Enhancing Consumer Trust Through Strategic Content Marketing
Question 2 evaluation
1. Question 2 : How effective is the
combination of your main product
and Ancillary texts?
2. Poster
I decided to use the actual main Occurrence as the main
image on my Poster. Using the Occurrence as the main
image on my poster comes the advantage of knowing this
character is going to play a big part within the film; as well
as the disadvantage that the Occurrence is shown on the
poster rather than staying hidden and coming as a surprise
within the film.
3. Although it is not unusual for the Horror films disturbance to
be seen on the poster as on the 2013 horror film poster
‘Woman in black’ the ‘Woman in black’ which Is the films
disturbance and most important character is seen on the
poster alongside the other main protagonist.
My poster also uses the same ‘masthead’ as my film shown
in the opening sequence to the film; it is important to stick to
the same font as consistency is the key.
4. Within the ‘bill code’ which is the information at the bottom of
the Poster .
The ‘bill code’ presents to the viewers the production team
who created the film as well as the actors/actresses which
will be present in the film this is a very helpful convention on
a film poster as many fans of their preferred genre like to see
whether or not their favourite or liked actors/actresses are
starring within the film they are going to watch advertised
using the promotional method of a poster.
5. Such conventions as a ‘bill code’ on film posters are small
however yet effective as excitement amongst the post
viewers is created as they gear up to see the different roles
their favourite actors/actresses are going to play.
6. Review
The review most certainly links well with the film as it is an
overview of what is to expect within the film; successfully I
made the link between the two addressing the Producers,
Director and Characters played within the film.
I also included screenshot images of epic horrifying
moments in the specified scenes within the film. The first
scene being when ‘Savannah opens the door to
anonymous knock ‘ and Secondly when ‘Hira is confronted
and left speechless by the appearance of the demonic
other worldly force .
7. The review also made links to the film by highlighting the
strengths and weaknesses within the film i.e. the ending of the
film taken from audience responses to a questionnaire was
perceived as unrealistic/ over -dramatic in comparison to other
horror films , however the strengths being the editing and the
construction of the clips.
The strength and weakness stated above were taken from the
audience feedback of our questionnaires which we handed out
on our ‘Premier Night’ .
The questionnaires were filled out by our fellow Sixth form
students and teachers, this gave me a mixed demographic
which was very helpful as they could then indicate which of the
two demographics viewing was best suited too our film .
8. The ‘anonymity’ of my questionnaire enabled me to gather
reliable responses as providing their names would have
given me biased responses as some may feel obliged to be
pleasant.
The questionnaire was very beneficial in understanding
whether or not we had successfully approached the horror
genre by asking questions such as ‘ What genre do you
classify this movie as? – please state’ and ‘On a scale of 1-
10 (10 being very scary) how scary did you find ‘The
Occurrence’?.
9. From these responses , evaluations were then able to be
made as of what was good and what we may need to
improve.
10. From these responses , evaluations were then able to be
made as of what was good and what we may need to
improve.