NUANCE
This	content	included	for	educational	purposes.
This	content	included	for	educational	purposes.
Source:	Deloitte
IoT	to	2020
Source: CISCO
91
92
IoT arrived faster than anticipated.
new things
connected every
day this year
26 billion
connected
devices by 2020
2003 2016
0.08connected devices
per person
3.64connected devices
per person
Source:	CISCO	IBSG,	globalwebindex,	and	Gartner
This	content	included	for	educational	purposes.
This	content	included	for	educational	purposes. 93Source:	Deloitte
IoT

reference	architecture

functional	view
This	content	included	for	educational	purposes. 94Source:	Deloitte
IoT

reference	architecture

implementation	view
This	content	included	for	educational	purposes.
Internet	of	things	landscape	2016
95
Source:	Matt	Turk,	David	Rigg,	First	Market	capital
ARTIFICIAL	INTELLIGENCE
This	content	included	for	educational	purposes.
Artificial	intelligence	
and	machine	learning	
Enable	computers	to	learn	
from	data		to	make	
predictions	and	decisions	
beyond	human	scale.	AI	
seeks	to	emulate	human	
traits	like	learning,	
understanding	content,	
developing	conclusions,	
engaging	in	natural	dialog,	
and	communicating	in	
both	human	and	machine	
interpretable	ways.
97
AI	is	the	new	electricity!	
–	Andrew	Ng,	Baidu
98
This	content	included	for	educational	purposes.
- Sundar Pichai Google CEO, 28 April 2016
“WE	WILL	MOVE	FROM	A	
MOBILE	FIRST	TO	AN	AI		
FIRST	WORLD.”
99
This	content	included	for	educational	purposes.
100
AI	market	forecasts	vary	significantly,	but...	
All	predict	growth	of	
substantial	direct	
markets	for	AI,	
analytics,	machine	
learning,	cognitive	
systems,	and	natural	
UIs.	
All	predict	net	
economic	impact	in	
the	$	trillions.	
This	content	included	for	educational	purposes.
This	content	included	for	educational	purposes. 101
ar·ti·fi·cial	in·tel·li·gence	
/ˌärdəˈfiSHəl	inˈteləjəns/	
AI	is	the	theory	and	development	of	computer	systems	able	to	perform	tasks	
that	normally	require	human	intelligence,	such	as	visual	perception,	speech	
recognition,	translation	between	languages,	and	decision-making.	
Some	attributes	of	intelligent	behavior	include:	
• Think	and	reason	
• Use	reason	to	solve	problems	
• Learn	or	understand	from	experience	
• Acquire	and	apply	knowledge	
• Express	creativity	and	imagination	
• Deal	with	complex	situations	
• Respond	quickly	and	successfully	to	new	situations	
• Recognize	the	relative	importance	of	elements	in	a	situation	
• Handle	ambiguous	and	incomplete	information.	
What	is	

artificial	intelligence?
This	content	included	for	educational	purposes.
Six	attributes	of	AI
102
This	content	included	for	educational	purposes. 103
Artificial	Intelligence	(AI)	capabilities:	
1.	Capture	information,	which	can	be	done	through:	
• Vision	recognition	(e.g.,	recognizing	a	face	or	photo),	
• Sound	recognition	(e.g.,	transcribing	spoken	words),	
• Search	(e.g.,	extracting	data	from	unstructured	or	semi-structured		
documents),		
• Data	analysis	(e.g.,	identifying	clusters	of	behaviors	in	customer	data).	
• Each	of	these	turns	data	into	information	and	are	the	most	mature		application	
of	AI	in	business	today.	
2.	Turn	that	information	into	something	useful	through:	
• Natural	language	processing	(e.g.,	extracting	meaningful	data		from	an	email),	
• Reasoning	(e.g.,	should	I	act	based	on	the	information	given),		
• Prediction	(e.g.,	predicting	buying	behavior	based	on	past		purchases)	
3.	Understand	why	something	is	happening:	
• This	capability	feeds	off	the	first	two	categories	described	above.	
• This	is	the	least	advanced	area	of	AI,	is	a	focus	for	business	AI	applications,	and	
will	have	a	huge	impact	as	it	matures.
Artificial	intelligence	
capabilities
This	content	included	for	educational	purposes.
Artificial	intelligence	—	definitions
• AI	—	Intelligent	machines	and	software	that	can	sense,		
learn,	plan,	act,	understand	and	reason.	
• Machine	Learning—is	one	area	or	sub-field	of	AI.	It	is	
the	science	and	engineering	of	making	machines	
“learn.”	There	are	multiple	approaches	to	machine	
learning,	including	Bayesian	learning,	evolutionary	
learning	and	symbolic	learning.	
• Deep	Learning—	is	a	type	of	machine	learning	that	uses	
multi-layered	neural	networks	to	learn.	
• Cognitive	Computing—	is	a	subset	of	AI,	not	an	
independent	area	of	study,	that	focuses	on	simulating	
human	thought	process	based	on	how	the	brain	works.	
It	is	also	viewed	as	a	“category	of	technologies	that	uses	
natural	language	processing	and	machine	learning	to	
enable	people	and	machines	to	interact	more	naturally	
to	extend	and	magnify	human	expertise	and	cognition.	
• AI	and	Data	Science—Data	science	refers	to	the	
interdisciplinary	field	that	incorporates	statistics,	
mathematics,	computer	science	and	business	analysis	to	
collect,	organize	and	analyze	large	amounts	of	data	to	
generate	actionable	insights.	The	types	of	data	(e.g.,	
text,	audio,	video)	and	the	analytic	techniques	(e.g.,	
decision	trees,	neural	networks)	that	both	data	science	
and	AI	use	are	very	similar.
Source: Roger C Shank
104
This	content	included	for	educational	purposes.
Artificial	intelligence	—	domains
* Source: Forrester
Expert	assistance.	(e.g.,	Apple’s	Siri,	Google	Now,	and	Microsoft’s	
Cortana).	Underlying	AI	capabilities:	Machine	learning	algorithms,	
voice	processing,	reasoning	and	knowledge	representation,	and	
natural	language	processing.	
Predictive	customer	engagement.	Software	agents	that	gather	the	
information	(and	answers)	to	predict	customer	needs	before	the	
customer	makes	contact	or	while	a	customer	is	calling	in	and	talking	
to	the	operator.	Underlying	AI	capabilities:	Machine	learning,	
predictive	analytics,	interactive	voice	response	(IVR),	data	modeling,	
real-time	decisioning,	text	understanding,	and	reasoning.		
Intuitive	communication.	Beyond	simple	voice	recognition	and	
natural	language	processing	(expert	assistants	all	provide	that!),	to	
resolve	ambiguity	and	tolerate	unpredictability.	Underlying	AI	
capabilities:	Machine	learning,	voice	processing,	text	
understanding,	sentiment	analysis,	and	semantic	technologies,	and	
vision.	
Intelligent	narratives.	Automatically	generate	an	intelligent	and	
intuitive	story	out	of	comprehensive,	complex,	and	curated	data.	
Underlying	AI	capabilities:	Machine	learning	and	analytics	(time,	
cohort,	comparison	series	analysis),	knowledge	representation	and	
reasoning,	and	story	architecture	with	NLP	generation.
105
This	content	included	for	educational	purposes.
ARTIFICIAL	
INTELLIGENCE	
TECHNOLOGIES
Expert				
Systems
Inference				
Engines
Machine				
Learning
Robotic				
Process				
Automation
Deep				
Learning
Sensor				
Processing
Knowledge				
Representation
Virtual	
Agents
Robotics
Biometrics
Cognitive				
Analytics
Facial/

Gesture	
Recognition
AI-optimized	
Hardware
Audio/Video

Analytics
NLP/NLU
NLG/TTS/

Visualization
106This	content	included	for	educational	purposes.
This	content	included	for	educational	purposes.
VISUAL
Algocian
Captricity
Clarifai
Cortica
Deepomatic
DeepVision
Netra
Orbital Insight*
Planet
Spaceknow
AUDIO
Capio
Clover Intelligence
Expect Labs
Gridspace*
Mobvoi
Nexidia
Pop Up Archive*
Quirious
TalkIQ
Twilio
SENSOR
Alluvium
C3 IoT
GE Predix
Imubit
KONUX
Maana
Planet OS
Preferred Networks
Sentenai
ThingWorx
Uptake
INTERNAL DATA
Alation*
Arimo*
Cycorp
Digital
Reasoning
IBM Watson Kyndi
Outlier
Palantir
Primer
Sapho*
MARKET
Bottlenose
CB Insights
DataFox
Enigma
Mattermark
Predata
Premise
Quid
Tracxn
ENTERPRISE INTELLIGENCE
Automat
Facebook
CommAI
Howdy*
Kasisto
KITT.AI
Maluuba
Octane AI
OpenAI Gym
Semantic
Machines
AGENTS AND CONVERSATIONAL INTERFACES
(AGENT ENABLERS)
Ayasdi
BigML
Dataiku
DataRobot
Domino
Data Lab*
Kaggle*
RapidMiner
Seldon
SparkBeyond
Yhat
Yseop
Bonsai
CognitiveScale
Context
Relevant*
Cycorp
Datacratic
deepsense.io
Geometric
Intelligence
H2O.ai
HyperScience
Loop AI Labs
minds.ai
Nara Logics
Reactive
Scaled Inference
Skymind
SparkCognition
MACHINE LEARNING
DATA SCIENCE
Agolo
AYLIEN
Cortical.io
Lexalytics
Loop AI Labs
Luminoso
MonkeyLearn
Narrative
Science
spaCy
NATURAL LANGUAGE
AnOdot
Bonsai
Fuzzy.ai
Hyperopt
Kite
Layer 6 AI
Lobe.ai
Rainforest
SigOpt
SignifAI
DEVELOPMENT
DATA CAPTURE AND ENRICHMENT
OPEN SOURCE LIBRARIES
Amazon
Mechanical Turk
CrowdAI
CrowdFlower
Datalogue
DataSift
Diffbot*
Enigma
Import.io
Paxata
Trifacta
WorkFusion
Amazon
DSSTNE
Apache Spark
MLlib
Baidu
PaddlePaddle
Caffe
Chainer
DeepLearning4j
H2O.ai
Keras
Microsoft
Azure ML
Microsoft CNTK
Microsoft DMTK
MXNet
Nervana Neon
scikit-learn
TensorFlow
Theano
Torch7
Weka
1026 Labs
Cadence
Tensilica
Cirrascale
Google TPU
KNUPATH
Intel (Nervana)
Isocline
NVIDIA
DGX-1/Titan X
Qualcomm
Tenstorrent
HARDWARE
Cogitai
Kimera
Knoggin
NNAISENSE
Numenta
OpenAI
Vicarious
RESEARCH
MACHINE LEARNING TECHNOLOGY STACK
CUSTOMER
SUPPORT
ActionIQ
Clarabridge
DigitalGenius*
Eloquent Labs
Kasisto
Preact
Wise.io
Zendesk
SALES/FINANCE
6sense
AppZen
Aviso*
Clari
Collective[i]
Fusemachines
InsideSales
Salesforce
Einstein
Zensight*
MARKETING
AirPR
BrightFunnel*
CogniCor
Lattice
LiftIgniter
Mintigo
msg.ai
Persado
Radius
Retention Science
SECURITY
Cylance
Darktrace
Deep Instinct
Demisto
Drawbridge
Networks*
Graphistry*
LeapYear
SentinelOne
SignalSense
Zimperium
RECRUITING
Entelo
Gigster*
HiQ
HireVue
SpringRole
Textio*
Unitive
Wade & Wendy
ENTERPRISE FUNCTIONS
AGRICULTURE
Abundant Robotics
AgriData
Blue River
Technology
Descartes Labs
Mavrx*
Pivot Bio
TerrAvion
Trace Genomics
Tule*
UDIO
EDUCATION
AltSchool
Content
Technologies (CTI)
Coursera
Gradescope*
Knewton
Volley
MATERIALS/
MANUFACTURING
Calculario
Citrine Informatics
Eigen Innovations
Ginkgo Bioworks
Sight Machine
Zymergen
RETAIL
FINANCE
Affirm
Betterment
Earnest
Lendo
Mirador
Tala (fka
InVenture)
Wealthfront
ZestFinance
INVESTMENT
FINANCE
AlphaSense
Bloomberg
Cerebellum Capital
Dataminr
iSentium
Kensho
Quandl
Sentient
LEGAL
Beagle
Blue J Legal
Everlaw
Legal Robot
Ravel Law
ROSS
Intelligence
Seal
TRANSPORTATION/
LOGISTICS
Acerta
ClearMetal
Marble
NAUTO
PitStop
Preteckt
Routific
INDUSTRIES
PATIENT DATA
Atomwise
CareSkore
Deep6 Analytics
IBM Watson
Health
Numerate
Oncora Medical
pulseData
Sentrian
Zephyr Health
IMAGE DATA
3Scan
Arterys
Bay Labs
Butterfly
Network
Enlitic
Google DeepMind
Imagia
BIOLOGICAL DATA
Atomwise
Color Genomics
Deep Genomics*
Grail
iCarbonX
Luminist
Numerate
Recursion
Pharmaceuticals
Verily
Whole Biome
HEALTH CARE
GROUND
AdasWorks
Auro Robotics
comma.ai
Drive.ai
Google
Mobileye
nuTonomy
Tesla
Uber
Zoox
AERIAL
Airware
DJI
DroneDeploy
Lily
Pilot AI Labs
Shield AI*
Skycatch
Skydio
INDUSTRIAL
Clearpath Robotics
Fetch Robotics
Harvest
Automation
Jaybridge
Robotics
Kindred*
Osaro
Rethink
Robotics
AUTONOMOUS SYSTEMS
PERSONAL
Amazon Alexa
Apple Siri
Google Now/
Allo
Facebook M
Microsoft
Cortana
Replika
PROFESSIONAL
Alien Labs
Butter.ai
Clara
SkipFlag
Slack
Sudo
Talla
x.ai
Zoom.ai
AGENTS
*COMPANIES IN WHICH SHIVON ZILIS AND JAMES CHAM HAVE INVESTMENTS
The State of Machine Intelligence, 2016
© HBR.ORGSOURCE SHIVON ZILIS AND JAMES CHAM
What	is	the	state	of	Machine	Intelligence	

and	AI	in	2016?	
Over	the	past	year,	machine	intelligence	has	exploded,	
with	$5	billion	in	venture	investment,	and	a	few	big	
acquisitions.		
If	this	year’s	landscape	shows	anything,	it’s	that	the	
impact	of	machine	intelligence	is	already	here.	
Companies	have	at	their	disposal,	for	the	first	time,	the	
full	set	of	building	blocks	to	begin	embedding	machine	
intelligence	in	their	businesses.	
The	table	to	the	right	charts	250+	vendors	of	AI,		
cognitive,	and	robotics	related	products,	services,	
platforms,	and	solutions	grouped	into	34	categories.		
—	Shivon	Zilis	&	James	Cham,	Bloomberg	Beta
107
This	content	included	for	educational	purposes.
Artificial	intelligence	landscape
108
Source:VentureScanner
This	AI	landscape	maps	
957	companies	developing	
technologies	for	machine	
learning,	computer	vision,	
smart	robots,	virtual	
personal	assistants,	natural	
language	processing,	
speech	translation,	context	
aware	computing,	gesture	
control,	recommendation	
engines,	and	video	content	
recognition
This	content	included	for	educational	purposes.
100	startups	using	artificial	intelligence	to	transform	industries
109
Source: CB Insights
This	content	included	for	educational	purposes.
AI	and	cognitive	capability	company	briefs	and	case	examples*
• Company	briefs	and	case	examples*	highlight	connected	intelligence	
capability	development	in	areas	such	as:	
- Speech,	and	image	processing,	natural	language	understanding	and	
genera[on	—	AI2,	Arria,	Expert	Systems,	Google,	Kasisto,	Ki,	Kira,	
Luminoso,	Microso`,	Narra[ve	Science,	Nuance,	Vicarious	
- Knowledge	graphs	—		Cyc,	Di†ot,	Google,	IBM,	Luminoso,	Viv	
- Intelligent	assistance	—	Amazon,	Apple,	Baidu,	Equals3Media,	
Google,	Facebook,	inBenta,	IPso`,	Kensho,	Kore,	Microso`,	Samsung,	
X.ai		
- Cogni[ve	analy[cs,	deep	learning,	machine	learning	—	Baidu,	
Amazon,	Digital	Reasoning,	Facebook,	Google,	H2O,	Intel,	Microso`
* Not part of this research deck.
Source:JeffHuntington,SilkRoad
110
This	content	included	for	educational	purposes.
AI	and	cognitive	capabilities
• Computer	vision:	The	ability	of	computers	to	iden[fy	
objects,	scenes,	and	ac[vi[es	in	unconstrained	(that	is,	
naturalis[c)	visual	environments	
• Machine	learning:	The	ability	of	computer	systems	to	
improve	their	performance	by	exposure	to	data	without	the	
need	to	follow	explicitly	programmed	instruc[ons	
• Natural	language	processing	(NLP):	The	ability	of	computers	
to	work	with	text	the	way	humans	do—	for	instance,	
extrac[ng	meaning	from	text	or	even	genera[ng	text	that	is	
readable,	stylis[cally	natural,	and	gramma[cally	correct	
• Speech	recognikon:	The	ability	to	automa[cally	and	
accurately	transcribe	human	speech	
• Opkmizakon:	The	ability	to	automate	complex	decisions	
and	trade-offs	about	limited	resources

• Planning	and	scheduling:	The	ability	to	automa[cally	devise	
a	sequence	of	ac[ons	to	meet	goals	and	observe	constraints	
• Rules-based	systems:	The	ability	to	use	databases	of	
knowledge	and	rules	to	automate	the	process	of	making	
P.S.ences	about	informa[on	
• Robokcs:	The	broader	field	of	robo[cs	is	embracing	
cogni[ve	technologies	to	create	robots	that	can	work	
alongside,	interact	with,	assist,	or	entertain	people.	Such	
robots	can	perform	many	different	tasks	in	unpredictable	
environments,	integra[ng	cogni[ve	technologies	such	as	
computer	vision	and	automated	planning	with	[ny,	high-
performance	sensors,	actuators,	and	hardware.
AI2	
Amazon	
Apple	
Arria	
Baidu	
Connotate	
Diffbot	
Digital	Reasoning	
Equals3Media	
Expert	Systems	
EY	
Facebook	
GNIP	
Google	
Houndify	
H2O.ai	
IBM	Watson	
inBenta	
Intel	
IPsoft	
Kasisto	
Kenosha	
Kira	
Kitt.ai	
Lavastorm	
LinkedIn	
Luminoso	
Manthan	
Microsoft	
Narrative	Science	
Nuance	
Prognoz	
Ross	Intelligence	
Samsung	
SemanticMachines		
Skytree	
SparkBeyond	
Twilio	
Twitter	
Vicarious	
WebHose.io	
X.ai	
Yahoo
AI	and	cognitive	capability	development	vendors*
111
This	content	included	for	educational	purposes.
* Not part of this research deck.
©	Copyright	Project10x	|	Confidential

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