Bill MacLachlan - Bringing Mobile Into Your Business - Digital In Kent 2013

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Bill Maclachlan is the Business Director at Red Ant who are based in Rochester in Kent. He was kind enough to share his talk on bringing mobile into your business and the benefits it can have.

http://www.liveandsocial.com
http://www.digitalinkent.co.uk

Published in: Business, Technology
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  • Actions for businesses: - Ensuring that clickable phone numbers appear in local results - Use location based services on mobile to make it easy for consumers to connect directly with businesses
  • Bill MacLachlan - Bringing Mobile Into Your Business - Digital In Kent 2013

    1. 1. Bringing mobile and tablet devices into your business
    2. 2. 2010 prediction: mobile to overtake PC by 2013 10/10/2013 2
    3. 3. 2013 reality: it seems to have come true 10/10/2013 3
    4. 4. Mobile searches are increasing..  Search volumes on tablet outpace all devices +132%  Search volumes on smartphone devices grew + 66% 87% of mobile users search for local information on phones 76% go on to make a purchase or contact the business 10/10/2013 4
    5. 5. 10/10/2013 5
    6. 6. 10/10/2013 6
    7. 7. Industry stats  72% of UK consumers own a smartphone vs to 58% in 2012  Over 50% of consumers have used a smartphone to check product availability and to buy goods Actions for businesses: – Develop mobile commerce capabilities through a mobile site or app – Put mobile in a predominant position in their advertising strategy – Explore the possibilities of embedding a mobile payment solution 10/10/2013 7
    8. 8. “Tipping point reached in e-retail, as mobile now accounts for all online growth” IMRG, September 24, 2013  Sales via Desktop flat-line as sales via mobile devices now account for all online growth  Shift in consumer behaviour confirmed as online shoppers migrate to mobile devices  23% of all retail sales were from mobile devices in Q2 2013 10/10/2013 8
    9. 9. Your options in mobile
    10. 10. The platforms for you 10/10/2013 10 Look at your website reports and see where your traffic volumes are coming from………….
    11. 11. The channels for you 10/10/2013 11 - faster browsing - better for large images - ideal for video - popular amongst 25+ adults - fast replacing PC as main traffic driver - slower browsing - needs small images - ideal if search is a big traffic driver for you - a key driver of calls and ‘store locator’ searches - mid speed browsing - richer experience - ideal for loyal customers
    12. 12. Responsive design as a solution for all devices 10/10/2013 12
    13. 13. The uses of mobile
    14. 14. The uses of mobile 10/10/2013 14
    15. 15. The potential of mobile
    16. 16. Connect your website experience to your store 10/10/2013 16
    17. 17. Pay anywhere in store with mobile tills 10/10/2013 17
    18. 18. Target your customers on their mobile in-store 10/10/2013 18
    19. 19. Thank you

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