Topics, trends, and telephones

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My keynote at Israel Mobile Summit in Tel Aviv, 11 June 2013

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Topics, trends, and telephones

  1. 1. Topics, Trends, and TelephonesEric Reiss@elreissIsrael Mobile SummitTel Aviv, IsraelObservationsStoriesLessons
  2. 2. Some thoughts I’d like to share� Responsive…but to what?A firm notionBig data, bigger insightsPutting the “A” into “IA”� Design or mass-production?� Process or pedantry?� The Charles H. Duell myth
  3. 3. re·spon·siveadj1 : responding, reacting2 : quick to react
  4. 4. Scary facts� 30 – 50% of traffic now comes from mobile� Conversion 3.5% for each second of waiting� After three seconds, 57% of users will leave� Three approaches to ”One Web”� Responsive web design� Client-side adaptive web design� Server-side adaptive web designSource: Mobify
  5. 5. Responsive vs. Adaptive� Responsive� Based on CSS media queries� Single template for all devices� Average of 87 resources on major e-commerce sites� Sizes from 2 – 15 MB� Adaptive� Client- or Server-side� Delivers device-specific templates� CS - reuse one set of HTML / JavaScript across devices� Needs solid grasp of JavaScript� SS – let server do the heavy lifting� Requires management of multiple templatesSource: Mobify
  6. 6. And what is “mobile” anyway?
  7. 7. Responsive design?Responsive content?Mobile first?
  8. 8. I’d like to suggest a new term:Anticipatory Design
  9. 9. Anticipatory design...ESP1. Extracts patterns2. Situationally aware� Location-based services� Motion-based services� Time-based services3. Predicts needs
  10. 10. Users
  11. 11. Anticipating needs
  12. 12. No clicks – everything is in play
  13. 13. 1st click – is there a preference?
  14. 14. 2nd click – this could be a pattern
  15. 15. Third click – yes, there’s a pattern
  16. 16. Fourth click – time to zero in
  17. 17. Eric’s life-lesson #1Don’t respond to the device.Anticipate the needs of thosewho will use the device.
  18. 18. Some thoughts from today� Responsive…to whom?A firm notionBig data, bigger insightsPutting the “A” into “IA”� Design or mass-production?� Process or pedantry?� The Charles H. Duell myth
  19. 19. It’s about how we combine content
  20. 20. ( )
  21. 21. Some thoughts from today� Responsive…to whom?A firm notionBig data, bigger insightsPutting the “A” into “IA”� Design or mass-production?� Process or pedantry?� The Charles H. Duell myth
  22. 22. Buzzword du jour
  23. 23. Snow Semmelweis Taylor
  24. 24. 1854 Broad St. cholera outbreak
  25. 25. Infant mortality in Vienna
  26. 26. The Hemline Index
  27. 27. Some thoughts from today� Responsive…to whom?A firm notionBig data, bigger insightsPutting the “A” into “IA”� Design or mass-production?� Process or pedantry?� The Charles H. Duell myth
  28. 28. Marco Vitruvius Pollio
  29. 29. firmitas, utilitas, venustas
  30. 30. Some thoughts from today� Responsive…to whom?A firm notionBig data, bigger insightsPutting the “A” into “IA”� Design or mass-production?� Process or pedantry?� The Charles H. Duell myth
  31. 31. Source: androidpatterns.com
  32. 32. Photos by Isabella J. Fortino
  33. 33. Photos by Isabella J. Fortino
  34. 34. Photos by Isabella J. Fortino
  35. 35. Photos by Isabella J. Fortino
  36. 36. Eric s life-lesson #2Don’t worship the form.Embrace the content and context.
  37. 37. Some thoughts from today� Responsive…to whom?A firm notionBig data, bigger insightsPutting the “A” into “IA”� Design or mass-production?� Process or pedantry?� The Charles H. Duell myth
  38. 38. ag·ileadj1 : able to move quickly and easily2 : mentally quick and resourceful
  39. 39. The three Scrum questions1. What did you do yesterday?2. What will you do today3. What is blocking your progress?
  40. 40. The three Scrum questions1. What did you do yesterday?I sailed west.2. What will you do today?Sail back to where I was yesterday.3. What is blocking your progress?These f*cking Scrum meetings!
  41. 41. My Favourite ProcessDWYNTDTGTSDDo What You Need To Do To Get The Shit Done
  42. 42. Eric s life-lesson #3Don’t become a slave to process.Break the rules.Accept the unexpected.
  43. 43. Some thoughts from today� Responsive…to whom?A firm notionBig data, bigger insightsPutting the “A” into “IA”� Design or mass-production?� Process or pedantry?� The Charles H. Duell myth
  44. 44. Charles H. DuellU.S. Patent Commissioner, 1899“There is nothing left to invent…”(Urban myth)
  45. 45. Could there also be too muchcomplacency in our industry today?
  46. 46. Can we put our work intohistorical perspective?
  47. 47. How long is an internet year?
  48. 48. 1895 00 05 10 15 20 25 30 1935Wall St. crashFirst commercialautomobileFirst series-producedautomobilesFirst assembly line
  49. 49. 1895 00 05 10 15 20 25 30 19351993 94 95 96 97 98 99 00 2001Wall St. crashFirst commercialautomobileFirst series-producedautomobilesFirst commercialweb browserFirst commercialwebsitesDot-bombFirst assembly lineFirst commercialCMS
  50. 50. So, we’re somewhere in the 1980s...
  51. 51. Bonus lesson2-Way Empathy
  52. 52. Count Helmuth von MoltkeNo battle plansurvives contactwith the enemy.
  53. 53. Eric’s life-lesson #4Don’t sacrifice your users for thebenefit of your employer.No business plan has eversucceeded without customers.
  54. 54. Bad design causes bad resultsPrague - 1968
  55. 55. Good design wins customersPrague - 1989
  56. 56. “Cease not to learn until thoucease to live. Think that daylost wherein thou draw’st noletter to make thyself morelearn’d, wiser, and better.”Guy Du Faur de Pibrac
  57. 57. My big message:Don’t be complacent.And you CANchange the world,so get on with it!
  58. 58. ‫שלום‬
  59. 59. You can (usually) find Eric at:The FatDUX Group ApSStrandøre 15DK-2100 CopenhagenDenmarkOffice: (+45) 39 29 67 77Mobile: (+45) 20 12 88 44Twitter: @elreisser@fatdux.comwww.fatdux.com

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