1. Marking criteria – Research and planning
Savannah Ricketts28th
February 2014.
Skills Level Comment
Planning and research
evidence 2
Someevidence that you have
considered key films to analyse.
Research into similar
products and a potential
target audience
2
Some consideration of similar
products. Uploaded two films to
analyse. But no evidence of your
findings.
Work on shotlists, layouts,
drafting, storyboarding and
scripting.
1
Some basic evidence of character
list and ideas. Evidence of a script
but still no evidence of a
storyboard.
Time management
1
Seems to be missing the last four
weeks worth of work.
Use of digital technology or
ICT in the presentation. 1
Written format used. Some
upload of videos to aid with
analysis.
Communication Skills 2 Some errors in written accuracy.
Care in presentation of
research and planning. 4
Structure and organisation is
excellent.
Overall mark: 7/20
Targets
This is disappointing Sav. There is little evidence that the
improvements you were advised to make are still to be made.
You need to upload your analysis findings and conclusions.
You need to consider your audience research and findings from
that.
You also need to include shot lists, and evidence of a
storyboard and your own script. I know you have been working
on this so where is it?
Your character lists need to be more detailed, and you need to
consider characteristics as well as basic information. I’m now
worried that you are not going to get all of this done in time.

2. Marking criteria – Evaluation
Skills Level Comment
Use of digital technology
or ICT in evaluation 1
No evidence of evaluation
Understanding of the
forms and conventions
used in the productions
1
Some evidence of evaluation of a
script.
Understanding of the
role and use of new
media in various stages
of the production.
1
No evidence of evaluation of
media used in the process.
Understanding of the
combination of the main
product and ancillary
texts.
Not appropriate yet.
Understanding of the
significance of audience
feedback.
1
No evidence of the audience
research carried out.
Skill in choice of form in
which to present
evaluation.
1
No evidence of evaluation
Ability to communicate. 1 No evidence of evaluation
Overall Mark: 2/20
Targets
Still no evidence of evaluation Savannah. You have been asked
to evaluate each week and consider what you have learnt, how
you have learnt it and how this will help you with the final
production. You must make this link.
You really need to get this blog up to date before there is too
much to do. We have lunch time sessions on Monday and
Friday – use them.