Juha Pihkakoski's presentation at Marketing Meetup Helsinki on May 11th, 2016. His journey with Supermetrics in the first 30 days - the focus of PPC work changed from reporting to analysis.

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From Reporting to Analysis
How the focus of my work was changed in the 30 days
Juha Pihkakoski

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Supermetrics for Google Drive
An add-on that turns Google Drive into a full-blown business reporting system for web
analytics, social media and online marketing. Run queries, refresh by the press of a button,
and share your reports & dashboards.

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First 30-day exp.
1. Skipped the instructions and FAQ’s
2. Created all internal and external reporting in Drive
• Facebook, LinkedIn, AdWords, Search Console, Analytics (custom reports).
3. Hit refresh, everytime we needed to do analysis/reporting.
Time saved monthly per 1 client is about 4 hours from reporting to analysis and other actions.

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BEFORE
AFTER

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BEFORE
AFTER

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Made for Agencies. Needed by all Multichannel Marketers

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BEFORE
AFTER
REPORTING > ANALYSIS
REPORTING < ANALYSIS

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supermetrics.com/?aff=mmh
Free version for Google Analytics integration
and
30-day trial for the Pro version