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Search Engine Optimisation... ...the next generation Image Copyright Paramount Pictures

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So what is SEO? Image Copyright Jason J Smith

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Some see SEO... ...as a Dark Art Image Copyright Warner Bros

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SEO is changing......new ways of working will emerge Image Copyright flitemedia.com

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The best way to do SEO will be...

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...not to do SEO

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But first a Refresher Image thesweetclub.co.uk

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SEO works in 2 ways

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1. On page optimisation 2. Off page backlinking

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The Golden Rules:

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‘You won’t get ranked for asearch term unless you talkabout it on your website’

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‘You won’t get ranked for a search term unless you talk about it on your website’ ‘That page is unlikely to rank well unless it hasoptimised links from other relevant web pages’

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“So let’s just over optimise and build a ton of backlinks?” Image docstoc.com

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Image docstoc.com

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Google is watching!

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The Interflora Affair

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In the future...

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...SEO won’t be abouttrickery or alchemy

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It will be aboutmaking friends Image docstoc.com

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SEO will need to bedone in a natural way Image jemima.wordpress.com

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Web ContentTHE OLD WAY:boring, keywordstuffed, poorlywritten, unfinished Image perfectessay.com

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Image docstoc.com

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Web ContentTHE NEW WAY:Engaging, unique, new, shareable, persuasive Image perfectessay.com

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Image perfectessay.com

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Web DirectoriesTHE OLD WAY:Multiple submissions tolow quality free sites Image collectivesencounter.wordpress.com

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Image docstoc.com

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Web DirectoriesTHE NEW WAY:Local or industryvertical directories Image collectivesencounter.wordpress.com

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Article MarketingTHE OLD WAY:Outsourced $10 articlessubmitted by the 1000 Image collectivesencounter.wordpress.com

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Image docstoc.com

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Article MarketingTHE NEW WAY:Build author profiles withunique contennt on ahandful of content sites Image collectivesencounter.wordpress.com

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BacklinkingTHE OLD WAY:Only target a few phrases,point all links to same page Image sleeplessingainesville.blogspot.com

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Image docstoc.com

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BacklinkingTHE NEW WAY:Rotate anchor text anddestination URL, credibilitylinks from high value sites Image sleeplessingainesville.blogspot.com

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Social MediaTHE OLD WAY:Ignore it Image handsontechsiliconvalley.org

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Social MediaTHE NEW WAY:Create an audience,encourage sharing,engage, participate Image handsontechsiliconvalley.org

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In summary:If SEO feels like a trick or a shortcut it probably wont work Image handsontechsiliconvalley.org

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BUT before you start SEO......make sure your website provides a great User Experience to visitors Image blakefm.com

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Any questions?Josh WhitenWebscape Marketingjosh@webscapeseo.comwww.webscapeseo.com@webscapeseo