Accessible Video Captioning for
Blended Learning and Lecture Capture
Sloan-C Blended Learning Conference
July 8, 2013
Dust...
Agenda
Highlights from recent accessibility data
Captioning basics
Accessibility laws

Value propositions
UW– Madison’s Ac...
Accessibility Data
• More than 1 billion people have a disability
• 56.7 million report a disability in the U.S.
• 48 mill...
What Are Captions?

• Captions are text that is time-synchronized
with the media

• Captions convey all spoken content as ...
What Are Captions?

Terminology
• Captioning vs. Transcription
What Are Captions?

Terminology
• Captioning vs. Transcription
• Captioning vs. Subtitling
What Are Captions?

Terminology
• Captioning vs. Transcription
• Captioning vs. Subtitling
• Closed Captioning vs. Open Ca...
What Are Captions?

Terminology
• Captioning vs. Transcription
• Captioning vs. Subtitling
• Closed Captioning vs. Open Ca...
How Are Captions Used?
Accessibility Laws
Section 508
•
•

Added to Rehabilitation Act in 1986
Applies to federal agencies and organizations
with...
Accessibility Laws
Section 508
•
•

Added to Rehabilitation Act in 1986
Applies to federal agencies and organizations
with...
Accessibility Laws
CVAA Deadlines
Phased In: All prerecorded programming that
is not edited for Internet distribution
Phas...
Value Propositions
• Accessible for deaf and hard of hearing

• For ESL viewers
• Flexibility to view anywhere, such as no...
The University of Wisconsin-Madison is a
public
land-grant institution established in 1848.
Enrollment: 42,818
Undergradua...
College of Engineering
Approximately 4,000 undergraduate students
Approximately 1,550 graduate students

Approximately 11,...
UW Web Accessibility Policies
The policy specifies that every non-text
elements posted on the web–including
podcasts, audi...
UW Web Accessibility Policies
UW-Madison Exemption Policy
Does Policy have teeth?
Is it enforced and by who?
What laws doe...
UW-Madison Captioning Contracts
SCOPE: Contract for Media Captioning
and Transcription Services for captioning
Web media i...
Prioritize What Gets Captioned
How do you decide?

Will your budget play a role?
Who makes final decision?
Engineering Prioritization
We prioritize by design of use and permanence.
We try to caption all of our promotional videos....
Problems
Price is a big problem
Knowledge of the laws
Creators don’t know how to caption

DIY route has many obstacles
Who Pays?
This is a huge factor. It drives what gets captioned.
Accessibility is not handled on a centralized level
Fragme...
Tips and Tricks
DCMP Captioning Key
www.dcmp.org/ai/captioningkey/

Use YouTube to get a rough caption
Useful in searches
...
Media Systems in Engineering
Classroom Recording: Mediasite & Ncast
Desktop Recording: Mediasite & Camtasia

YouTube
Capti...
Mediasite Automated Workflow
Automated workflows make it easy!

Synchronized Accessible Media Interchange (SAMI)
SubRip (S...
Mediasite Automated workflow
Questions?
Dusty Smith

Tole Khesin

Digital Media Manager
College of Engineering, UW-Madison
dustins@engr.wisc.edu

VP of...
Accessible Video Captioning for Blended Learning and Lecture Capture
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Accessible Video Captioning for Blended Learning and Lecture Capture

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In this session, University of Wisconsin- Madison discusses their accessibility policy, budgeting, prioritization, costs and benefits derived, and best practices for deploying video captioning technologies.

3Play Media was awarded a state-wide captioning contract with UW System in 2010. 3Play Media provides video transcripts and captions for 26 campuses across the state and one extension program.

Like many universities, a majority of classes are not captioned. But UW-Madison wants to make sure those that need captions aren’t dissuaded from asking for accommodation. They added a notice at the bottom of their webpage to inform students about this option. Furthermore, the University of Wisconsin is working towards accessibility proactively. Having vendors, contracts, and a reliable workflow in place is the necessary accessibility framework that facilitates an agile response to captioning needs.

Presenters:

Dusty Smith
Digital Media Manager | University of Wisconsin, Madison

Tole Khesin
VP Marketing | 3Play Media

Published in: Technology, Design
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Accessible Video Captioning for Blended Learning and Lecture Capture

  1. 1. Accessible Video Captioning for Blended Learning and Lecture Capture Sloan-C Blended Learning Conference July 8, 2013 Dusty Smith Digital Media Manager Tole Khesin VP of Marketing University of Wisconsin - Madison 3Play Media dustins@engr.wisc.edu tole@3playmedia.com
  2. 2. Agenda Highlights from recent accessibility data Captioning basics Accessibility laws Value propositions UW– Madison’s Accessibility Policies Budget and prioritization Accessibility technologies & workflows Q&A
  3. 3. Accessibility Data • More than 1 billion people have a disability • 56.7 million report a disability in the U.S. • 48 million (20%) in U.S. have some hearing loss • 11% of postsecondary students report having a disability • 45% of 1.6 million veterans seek disability • 177,000+ veterans claimed hearing loss
  4. 4. What Are Captions? • Captions are text that is time-synchronized with the media • Captions convey all spoken content as well as relevant sound effects • Originated in the early 1980s from an FCC mandate for broadcast TV
  5. 5. What Are Captions? Terminology • Captioning vs. Transcription
  6. 6. What Are Captions? Terminology • Captioning vs. Transcription • Captioning vs. Subtitling
  7. 7. What Are Captions? Terminology • Captioning vs. Transcription • Captioning vs. Subtitling • Closed Captioning vs. Open Captioning
  8. 8. What Are Captions? Terminology • Captioning vs. Transcription • Captioning vs. Subtitling • Closed Captioning vs. Open Captioning • Post Production vs. Real-Time
  9. 9. How Are Captions Used?
  10. 10. Accessibility Laws Section 508 • • Added to Rehabilitation Act in 1986 Applies to federal agencies and organizations with federal subsidies Section 504 • • Part of Rehabilitation Act of 1973 Anti-discrimination law ADA • • • Updated in 2008 via ADAAA For schools, same requirements as Section 504 Netflix lawsuit implications 21st Century Communications & Video Accessibility Act (CVAA) • Applies to content that airs on TV and the Internet.
  11. 11. Accessibility Laws Section 508 • • Added to Rehabilitation Act in 1986 Applies to federal agencies and organizations with federal subsidies Section 504 • • Part of Rehabilitation Act of 1973 Anti-discrimination law ADA • • • Updated in 2008 via ADAAA For schools, same requirements as Section 504 Netflix lawsuit implications 21st Century Communications & Video Accessibility Act (CVAA) • Applies to content that airs on TV and the Internet.
  12. 12. Accessibility Laws CVAA Deadlines Phased In: All prerecorded programming that is not edited for Internet distribution Phased In : Live & near-live programming originally broadcast on television. Sep 30, 2013 : Prerecorded programming that is edited for Internet distribution. Mar 30, 2014: Archival programming
  13. 13. Value Propositions • Accessible for deaf and hard of hearing • For ESL viewers • Flexibility to view anywhere, such as noisy environments or offices • Search • Reusability • Navigation, better UX • SEO/discoverability • Used as source for translation
  14. 14. The University of Wisconsin-Madison is a public land-grant institution established in 1848. Enrollment: 42,818 Undergraduate, graduate and professional students from 50 states and 130 countries Faculty and staff: 21,355 Budget: $2.8 billion 935-acre lakefront campus UNIVERSITY OF WISCONSIN-MADISON
  15. 15. College of Engineering Approximately 4,000 undergraduate students Approximately 1,550 graduate students Approximately 11,000 professional engineering education students Over 5500 Hours of Video COLLEGE OF ENGINEERING
  16. 16. UW Web Accessibility Policies The policy specifies that every non-text elements posted on the web–including podcasts, audio files and transcripts–must have a text equivalent. Equivalent alternatives for any multimedia presentation must be synchronized with the presentation. www.wisc.edu/policies/wwwap.php
  17. 17. UW Web Accessibility Policies UW-Madison Exemption Policy Does Policy have teeth? Is it enforced and by who? What laws does UW pay attention to? Different campuses in UW system
  18. 18. UW-Madison Captioning Contracts SCOPE: Contract for Media Captioning and Transcription Services for captioning Web media in conjunction with projects involving the delivery of video to the Web and mobile environments. www.bussvc.wisc.edu/purch/contract/wp5251.html
  19. 19. Prioritize What Gets Captioned How do you decide? Will your budget play a role? Who makes final decision?
  20. 20. Engineering Prioritization We prioritize by design of use and permanence. We try to caption all of our promotional videos. The class videos are generally not captioned, due to costs Faculty, students, anyone can make the requests
  21. 21. Problems Price is a big problem Knowledge of the laws Creators don’t know how to caption DIY route has many obstacles
  22. 22. Who Pays? This is a huge factor. It drives what gets captioned. Accessibility is not handled on a centralized level Fragmented to each department or individual. McBurney Disability Resource Center Contingency (Guarantee Reserve) Funding www.vc.wisc.edu/Docs/AccommodationFundingPolicy2010.pdf
  23. 23. Tips and Tricks DCMP Captioning Key www.dcmp.org/ai/captioningkey/ Use YouTube to get a rough caption Useful in searches English as Second Language
  24. 24. Media Systems in Engineering Classroom Recording: Mediasite & Ncast Desktop Recording: Mediasite & Camtasia YouTube Caption Providers: 3Play Media & AST
  25. 25. Mediasite Automated Workflow Automated workflows make it easy! Synchronized Accessible Media Interchange (SAMI) SubRip (SRT) Distribution Format Exchange Profile (DFXP) file
  26. 26. Mediasite Automated workflow
  27. 27. Questions? Dusty Smith Tole Khesin Digital Media Manager College of Engineering, UW-Madison dustins@engr.wisc.edu VP of Marketing 3Play Media tole@3playmedia.com
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